# My hairdresser asked who did my gloss

**Edition:** DTC & E-commerce · **Angle:** Curiosity gap · **Vertical:** Haircare · **Length:** 20s, 9:16 · **Best on:** Gemini Omni Flash

> A creator swings mirror-shiny hair through a beam of sunlight and says her hairdresser asked who did her gloss, then shows the ten-minute at-home gloss she uses in the shower.

Online: https://gethookchain.com/library/my-hairdresser-asked-who-did-my-gloss/

## Example product (fictional)

- **Brand:** Glassline
- **Product:** A ten-minute at-home hair gloss used once a week in the shower
- **Audience:** Women 20–35 who pay for salon glosses and want them to last

## Creator

- **Archetype:** Design student who cares about her hair, mid 20s
- **Look:** Woman, 26, Chinese-Canadian, light skin, waist-length straight black hair, thin gold hoops, lilac fitted baby tee, light-wash jeans
- **Setting:** Sunny bedroom at 4 pm, big window with a beam of direct sunlight, white bedding, small mirror on the wall

## Variables

| Variable | Example | What to put |
|---|---|---|
| `{{PRODUCT_NAME}}` | Glassline Gloss | Your product's name |
| `{{SALON_PRICE}}` | $90 | What a salon gloss typically costs where you sell |
| `{{OFFER}}` | free shower cap with your first order | Offer |

## Timeline

| Beat | Time | Title | On-screen text |
|---|---|---|---|
| HOOK | 0–3s | The sunbeam flip | she asked who did my gloss ✨ |
| DEMO | 3–10s | Ten minutes in the shower | 10 min · once a week · rinse |
| PROOF | 10–16s | Back in the sun | salon: $90 · this: all month |
| CTA | 16–20s | Don't tell her | {{PRODUCT_NAME}} · {{OFFER}} |

## 1. HOOK · 0–3s · The sunbeam flip

**Line:** "My hairdresser asked who did my gloss."

**On-screen text (add in edit):** she asked who did my gloss ✨

**Audio:** Silence, then a soft shimmer sound on the flip

**Shots**

- `0.0–1.5s` **MCU** — Hair flip through the sunbeam, shine flares
- `1.5–3.0s` **CU** — Catches ends, innocent look to lens

**References:** creator, setting

### Gemini Omni Flash (recommended)

```text
Vertical 9:16 handheld selfie medium close-up, iPhone front camera. A 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. She steps into the sunbeam and flips her long black hair over one shoulder; it swings and throws a bright mirror-like shine. She catches the ends, looks at the lens with mock innocence. Handheld, slight slow-motion feel on the flip. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture. She says: "My hairdresser asked who did my gloss." No captions or on-screen text.
```

- **duration:** 3 s
- **aspect ratio:** 9:16
- **resolution:** 720p · 24 fps
- **audio:** always on — normalise to −14 LUFS in the edit
- **image urls:** creator, setting (guides look, doesn't lock frame 1)

### Seedance 2.5

```text
The sunbeam flip. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = setting reference. Keep the person, wardrobe and room identical to the references.
0–2s: MCU. Hair flip through the sunbeam, shine flares.
2–3s: CU. Catches ends, innocent look to lens.
Vertical 9:16 handheld selfie medium close-up, iPhone front camera. A 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. She steps into the sunbeam and flips her long black hair over one shoulder; it swings and throws a bright mirror-like shine. She catches the ends, looks at the lens with mock innocence. Handheld, slight slow-motion feel on the flip. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture.
Dialogue (Design student who cares about her hair, mid 20s): "My hairdresser asked who did my gloss."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
```

- **duration:** 4 s
- **aspect ratio:** 9:16
- **resolution:** 1080p (720p where the API caps it)
- **generate audio:** true
- **references:** @Image1: creator, @Image2: setting
- **first frame:** creator reference

### Kling 4.0

```text
Subject: Woman, 26, Chinese-Canadian, light skin, waist-length straight black hair, thin gold hoops, lilac fitted baby tee, light-wash jeans.
Setting: Sunny bedroom at 4 pm, big window with a beam of direct sunlight, white bedding, small mirror on the wall.
Vertical 9:16 handheld selfie medium close-up, iPhone front camera. A 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. She steps into the sunbeam and flips her long black hair over one shoulder; it swings and throws a bright mirror-like shine. She catches the ends, looks at the lens with mock innocence. Handheld, slight slow-motion feel on the flip. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture.
[Creator: Design student who cares about her hair, mid 20s, natural and conversational]: "My hairdresser asked who did my gloss."
```

