{ "slug": "monday-lunch-before-and-after-one-sunday", "edition": "apps", "angle": "before-after", "vertical": "nutrition-apps", "title": "Monday lunch, before and after one Sunday", "summary": "A student eats crisps over the sink for Monday lunch; a whip cut to Sunday shows a meal-prep plan, a fast batch cook, and the next Monday with a proper lunch at his desk.", "example": { "brand": "Prepdeck", "product": "A meal-prep planner with one shopping list and a step-by-step batch-cooking timeline", "audience": "Students and early-career workers, 19–30, who skip lunch or live on snacks" }, "creator": { "archetype": "Postgrad student on a tight schedule, mid 20s", "look": "Man, 24, East Asian, messy black hair, round wire glasses, oversized forest-green hoodie", "setting": "Cramped student-flat kitchen, small window, two-ring hob, cluttered worktop" }, "primaryModel": "seedance", "duration": 20, "variables": [ { "key": "APP_NAME", "example": "Prepdeck", "note": "Your app's name" }, { "key": "PREP_TIME", "example": "Ninety minutes", "note": "Typical batch-cook time" }, { "key": "OFFER", "example": "First plan free", "note": "Trial or launch offer" } ], "beats": [ { "stage": "hook", "start": 0, "end": 3, "title": "Crisps over the sink", "prompt": "Vertical 9:16 handheld medium shot. a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie stands at the sink in a cramped student-flat kitchen with a small window, a two-ring hob and a cluttered worktop at lunchtime, eating crisps straight from the bag, a laptop balanced on the worktop beside him. He looks at the lens, mid-crunch, and shrugs. He says: \"Monday lunch. Again.\" Grey midday light from the small window, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.", "dialogue": "Monday lunch. Again.", "onScreenText": "Monday lunch, before:", "shots": [ { "t": "0.0–3.0", "framing": "MS", "action": "Eats crisps over the sink, shrugs at camera" } ], "audio": "Crisp crunch, flat room tone, no music", "references": [ "creator", "setting" ], "variants": { "seedance": "Crisps over the sink. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.\nReferences: @Image1 = creator reference; @Image2 = setting reference. Keep the person, wardrobe and room identical to the references.\n0–3s: MS. Eats crisps over the sink, shrugs at camera.\nVertical 9:16 handheld medium shot. a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie stands at the sink in a cramped student-flat kitchen with a small window, a two-ring hob and a cluttered worktop at lunchtime, eating crisps straight from the bag, a laptop balanced on the worktop beside him. He looks at the lens, mid-crunch, and shrugs. Grey midday light from the small window, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.\nDialogue (Postgrad student on a tight schedule, mid 20s): \"Monday lunch. Again.\"\nNo subtitles. No on-screen text. No logos. Natural voice, no background music.", "kling": "Subject: Man, 24, East Asian, messy black hair, round wire glasses, oversized forest-green hoodie.\nSetting: Cramped student-flat kitchen, small window, two-ring hob, cluttered worktop.\nVertical 9:16 handheld medium shot. a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie stands at the sink in a cramped student-flat kitchen with a small window, a two-ring hob and a cluttered worktop at lunchtime, eating crisps straight from the bag, a laptop balanced on the worktop beside him. He looks at the lens, mid-crunch, and shrugs. Grey midday light from the small window, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.\n[Creator: Postgrad student on a tight schedule, mid 20s, natural and conversational]: \"Monday lunch. Again.\"", "gemini": "Vertical 9:16 handheld medium shot. a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie stands at the sink in a cramped student-flat kitchen with a small window, a two-ring hob and a cluttered worktop at lunchtime, eating crisps straight from the bag, a laptop balanced on the worktop beside him. He looks at the lens, mid-crunch, and shrugs. He says: \"Monday lunch. Again.