# Monday lunch, before and after one Sunday

**Edition:** Apps & SaaS · **Angle:** Before / after · **Vertical:** Food & nutrition apps · **Length:** 20s, 9:16 · **Best on:** Seedance 2.5

> A student eats crisps over the sink for Monday lunch; a whip cut to Sunday shows a meal-prep plan, a fast batch cook, and the next Monday with a proper lunch at his desk.

Online: https://gethookchain.com/library/monday-lunch-before-and-after-one-sunday/

## Example product (fictional)

- **Brand:** Prepdeck
- **Product:** A meal-prep planner with one shopping list and a step-by-step batch-cooking timeline
- **Audience:** Students and early-career workers, 19–30, who skip lunch or live on snacks

## Creator

- **Archetype:** Postgrad student on a tight schedule, mid 20s
- **Look:** Man, 24, East Asian, messy black hair, round wire glasses, oversized forest-green hoodie
- **Setting:** Cramped student-flat kitchen, small window, two-ring hob, cluttered worktop

## Variables

| Variable | Example | What to put |
|---|---|---|
| `{{APP_NAME}}` | Prepdeck | Your app's name |
| `{{PREP_TIME}}` | Ninety minutes | Typical batch-cook time |
| `{{OFFER}}` | First plan free | Trial or launch offer |

## Timeline

| Beat | Time | Title | On-screen text |
|---|---|---|---|
| HOOK | 0–3s | Crisps over the sink | Monday lunch, before: |
| DEMO | 3–9s | One Sunday | one Sunday: 1 list, 1 shop, 90 min |
| PROOF | 9–15s | Monday, after | Monday lunch, after: |
| CTA | 15–20s | First plan free | {{APP_NAME}} · {{OFFER}} ↓ |

## 1. HOOK · 0–3s · Crisps over the sink

**Line:** "Monday lunch. Again."

**On-screen text (add in edit):** Monday lunch, before:

**Audio:** Crisp crunch, flat room tone, no music

**Shots**

- `0.0–3.0s` **MS** — Eats crisps over the sink, shrugs at camera

**References:** creator, setting

### Seedance 2.5 (recommended)

```text
Crisps over the sink. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = setting reference. Keep the person, wardrobe and room identical to the references.
0–3s: MS. Eats crisps over the sink, shrugs at camera.
Vertical 9:16 handheld medium shot. a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie stands at the sink in a cramped student-flat kitchen with a small window, a two-ring hob and a cluttered worktop at lunchtime, eating crisps straight from the bag, a laptop balanced on the worktop beside him. He looks at the lens, mid-crunch, and shrugs. Grey midday light from the small window, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.
Dialogue (Postgrad student on a tight schedule, mid 20s): "Monday lunch. Again."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
```

- **duration:** 4 s
- **aspect ratio:** 9:16
- **resolution:** 1080p (720p where the API caps it)
- **generate audio:** true
- **references:** @Image1: creator, @Image2: setting
- **first frame:** creator reference

### Kling 4.0

```text
Subject: Man, 24, East Asian, messy black hair, round wire glasses, oversized forest-green hoodie.
Setting: Cramped student-flat kitchen, small window, two-ring hob, cluttered worktop.
Vertical 9:16 handheld medium shot. a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie stands at the sink in a cramped student-flat kitchen with a small window, a two-ring hob and a cluttered worktop at lunchtime, eating crisps straight from the bag, a laptop balanced on the worktop beside him. He looks at the lens, mid-crunch, and shrugs. Grey midday light from the small window, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.
[Creator: Postgrad student on a tight schedule, mid 20s, natural and conversational]: "Monday lunch. Again."
```

- **duration:** 5 s (trim to 3 s)
- **aspect ratio:** 9:16
- **mode:** Pro / 1080p
- **cfg scale:** 0.5
- **negative prompt:** subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
- **elements:** creator, setting
- **native audio:** on (voice reference optional)