- **duration:** 5 s (trim to 3 s)
- **aspect ratio:** 9:16
- **mode:** Pro / 1080p
- **cfg scale:** 0.5
- **negative prompt:** subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
- **elements:** creator, setting
- **native audio:** on (voice reference optional)

## 2. DEMO · 3–10s · Ten minutes in the shower

**Line:** "It was me. In the shower. Ten minutes, once a week, then rinse."

**On-screen text (add in edit):** 10 min · once a week · rinse

**Audio:** Shower hiss, soft R&B loop begins

**Shots**

- `3.0–7.0s` **MCU** — Gel squeezed and smoothed down damp lengths
- `7.0–10.0s` **Insert** — Twists hair up, taps a 10:00 timer

**References:** creator, product

### Gemini Omni Flash (recommended)

```text
Vertical 9:16 handheld medium close-up in a steamy bathroom. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a steamy white bathroom, hair damp, towel round her shoulders. She squeezes amber gel along the lengths of her damp hair, smooths it down with flat palms from mid-lengths to ends, twists it into a loose knot and taps her phone timer. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld, follows her hands down the lengths. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture. She says: "It was me. In the shower. Ten minutes, once a week, then rinse." No captions or on-screen text. (Generates 10 s — trim to 7 s in the edit.)
```

- **duration:** 10 s (trim to 7 s)
- **aspect ratio:** 9:16
- **resolution:** 720p · 24 fps
- **audio:** always on — normalise to −14 LUFS in the edit
- **image urls:** creator, product (guides look, doesn't lock frame 1)

### Seedance 2.5

```text
Ten minutes in the shower. Vertical 9:16 UGC clip, 7 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = product reference. Keep the person, wardrobe and room identical to the references.
0–4s: MCU. Gel squeezed and smoothed down damp lengths.
4–7s: Insert. Twists hair up, taps a 10:00 timer.
Vertical 9:16 handheld medium close-up in a steamy bathroom. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a steamy white bathroom, hair damp, towel round her shoulders. She squeezes amber gel along the lengths of her damp hair, smooths it down with flat palms from mid-lengths to ends, twists it into a loose knot and taps her phone timer. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld, follows her hands down the lengths. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture.
Dialogue (Design student who cares about her hair, mid 20s): "It was me. In the shower. Ten minutes, once a week, then rinse."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
```

- **duration:** 7 s
- **aspect ratio:** 9:16
- **resolution:** 1080p (720p where the API caps it)
- **generate audio:** true
- **references:** @Image1: creator, @Image2: product
- **first frame:** —

### Kling 4.0

```text
Subject: Woman, 26, Chinese-Canadian, light skin, waist-length straight black hair, thin gold hoops, lilac fitted baby tee, light-wash jeans.
Setting: Sunny bedroom at 4 pm, big window with a beam of direct sunlight, white bedding, small mirror on the wall.
Vertical 9:16 handheld medium close-up in a steamy bathroom. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a steamy white bathroom, hair damp, towel round her shoulders. She squeezes amber gel along the lengths of her damp hair, smooths it down with flat palms from mid-lengths to ends, twists it into a loose knot and taps her phone timer. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld, follows her hands down the lengths. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture.
[Creator: Design student who cares about her hair, mid 20s, natural and conversational]: "It was me. In the shower. Ten minutes, once a week, then rinse."
```

- **duration:** 10 s (trim to 7 s)
- **aspect ratio:** 9:16
- **mode:** Pro / 1080p
- **cfg scale:** 0.5
- **negative prompt:** subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
- **elements:** creator, product
- **native audio:** on (voice reference optional)

## 3. PROOF · 10–16s · Back in the sun

**Line:** "Salon gloss is {{SALON_PRICE}}. This lasts me the month."

**On-screen text (add in edit):** salon: $90 · this: all month

**Audio:** Loop continues

**Shots**

- `10.0–13.0s` **CU** — Fingers through hair in the sun
- `13.0–16.0s` **ECU** — Hair section pulled across lens, shine slides

**References:** creator, product, setting

### Gemini Omni Flash (recommended)

```text
Vertical 9:16 handheld selfie close-up, iPhone front camera. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. Dry again, she runs her fingers through her hair in the sunbeam, then pulls a section across the lens so the light slides down it like glass. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld, gentle push-in on the hair section. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture. She says: "Salon gloss is {{SALON_PRICE}}. This lasts me the month." No captions or on-screen text. (Generates 10 s — trim to 6 s in the edit.)
```