\" Grey midday light from the small window, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16. No captions or on-screen text." }, "settings": { "seedance": { "duration": "4 s", "aspect_ratio": "9:16", "resolution": "1080p (720p where the API caps it)", "generate_audio": "true", "references": "@Image1: creator, @Image2: setting", "first_frame": "creator reference" }, "kling": { "duration": "5 s (trim to 3 s)", "aspect_ratio": "9:16", "mode": "Pro / 1080p", "cfg_scale": "0.5", "negative_prompt": "subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting", "elements": "creator, setting", "native_audio": "on (voice reference optional)" }, "gemini": { "duration": "3 s", "aspect_ratio": "9:16", "resolution": "720p · 24 fps", "audio": "always on — normalise to −14 LUFS in the edit", "image_urls": "creator, setting (guides look, doesn't lock frame 1)" } } }, { "stage": "demo", "start": 3, "end": 9, "title": "One Sunday", "prompt": "Vertical 9:16 multi-shot sequence in the same cramped student-flat kitchen, now in bright Sunday-afternoon light. Shot one: whip-pan to a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie holding an iPhone showing a batch-cook timeline with three recipes and a shopping list. Shot two: rice cooker lid closing. Shot three: tray of roasted vegetables sliding into the oven. Shot four: his hands spooning portions into glass containers. He says in voice-over: \"One list, one shop, one timeline. {{PREP_TIME}} on Sunday.\" Fast rhythmic cuts, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.", "dialogue": "One list, one shop, one timeline. {{PREP_TIME}} on Sunday.", "onScreenText": "one Sunday: 1 list, 1 shop, 90 min", "shots": [ { "t": "3.0–5.0", "framing": "OTS, phone", "action": "Timeline and shopping list; composite your real screen recording" }, { "t": "5.0–9.0", "framing": "Inserts", "action": "Rice cooker, oven tray, portioning into containers" } ], "audio": "Whoosh on the whip; upbeat lo-fi beat with cuts on the beat", "references": [ "creator", "screen", "setting" ], "variants": { "seedance": "One Sunday. Vertical 9:16 UGC clip, 6 seconds, one continuous handheld take unless timecodes say cut.\nReferences: @Image1 = creator reference; @Image2 = app screen reference; @Image3 = setting reference. Keep the person, wardrobe and room identical to the references.\n0–2s: OTS, phone. Timeline and shopping list.\n2–6s: Inserts. Rice cooker, oven tray, portioning into containers.\nVertical 9:16 multi-shot sequence in the same cramped student-flat kitchen, now in bright Sunday-afternoon light. Shot one: whip-pan to a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie holding an iPhone showing a batch-cook timeline with three recipes and a shopping list. Shot two: rice cooker lid closing. Shot three: tray of roasted vegetables sliding into the oven. Shot four: his hands spooning portions into glass containers. Fast rhythmic cuts, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.\nDialogue (Postgrad student on a tight schedule, mid 20s): \"One list, one shop, one timeline. {{PREP_TIME}} on Sunday.\"\nNo subtitles. No on-screen text. No logos. Natural voice, no background music.", "kling": "Subject: Man, 24, East Asian, messy black hair, round wire glasses, oversized forest-green hoodie.\nSetting: Cramped student-flat kitchen, small window, two-ring hob, cluttered worktop.\nVertical 9:16 multi-shot sequence in the same cramped student-flat kitchen, now in bright Sunday-afternoon light. Shot one: whip-pan to a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie holding an iPhone showing a batch-cook timeline with three recipes and a shopping list. Shot two: rice cooker lid closing. Shot three: tray of roasted vegetables sliding into the oven. Shot four: his hands spooning portions into glass containers. Fast rhythmic cuts, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.\n[Creator: Postgrad student on a tight schedule, mid 20s, natural and conversational]: \"One list, one shop, one timeline. {{PREP_TIME}} on Sunday.\"", "gemini": "Vertical 9:16 multi-shot sequence in the same cramped student-flat kitchen, now in bright Sunday-afternoon light. Shot one: whip-pan to a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie holding an iPhone showing a batch-cook timeline with three recipes and a shopping list. Shot two: rice cooker lid closing. Shot three: tray of roasted vegetables sliding into the oven. Shot four: his hands spooning portions into glass containers. He says in voice-over: \"One list, one shop, one timeline. {{PREP_TIME}} on Sunday.\" Fast rhythmic cuts, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16. No captions or on-screen text. (Generates 10 s — trim to 6 s in the edit.)" }, "settings": { "seedance": { "duration": "6 s", "aspect_ratio": "9:16", "resolution": "1080p (720p where the API caps it)", "generate_audio": "true", "references": "@Image1: creator, @Image2: screen, @Image3: setting", "first_frame": "—" }, "kling": { "duration": "10 s (trim to 6 s)", "aspect_ratio": "9:16", "mode": "Pro / 1080p", "cfg_scale": "0.5", "negative_prompt": "subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting", "elements": "creator, screen, setting", "native_audio": "on (voice reference optional)" }, "gemini": { "duration": "10 s (trim to 6 s)", "aspect_ratio": "9:16", "resolution": "720p · 24 fps", "audio": "always on — normalise to −14 LUFS in the edit", "image_urls": "creator, screen, setting (guides look, doesn't lock frame 1)" } } }, { "stage": "proof", "start": 9, "end": 15, "title": "Monday, after", "prompt": "Vertical 9:16 multi-shot sequence. Shot one: in the same cramped student-flat kitchen, a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie opens the small fridge to reveal neat stacked glass containers with handwritten labels. Shot two: he sits at a desk by a window with his laptop, eating rice, roasted vegetables and tofu from a container with a fork, nodding at the lens. He says: \"Monday lunch. After.