### Gemini Omni Flash

```text
Vertical 9:16 handheld medium shot. a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie stands at the sink in a cramped student-flat kitchen with a small window, a two-ring hob and a cluttered worktop at lunchtime, eating crisps straight from the bag, a laptop balanced on the worktop beside him. He looks at the lens, mid-crunch, and shrugs. He says: "Monday lunch. Again." Grey midday light from the small window, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16. No captions or on-screen text.
```

- **duration:** 3 s
- **aspect ratio:** 9:16
- **resolution:** 720p · 24 fps
- **audio:** always on — normalise to −14 LUFS in the edit
- **image urls:** creator, setting (guides look, doesn't lock frame 1)

## 2. DEMO · 3–9s · One Sunday

**Line:** "One list, one shop, one timeline. {{PREP_TIME}} on Sunday."

**On-screen text (add in edit):** one Sunday: 1 list, 1 shop, 90 min

**Audio:** Whoosh on the whip; upbeat lo-fi beat with cuts on the beat

**Shots**

- `3.0–5.0s` **OTS, phone** — Timeline and shopping list; composite your real screen recording
- `5.0–9.0s` **Inserts** — Rice cooker, oven tray, portioning into containers

**References:** creator, screen, setting

### Seedance 2.5 (recommended)

```text
One Sunday. Vertical 9:16 UGC clip, 6 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = app screen reference; @Image3 = setting reference. Keep the person, wardrobe and room identical to the references.
0–2s: OTS, phone. Timeline and shopping list.
2–6s: Inserts. Rice cooker, oven tray, portioning into containers.
Vertical 9:16 multi-shot sequence in the same cramped student-flat kitchen, now in bright Sunday-afternoon light. Shot one: whip-pan to a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie holding an iPhone showing a batch-cook timeline with three recipes and a shopping list. Shot two: rice cooker lid closing. Shot three: tray of roasted vegetables sliding into the oven. Shot four: his hands spooning portions into glass containers. Fast rhythmic cuts, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.
Dialogue (Postgrad student on a tight schedule, mid 20s): "One list, one shop, one timeline. {{PREP_TIME}} on Sunday."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
```

- **duration:** 6 s
- **aspect ratio:** 9:16
- **resolution:** 1080p (720p where the API caps it)
- **generate audio:** true
- **references:** @Image1: creator, @Image2: screen, @Image3: setting
- **first frame:** —

### Kling 4.0

```text
Subject: Man, 24, East Asian, messy black hair, round wire glasses, oversized forest-green hoodie.
Setting: Cramped student-flat kitchen, small window, two-ring hob, cluttered worktop.
Vertical 9:16 multi-shot sequence in the same cramped student-flat kitchen, now in bright Sunday-afternoon light. Shot one: whip-pan to a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie holding an iPhone showing a batch-cook timeline with three recipes and a shopping list. Shot two: rice cooker lid closing. Shot three: tray of roasted vegetables sliding into the oven. Shot four: his hands spooning portions into glass containers. Fast rhythmic cuts, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.
[Creator: Postgrad student on a tight schedule, mid 20s, natural and conversational]: "One list, one shop, one timeline. {{PREP_TIME}} on Sunday."
```

- **duration:** 10 s (trim to 6 s)
- **aspect ratio:** 9:16
- **mode:** Pro / 1080p
- **cfg scale:** 0.5
- **negative prompt:** subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
- **elements:** creator, screen, setting
- **native audio:** on (voice reference optional)

### Gemini Omni Flash

```text
Vertical 9:16 multi-shot sequence in the same cramped student-flat kitchen, now in bright Sunday-afternoon light. Shot one: whip-pan to a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie holding an iPhone showing a batch-cook timeline with three recipes and a shopping list. Shot two: rice cooker lid closing. Shot three: tray of roasted vegetables sliding into the oven. Shot four: his hands spooning portions into glass containers. He says in voice-over: "One list, one shop, one timeline. {{PREP_TIME}} on Sunday." Fast rhythmic cuts, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16. No captions or on-screen text. (Generates 10 s — trim to 6 s in the edit.)
```

