{ "slug": "my-hairdresser-asked-who-did-my-gloss", "edition": "dtc", "angle": "curiosity", "vertical": "haircare", "title": "My hairdresser asked who did my gloss", "summary": "A creator swings mirror-shiny hair through a beam of sunlight and says her hairdresser asked who did her gloss, then shows the ten-minute at-home gloss she uses in the shower.", "example": { "brand": "Glassline", "product": "A ten-minute at-home hair gloss used once a week in the shower", "audience": "Women 20–35 who pay for salon glosses and want them to last" }, "creator": { "archetype": "Design student who cares about her hair, mid 20s", "look": "Woman, 26, Chinese-Canadian, light skin, waist-length straight black hair, thin gold hoops, lilac fitted baby tee, light-wash jeans", "setting": "Sunny bedroom at 4 pm, big window with a beam of direct sunlight, white bedding, small mirror on the wall" }, "primaryModel": "gemini", "duration": 20, "variables": [ { "key": "PRODUCT_NAME", "example": "Glassline Gloss", "note": "Your product's name" }, { "key": "SALON_PRICE", "example": "$90", "note": "What a salon gloss typically costs where you sell" }, { "key": "OFFER", "example": "free shower cap with your first order", "note": "Offer" } ], "beats": [ { "stage": "hook", "start": 0, "end": 3, "title": "The sunbeam flip", "prompt": "Vertical 9:16 handheld selfie medium close-up, iPhone front camera. A 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. She steps into the sunbeam and flips her long black hair over one shoulder; it swings and throws a bright mirror-like shine. She catches the ends, looks at the lens with mock innocence. Handheld, slight slow-motion feel on the flip. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture. She says: \"My hairdresser asked who did my gloss.\"", "dialogue": "My hairdresser asked who did my gloss.", "onScreenText": "she asked who did my gloss ✨", "shots": [ { "t": "0.0–1.5", "framing": "MCU", "action": "Hair flip through the sunbeam, shine flares" }, { "t": "1.5–3.0", "framing": "CU", "action": "Catches ends, innocent look to lens" } ], "audio": "Silence, then a soft shimmer sound on the flip", "references": [ "creator", "setting" ], "variants": { "seedance": "The sunbeam flip. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.\nReferences: @Image1 = creator reference; @Image2 = setting reference. Keep the person, wardrobe and room identical to the references.\n0–2s: MCU. Hair flip through the sunbeam, shine flares.\n2–3s: CU. Catches ends, innocent look to lens.\nVertical 9:16 handheld selfie medium close-up, iPhone front camera. A 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. She steps into the sunbeam and flips her long black hair over one shoulder; it swings and throws a bright mirror-like shine. She catches the ends, looks at the lens with mock innocence. Handheld, slight slow-motion feel on the flip. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture.\nDialogue (Design student who cares about her hair, mid 20s): \"My hairdresser asked who did my gloss.\"\nNo subtitles. No on-screen text. No logos. Natural voice, no background music.", "kling": "Subject: Woman, 26, Chinese-Canadian, light skin, waist-length straight black hair, thin gold hoops, lilac fitted baby tee, light-wash jeans.\nSetting: Sunny bedroom at 4 pm, big window with a beam of direct sunlight, white bedding, small mirror on the wall.\nVertical 9:16 handheld selfie medium close-up, iPhone front camera. A 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. She steps into the sunbeam and flips her long black hair over one shoulder; it swings and throws a bright mirror-like shine. She catches the ends, looks at the lens with mock innocence. Handheld, slight slow-motion feel on the flip. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture.\n[Creator: Design student who cares about her hair, mid 20s, natural and conversational]: \"My hairdresser asked who did my gloss.\"", "gemini": "Vertical 9:16 handheld selfie medium close-up, iPhone front camera. A 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. She steps into the sunbeam and flips her long black hair over one shoulder; it swings and throws a bright mirror-like shine. She catches the ends, looks at the lens with mock innocence. Handheld, slight slow-motion feel on the flip. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture. She says: \"My hairdresser asked who did my gloss.