\" Smooth match cut on the fridge door, bright daylight, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.", "dialogue": "Monday lunch. After.", "onScreenText": "Monday lunch, after:", "shots": [ { "t": "9.0–12.0", "framing": "MS", "action": "Fridge door opens on stacked labelled containers" }, { "t": "12.0–15.0", "framing": "MCU", "action": "Eats at desk, nods" } ], "audio": "Lo-fi beat continues", "references": [ "creator", "setting" ], "variants": { "seedance": "Monday, after. Vertical 9:16 UGC clip, 6 seconds, one continuous handheld take unless timecodes say cut.\nReferences: @Image1 = creator reference; @Image2 = setting reference. Keep the person, wardrobe and room identical to the references.\n0–3s: MS. Fridge door opens on stacked labelled containers.\n3–6s: MCU. Eats at desk, nods.\nVertical 9:16 multi-shot sequence. Shot one: in the same cramped student-flat kitchen, a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie opens the small fridge to reveal neat stacked glass containers with handwritten labels. Shot two: he sits at a desk by a window with his laptop, eating rice, roasted vegetables and tofu from a container with a fork, nodding at the lens. Smooth match cut on the fridge door, bright daylight, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.\nDialogue (Postgrad student on a tight schedule, mid 20s): \"Monday lunch. After.\"\nNo subtitles. No on-screen text. No logos. Natural voice, no background music.", "kling": "Subject: Man, 24, East Asian, messy black hair, round wire glasses, oversized forest-green hoodie.\nSetting: Cramped student-flat kitchen, small window, two-ring hob, cluttered worktop.\nVertical 9:16 multi-shot sequence. Shot one: in the same cramped student-flat kitchen, a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie opens the small fridge to reveal neat stacked glass containers with handwritten labels. Shot two: he sits at a desk by a window with his laptop, eating rice, roasted vegetables and tofu from a container with a fork, nodding at the lens. Smooth match cut on the fridge door, bright daylight, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.\n[Creator: Postgrad student on a tight schedule, mid 20s, natural and conversational]: \"Monday lunch. After.\"", "gemini": "Vertical 9:16 multi-shot sequence. Shot one: in the same cramped student-flat kitchen, a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie opens the small fridge to reveal neat stacked glass containers with handwritten labels. Shot two: he sits at a desk by a window with his laptop, eating rice, roasted vegetables and tofu from a container with a fork, nodding at the lens. He says: \"Monday lunch. After.\" Smooth match cut on the fridge door, bright daylight, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16. No captions or on-screen text. (Generates 10 s — trim to 6 s in the edit.)" }, "settings": { "seedance": { "duration": "6 s", "aspect_ratio": "9:16", "resolution": "1080p (720p where the API caps it)", "generate_audio": "true", "references": "@Image1: creator, @Image2: setting", "first_frame": "—" }, "kling": { "duration": "10 s (trim to 6 s)", "aspect_ratio": "9:16", "mode": "Pro / 1080p", "cfg_scale": "0.5", "negative_prompt": "subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting", "elements": "creator, setting", "native_audio": "on (voice reference optional)" }, "gemini": { "duration": "10 s (trim to 6 s)", "aspect_ratio": "9:16", "resolution": "720p · 24 fps", "audio": "always on — normalise to −14 LUFS in the edit", "image_urls": "creator, setting (guides look, doesn't lock frame 1)" } } }, { "stage": "cta", "start": 15, "end": 20, "title": "First plan free", "prompt": "Vertical 9:16 handheld selfie video, medium close-up, at the same desk by the window in the student flat, a half-eaten container of rice and vegetables beside his laptop. a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie pushes his round wire glasses up and lifts the container toward the lens. He says: \"{{APP_NAME}}. {{OFFER}}. Do one Sunday.