- **duration:** 10 s (trim to 6 s)
- **aspect ratio:** 9:16
- **resolution:** 720p · 24 fps
- **audio:** always on — normalise to −14 LUFS in the edit
- **image urls:** creator, screen, setting (guides look, doesn't lock frame 1)

## 3. PROOF · 9–15s · Monday, after

**Line:** "Monday lunch. After."

**On-screen text (add in edit):** Monday lunch, after:

**Audio:** Lo-fi beat continues

**Shots**

- `9.0–12.0s` **MS** — Fridge door opens on stacked labelled containers
- `12.0–15.0s` **MCU** — Eats at desk, nods

**References:** creator, setting

### Seedance 2.5 (recommended)

```text
Monday, after. Vertical 9:16 UGC clip, 6 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = setting reference. Keep the person, wardrobe and room identical to the references.
0–3s: MS. Fridge door opens on stacked labelled containers.
3–6s: MCU. Eats at desk, nods.
Vertical 9:16 multi-shot sequence. Shot one: in the same cramped student-flat kitchen, a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie opens the small fridge to reveal neat stacked glass containers with handwritten labels. Shot two: he sits at a desk by a window with his laptop, eating rice, roasted vegetables and tofu from a container with a fork, nodding at the lens. Smooth match cut on the fridge door, bright daylight, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.
Dialogue (Postgrad student on a tight schedule, mid 20s): "Monday lunch. After."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
```

- **duration:** 6 s
- **aspect ratio:** 9:16
- **resolution:** 1080p (720p where the API caps it)
- **generate audio:** true
- **references:** @Image1: creator, @Image2: setting
- **first frame:** —

### Kling 4.0

```text
Subject: Man, 24, East Asian, messy black hair, round wire glasses, oversized forest-green hoodie.
Setting: Cramped student-flat kitchen, small window, two-ring hob, cluttered worktop.
Vertical 9:16 multi-shot sequence. Shot one: in the same cramped student-flat kitchen, a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie opens the small fridge to reveal neat stacked glass containers with handwritten labels. Shot two: he sits at a desk by a window with his laptop, eating rice, roasted vegetables and tofu from a container with a fork, nodding at the lens. Smooth match cut on the fridge door, bright daylight, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.
[Creator: Postgrad student on a tight schedule, mid 20s, natural and conversational]: "Monday lunch. After."
```

- **duration:** 10 s (trim to 6 s)
- **aspect ratio:** 9:16
- **mode:** Pro / 1080p
- **cfg scale:** 0.5
- **negative prompt:** subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
- **elements:** creator, setting
- **native audio:** on (voice reference optional)

### Gemini Omni Flash

```text
Vertical 9:16 multi-shot sequence. Shot one: in the same cramped student-flat kitchen, a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie opens the small fridge to reveal neat stacked glass containers with handwritten labels. Shot two: he sits at a desk by a window with his laptop, eating rice, roasted vegetables and tofu from a container with a fork, nodding at the lens. He says: "Monday lunch. After." Smooth match cut on the fridge door, bright daylight, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16. No captions or on-screen text. (Generates 10 s — trim to 6 s in the edit.)
```

- **duration:** 10 s (trim to 6 s)
- **aspect ratio:** 9:16
- **resolution:** 720p · 24 fps
- **audio:** always on — normalise to −14 LUFS in the edit
- **image urls:** creator, setting (guides look, doesn't lock frame 1)