\" No captions or on-screen text." }, "settings": { "seedance": { "duration": "4 s", "aspect_ratio": "9:16", "resolution": "1080p (720p where the API caps it)", "generate_audio": "true", "references": "@Image1: creator, @Image2: setting", "first_frame": "creator reference" }, "kling": { "duration": "5 s (trim to 3 s)", "aspect_ratio": "9:16", "mode": "Pro / 1080p", "cfg_scale": "0.5", "negative_prompt": "subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting", "elements": "creator, setting", "native_audio": "on (voice reference optional)" }, "gemini": { "duration": "3 s", "aspect_ratio": "9:16", "resolution": "720p · 24 fps", "audio": "always on — normalise to −14 LUFS in the edit", "image_urls": "creator, setting (guides look, doesn't lock frame 1)" } } }, { "stage": "demo", "start": 3, "end": 10, "title": "Ten minutes in the shower", "prompt": "Vertical 9:16 handheld medium close-up in a steamy bathroom. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a steamy white bathroom, hair damp, towel round her shoulders. She squeezes amber gel along the lengths of her damp hair, smooths it down with flat palms from mid-lengths to ends, twists it into a loose knot and taps her phone timer. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld, follows her hands down the lengths. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture. She says: \"It was me. In the shower. Ten minutes, once a week, then rinse.\"", "dialogue": "It was me. In the shower. Ten minutes, once a week, then rinse.", "onScreenText": "10 min · once a week · rinse", "shots": [ { "t": "3.0–7.0", "framing": "MCU", "action": "Gel squeezed and smoothed down damp lengths" }, { "t": "7.0–10.0", "framing": "Insert", "action": "Twists hair up, taps a 10:00 timer" } ], "audio": "Shower hiss, soft R&B loop begins", "references": [ "creator", "product" ], "variants": { "seedance": "Ten minutes in the shower. Vertical 9:16 UGC clip, 7 seconds, one continuous handheld take unless timecodes say cut.\nReferences: @Image1 = creator reference; @Image2 = product reference. Keep the person, wardrobe and room identical to the references.\n0–4s: MCU. Gel squeezed and smoothed down damp lengths.\n4–7s: Insert. Twists hair up, taps a 10:00 timer.\nVertical 9:16 handheld medium close-up in a steamy bathroom. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a steamy white bathroom, hair damp, towel round her shoulders. She squeezes amber gel along the lengths of her damp hair, smooths it down with flat palms from mid-lengths to ends, twists it into a loose knot and taps her phone timer. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld, follows her hands down the lengths. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture.\nDialogue (Design student who cares about her hair, mid 20s): \"It was me. In the shower. Ten minutes, once a week, then rinse.\"\nNo subtitles. No on-screen text. No logos. Natural voice, no background music.", "kling": "Subject: Woman, 26, Chinese-Canadian, light skin, waist-length straight black hair, thin gold hoops, lilac fitted baby tee, light-wash jeans.\nSetting: Sunny bedroom at 4 pm, big window with a beam of direct sunlight, white bedding, small mirror on the wall.\nVertical 9:16 handheld medium close-up in a steamy bathroom. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a steamy white bathroom, hair damp, towel round her shoulders. She squeezes amber gel along the lengths of her damp hair, smooths it down with flat palms from mid-lengths to ends, twists it into a loose knot and taps her phone timer. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld, follows her hands down the lengths. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture.\n[Creator: Design student who cares about her hair, mid 20s, natural and conversational]: \"It was me. In the shower. Ten minutes, once a week, then rinse.\"", "gemini": "Vertical 9:16 handheld medium close-up in a steamy bathroom. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a steamy white bathroom, hair damp, towel round her shoulders. She squeezes amber gel along the lengths of her damp hair, smooths it down with flat palms from mid-lengths to ends, twists it into a loose knot and taps her phone timer. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld, follows her hands down the lengths. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture. She says: \"It was me. In the shower. Ten minutes, once a week, then rinse.\" No captions or on-screen text. (Generates 10 s — trim to 7 s in the edit.)" }, "settings": { "seedance": { "duration": "7 s", "aspect_ratio": "9:16", "resolution": "1080p (720p where the API caps it)", "generate_audio": "true", "references": "@Image1: creator, @Image2: product", "first_frame": "—" }, "kling": { "duration": "10 s (trim to 7 s)", "aspect_ratio": "9:16", "mode": "Pro / 1080p", "cfg_scale": "0.5", "negative_prompt": "subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting", "elements": "creator, product", "native_audio": "on (voice reference optional)" }, "gemini": { "duration": "10 s (trim to 7 s)", "aspect_ratio": "9:16", "resolution": "720p · 24 fps", "audio": "always on — normalise to −14 LUFS in the edit", "image_urls": "creator, product (guides look, doesn't lock frame 1)" } } }, { "stage": "proof", "start": 10, "end": 16, "title": "Back in the sun", "prompt": "Vertical 9:16 handheld selfie close-up, iPhone front camera. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. Dry again, she runs her fingers through her hair in the sunbeam, then pulls a section across the lens so the light slides down it like glass. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld, gentle push-in on the hair section. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture. She says: \"Salon gloss is {{SALON_PRICE}}. This lasts me the month.\"", "dialogue": "Salon gloss is {{SALON_PRICE}}. This lasts me the month.", "onScreenText": "salon: $90 · this: all month", "shots": [ { "t": "10.0–13.0", "framing": "CU", "action": "Fingers through hair in the sun" }, { "t": "13.0–16.0", "framing": "ECU", "action": "Hair section pulled across lens, shine slides" } ], "audio": "Loop continues", "references": [ "creator", "product", "setting" ], "variants": { "seedance": "Back in the sun. Vertical 9:16 UGC clip, 6 seconds, one continuous handheld take unless timecodes say cut.\nReferences: @Image1 = creator reference; @Image2 = product reference; @Image3 = setting reference. Keep the person, wardrobe and room identical to the references.\n0–3s: CU. Fingers through hair in the sun.\n3–6s: ECU. Hair section pulled across lens, shine slides.\nVertical 9:16 handheld selfie close-up, iPhone front camera. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. Dry again, she runs her fingers through her hair in the sunbeam, then pulls a section across the lens so the light slides down it like glass. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld, gentle push-in on the hair section. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture.\nDialogue (Design student who cares about her hair, mid 20s): \"Salon gloss is {{SALON_PRICE}}. This lasts me the month.\"\nNo subtitles. No on-screen text. No logos. Natural voice, no background music.", "kling": "Subject: Woman, 26, Chinese-Canadian, light skin, waist-length straight black hair, thin gold hoops, lilac fitted baby tee, light-wash jeans.\nSetting: Sunny bedroom at 4 pm, big window with a beam of direct sunlight, white bedding, small mirror on the wall.\nVertical 9:16 handheld selfie close-up, iPhone front camera. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. Dry again, she runs her fingers through her hair in the sunbeam, then pulls a section across the lens so the light slides down it like glass. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld, gentle push-in on the hair section. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture.\n[Creator: Design student who cares about her hair, mid 20s, natural and conversational]: \"Salon gloss is {{SALON_PRICE}}. This lasts me the month.\"", "gemini": "Vertical 9:16 handheld selfie close-up, iPhone front camera. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. Dry again, she runs her fingers through her hair in the sunbeam, then pulls a section across the lens so the light slides down it like glass. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld, gentle push-in on the hair section. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture. She says: \"Salon gloss is {{SALON_PRICE}}. This lasts me the month.\" No captions or on-screen text. (Generates 10 s — trim to 6 s in the edit.)" }, "settings": { "seedance": { "duration": "6 s", "aspect_ratio": "9:16", "resolution": "1080p (720p where the API caps it)", "generate_audio": "true", "references": "@Image1: creator, @Image2: product, @Image3: setting", "first_frame": "—" }, "kling": { "duration": "10 s (trim to 6 s)", "aspect_ratio": "9:16", "mode": "Pro / 1080p", "cfg_scale": "0.5", "negative_prompt": "subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting", "elements": "creator, product, setting", "native_audio": "on (voice reference optional)" }, "gemini": { "duration": "10 s (trim to 6 s)", "aspect_ratio": "9:16", "resolution": "720p · 24 fps", "audio": "always on — normalise to −14 LUFS in the edit", "image_urls": "creator, product, setting (guides look, doesn't lock frame 1)" } } }, { "stage": "cta", "start": 16, "end": 20, "title": "Don't tell her", "prompt": "Vertical 9:16 handheld selfie medium close-up, iPhone front camera. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. She holds the amber bottle up beside her face, raises a finger to her lips with a grin and flicks her hair back. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture. She says: \"{{PRODUCT_NAME}}. Don't tell my hairdresser.