\" Bright daylight, relaxed, natural skin texture, shot on iPhone front camera, unpolished, vertical 9:16.", "dialogue": "{{APP_NAME}}. {{OFFER}}. Do one Sunday.", "onScreenText": "{{APP_NAME}} · {{OFFER}} ↓", "shots": [ { "t": "15.0–20.0", "framing": "MCU, selfie", "action": "Lifts container; end card over last second" } ], "audio": "Beat resolves", "references": [ "creator", "endcard" ], "variants": { "seedance": "First plan free. Vertical 9:16 UGC clip, 5 seconds, one continuous handheld take unless timecodes say cut.\nReferences: @Image1 = creator reference. Keep the person, wardrobe and room identical to the references.\n0–5s: MCU, selfie. Lifts container; end card over last second.\nVertical 9:16 handheld selfie video, medium close-up, at the same desk by the window in the student flat, a half-eaten container of rice and vegetables beside his laptop. a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie pushes his round wire glasses up and lifts the container toward the lens. Bright daylight, relaxed, natural skin texture, shot on iPhone front camera, unpolished, vertical 9:16.\nDialogue (Postgrad student on a tight schedule, mid 20s): \"{{APP_NAME}}. {{OFFER}}. Do one Sunday.\"\nNo subtitles. No on-screen text. No logos. Natural voice, no background music.", "kling": "Subject: Man, 24, East Asian, messy black hair, round wire glasses, oversized forest-green hoodie.\nSetting: Cramped student-flat kitchen, small window, two-ring hob, cluttered worktop.\nVertical 9:16 handheld selfie video, medium close-up, at the same desk by the window in the student flat, a half-eaten container of rice and vegetables beside his laptop. a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie pushes his round wire glasses up and lifts the container toward the lens. Bright daylight, relaxed, natural skin texture, shot on iPhone front camera, unpolished, vertical 9:16.\n[Creator: Postgrad student on a tight schedule, mid 20s, natural and conversational]: \"{{APP_NAME}}. {{OFFER}}. Do one Sunday.\"", "gemini": "Vertical 9:16 handheld selfie video, medium close-up, at the same desk by the window in the student flat, a half-eaten container of rice and vegetables beside his laptop. a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie pushes his round wire glasses up and lifts the container toward the lens. He says: \"{{APP_NAME}}. {{OFFER}}. Do one Sunday.\" Bright daylight, relaxed, natural skin texture, shot on iPhone front camera, unpolished, vertical 9:16. No captions or on-screen text." }, "settings": { "seedance": { "duration": "5 s", "aspect_ratio": "9:16", "resolution": "1080p (720p where the API caps it)", "generate_audio": "true", "references": "@Image1: creator", "first_frame": "—" }, "kling": { "duration": "5 s", "aspect_ratio": "9:16", "mode": "Pro / 1080p", "cfg_scale": "0.5", "negative_prompt": "subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting", "elements": "creator", "native_audio": "on (voice reference optional)" }, "gemini": { "duration": "5 s", "aspect_ratio": "9:16", "resolution": "720p · 24 fps", "audio": "always on — normalise to −14 LUFS in the edit", "image_urls": "creator (guides look, doesn't lock frame 1)" } } } ], "hookVariants": [ "My lunch used to be whatever was in the cupboard at 1 pm.", "Before: crisps over the sink. After: this.", "One Sunday changed my whole week of lunches." ], "referenceImages": [ { "id": "creator", "what": "Selfie of the creator in forest-green hoodie and round wire glasses, daylight", "how": "Generate once with your image model (or shoot your real creator) and attach as the subject/character reference on every beat; use it as the first frame of the hook." }, { "id": "setting", "what": "Cramped student-flat kitchen with two-ring hob and small window", "how": "Attach as the scene/background reference on every beat so all four clips share one location and light." }, { "id": "screen", "what": "Batch-cook timeline with three recipes and a combined shopping list", "how": "Use as the image reference for the phone screen, then replace the screen in edit with your real screen recording so the UI stays legible." }, { "id": "endcard", "what": "App icon, app name, store badges and the offer line on a plain background", "how": "Overlay in the editor for the final 1–1.5 s; don't ask the model to render logos or text." } ], "whyItWorks": "The before is funny and honest, which earns goodwill. The fast Sunday montage makes the effort feel small, and the after is the same person, same flat, with a better lunch — no health or body claims needed. 'Do one Sunday' is a tiny, clear commitment.", "tips": [ "Generate the Sunday montage as one 6 s Seedance multi-shot clip for consistent lighting.", "Use the same container style in every shot; it ties the montage to the after.", "Swap tofu for whatever your app's most popular prep recipe is." ], "captionStyle": "White bold sans with black stroke, 'before/after' labels top-left, big and simple" }