## 4. CTA · 15–20s · First plan free

**Line:** "{{APP_NAME}}. {{OFFER}}. Do one Sunday."

**On-screen text (add in edit):** {{APP_NAME}} · {{OFFER}} ↓

**Audio:** Beat resolves

**Shots**

- `15.0–20.0s` **MCU, selfie** — Lifts container; end card over last second

**References:** creator, endcard

### Seedance 2.5 (recommended)

```text
First plan free. Vertical 9:16 UGC clip, 5 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference. Keep the person, wardrobe and room identical to the references.
0–5s: MCU, selfie. Lifts container; end card over last second.
Vertical 9:16 handheld selfie video, medium close-up, at the same desk by the window in the student flat, a half-eaten container of rice and vegetables beside his laptop. a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie pushes his round wire glasses up and lifts the container toward the lens. Bright daylight, relaxed, natural skin texture, shot on iPhone front camera, unpolished, vertical 9:16.
Dialogue (Postgrad student on a tight schedule, mid 20s): "{{APP_NAME}}. {{OFFER}}. Do one Sunday."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
```

- **duration:** 5 s
- **aspect ratio:** 9:16
- **resolution:** 1080p (720p where the API caps it)
- **generate audio:** true
- **references:** @Image1: creator
- **first frame:** —

### Kling 4.0

```text
Subject: Man, 24, East Asian, messy black hair, round wire glasses, oversized forest-green hoodie.
Setting: Cramped student-flat kitchen, small window, two-ring hob, cluttered worktop.
Vertical 9:16 handheld selfie video, medium close-up, at the same desk by the window in the student flat, a half-eaten container of rice and vegetables beside his laptop. a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie pushes his round wire glasses up and lifts the container toward the lens. Bright daylight, relaxed, natural skin texture, shot on iPhone front camera, unpolished, vertical 9:16.
[Creator: Postgrad student on a tight schedule, mid 20s, natural and conversational]: "{{APP_NAME}}. {{OFFER}}. Do one Sunday."
```

- **duration:** 5 s
- **aspect ratio:** 9:16
- **mode:** Pro / 1080p
- **cfg scale:** 0.5
- **negative prompt:** subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
- **elements:** creator
- **native audio:** on (voice reference optional)

### Gemini Omni Flash

```text
Vertical 9:16 handheld selfie video, medium close-up, at the same desk by the window in the student flat, a half-eaten container of rice and vegetables beside his laptop. a 24-year-old East Asian man with messy black hair, round wire glasses and an oversized forest-green hoodie pushes his round wire glasses up and lifts the container toward the lens. He says: "{{APP_NAME}}. {{OFFER}}. Do one Sunday." Bright daylight, relaxed, natural skin texture, shot on iPhone front camera, unpolished, vertical 9:16. No captions or on-screen text.
```

- **duration:** 5 s
- **aspect ratio:** 9:16
- **resolution:** 720p · 24 fps
- **audio:** always on — normalise to −14 LUFS in the edit
- **image urls:** creator (guides look, doesn't lock frame 1)

## Hook variants to A/B test

- "My lunch used to be whatever was in the cupboard at 1 pm."
- "Before: crisps over the sink. After: this."
- "One Sunday changed my whole week of lunches."

## Reference images

- **creator** — Selfie of the creator in forest-green hoodie and round wire glasses, daylight. *How:* Generate once with your image model (or shoot your real creator) and attach as the subject/character reference on every beat; use it as the first frame of the hook.
- **setting** — Cramped student-flat kitchen with two-ring hob and small window. *How:* Attach as the scene/background reference on every beat so all four clips share one location and light.
- **screen** — Batch-cook timeline with three recipes and a combined shopping list. *How:* Use as the image reference for the phone screen, then replace the screen in edit with your real screen recording so the UI stays legible.
- **endcard** — App icon, app name, store badges and the offer line on a plain background. *How:* Overlay in the editor for the final 1–1.5 s; don't ask the model to render logos or text.

## Why it works

The before is funny and honest, which earns goodwill. The fast Sunday montage makes the effort feel small, and the after is the same person, same flat, with a better lunch — no health or body claims needed. 'Do one Sunday' is a tiny, clear commitment.

## Production tips

- Generate the Sunday montage as one 6 s Seedance multi-shot clip for consistent lighting.
- Use the same container style in every shot; it ties the montage to the after.
- Swap tofu for whatever your app's most popular prep recipe is.

**Caption style:** White bold sans with black stroke, 'before/after' labels top-left, big and simple