\"", "dialogue": "{{PRODUCT_NAME}}. Don't tell my hairdresser.", "onScreenText": "{{PRODUCT_NAME}} · {{OFFER}}", "shots": [ { "t": "16.0–18.5", "framing": "MCU", "action": "Bottle beside face, finger to lips" }, { "t": "18.5–20.0", "framing": "MCU", "action": "Hair flick; end card in last second" } ], "audio": "Loop resolves on the flick", "references": [ "creator", "product", "endcard" ], "variants": { "seedance": "Don't tell her. Vertical 9:16 UGC clip, 4 seconds, one continuous handheld take unless timecodes say cut.\nReferences: @Image1 = creator reference; @Image2 = product reference. Keep the person, wardrobe and room identical to the references.\n0–3s: MCU. Bottle beside face, finger to lips.\n3–4s: MCU. Hair flick; end card in last second.\nVertical 9:16 handheld selfie medium close-up, iPhone front camera. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. She holds the amber bottle up beside her face, raises a finger to her lips with a grin and flicks her hair back. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture.\nDialogue (Design student who cares about her hair, mid 20s): \"{{PRODUCT_NAME}}. Don't tell my hairdresser.\"\nNo subtitles. No on-screen text. No logos. Natural voice, no background music.", "kling": "Subject: Woman, 26, Chinese-Canadian, light skin, waist-length straight black hair, thin gold hoops, lilac fitted baby tee, light-wash jeans.\nSetting: Sunny bedroom at 4 pm, big window with a beam of direct sunlight, white bedding, small mirror on the wall.\nVertical 9:16 handheld selfie medium close-up, iPhone front camera. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. She holds the amber bottle up beside her face, raises a finger to her lips with a grin and flicks her hair back. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture.\n[Creator: Design student who cares about her hair, mid 20s, natural and conversational]: \"{{PRODUCT_NAME}}. Don't tell my hairdresser.\"", "gemini": "Vertical 9:16 handheld selfie medium close-up, iPhone front camera. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. She holds the amber bottle up beside her face, raises a finger to her lips with a grin and flicks her hair back. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture. She says: \"{{PRODUCT_NAME}}. Don't tell my hairdresser.\" No captions or on-screen text. (Generates 5 s — trim to 4 s in the edit.)" }, "settings": { "seedance": { "duration": "4 s", "aspect_ratio": "9:16", "resolution": "1080p (720p where the API caps it)", "generate_audio": "true", "references": "@Image1: creator, @Image2: product", "first_frame": "—" }, "kling": { "duration": "5 s (trim to 4 s)", "aspect_ratio": "9:16", "mode": "Pro / 1080p", "cfg_scale": "0.5", "negative_prompt": "subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting", "elements": "creator, product", "native_audio": "on (voice reference optional)" }, "gemini": { "duration": "5 s (trim to 4 s)", "aspect_ratio": "9:16", "resolution": "720p · 24 fps", "audio": "always on — normalise to −14 LUFS in the edit", "image_urls": "creator, product (guides look, doesn't lock frame 1)" } } } ], "hookVariants": [ "My hairdresser asked who did my gloss.", "This shine is from my shower, not a salon.", "Watch what my hair does in the sun." ], "referenceImages": [ { "id": "creator", "what": "Front-facing photo of the creator in the exact wardrobe, shoulders up, neutral expression: Woman, 26, Chinese-Canadian, light skin, waist-length straight black hair, thin gold hoops, lilac fitted baby tee, light-wash jeans", "how": "Generate once with your image model (or shoot your real creator) and attach as the subject/character reference on every beat; use it as the first frame of the hook." }, { "id": "product", "what": "Your gloss bottle, plus a ribbon of the gel on a fingertip so colour and translucency are right", "how": "Shoot your real product on a plain background in soft daylight, label facing camera, and attach it as the object/product reference on every beat it appears in so the pack shape and colour stay identical." }, { "id": "setting", "what": "Bedroom with a large window throwing a beam of direct afternoon sun", "how": "Attach as a scene/background reference so all four clips share one room and one light direction." }, { "id": "endcard", "what": "Product pack shot, brand name and offer on a plain background matching the video's palette", "how": "Overlay in the editor for the final 1–1.5 s; don't ask the video model to render logos or text." } ], "whyItWorks": "Shine is a visual product, and the sunbeam flip sells it with sound off before a word is said. The hairdresser line borrows professional approval and opens a loop; the salon-price comparison makes the value obvious without discounting.", "tips": [ "Shoot at golden hour or use a hard light; flat light kills this ad.", "Use your local salon price in SALON_PRICE so the comparison is honest.", "Test a version where the hook is the flip with no line at all." ], "captionStyle": "White serif with a soft glow, centred mid-frame, sparkle emoji only in the hook" }