- **duration:** 10 s (trim to 6 s)
- **aspect ratio:** 9:16
- **resolution:** 720p · 24 fps
- **audio:** always on — normalise to −14 LUFS in the edit
- **image urls:** creator, product, setting (guides look, doesn't lock frame 1)

### Seedance 2.5

```text
Back in the sun. Vertical 9:16 UGC clip, 6 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = product reference; @Image3 = setting reference. Keep the person, wardrobe and room identical to the references.
0–3s: CU. Fingers through hair in the sun.
3–6s: ECU. Hair section pulled across lens, shine slides.
Vertical 9:16 handheld selfie close-up, iPhone front camera. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. Dry again, she runs her fingers through her hair in the sunbeam, then pulls a section across the lens so the light slides down it like glass. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld, gentle push-in on the hair section. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture.
Dialogue (Design student who cares about her hair, mid 20s): "Salon gloss is {{SALON_PRICE}}. This lasts me the month."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
```

- **duration:** 6 s
- **aspect ratio:** 9:16
- **resolution:** 1080p (720p where the API caps it)
- **generate audio:** true
- **references:** @Image1: creator, @Image2: product, @Image3: setting
- **first frame:** —

### Kling 4.0

```text
Subject: Woman, 26, Chinese-Canadian, light skin, waist-length straight black hair, thin gold hoops, lilac fitted baby tee, light-wash jeans.
Setting: Sunny bedroom at 4 pm, big window with a beam of direct sunlight, white bedding, small mirror on the wall.
Vertical 9:16 handheld selfie close-up, iPhone front camera. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. Dry again, she runs her fingers through her hair in the sunbeam, then pulls a section across the lens so the light slides down it like glass. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld, gentle push-in on the hair section. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture.
[Creator: Design student who cares about her hair, mid 20s, natural and conversational]: "Salon gloss is {{SALON_PRICE}}. This lasts me the month."
```

- **duration:** 10 s (trim to 6 s)
- **aspect ratio:** 9:16
- **mode:** Pro / 1080p
- **cfg scale:** 0.5
- **negative prompt:** subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
- **elements:** creator, product, setting
- **native audio:** on (voice reference optional)

## 4. CTA · 16–20s · Don't tell her

**Line:** "{{PRODUCT_NAME}}. Don't tell my hairdresser."

**On-screen text (add in edit):** {{PRODUCT_NAME}} · {{OFFER}}

**Audio:** Loop resolves on the flick

**Shots**

- `16.0–18.5s` **MCU** — Bottle beside face, finger to lips
- `18.5–20.0s` **MCU** — Hair flick; end card in last second

**References:** creator, product, endcard

### Gemini Omni Flash (recommended)

```text
Vertical 9:16 handheld selfie medium close-up, iPhone front camera. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. She holds the amber bottle up beside her face, raises a finger to her lips with a grin and flicks her hair back. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture. She says: "{{PRODUCT_NAME}}. Don't tell my hairdresser." No captions or on-screen text. (Generates 5 s — trim to 4 s in the edit.)
```

- **duration:** 5 s (trim to 4 s)
- **aspect ratio:** 9:16
- **resolution:** 720p · 24 fps
- **audio:** always on — normalise to −14 LUFS in the edit
- **image urls:** creator, product (guides look, doesn't lock frame 1)

### Seedance 2.5

```text
Don't tell her. Vertical 9:16 UGC clip, 4 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = product reference. Keep the person, wardrobe and room identical to the references.
0–3s: MCU. Bottle beside face, finger to lips.
3–4s: MCU. Hair flick; end card in last second.
Vertical 9:16 handheld selfie medium close-up, iPhone front camera. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. She holds the amber bottle up beside her face, raises a finger to her lips with a grin and flicks her hair back. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture.
Dialogue (Design student who cares about her hair, mid 20s): "{{PRODUCT_NAME}}. Don't tell my hairdresser."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
```

- **duration:** 4 s
- **aspect ratio:** 9:16
- **resolution:** 1080p (720p where the API caps it)
- **generate audio:** true
- **references:** @Image1: creator, @Image2: product
- **first frame:** —

### Kling 4.0

```text
Subject: Woman, 26, Chinese-Canadian, light skin, waist-length straight black hair, thin gold hoops, lilac fitted baby tee, light-wash jeans.
Setting: Sunny bedroom at 4 pm, big window with a beam of direct sunlight, white bedding, small mirror on the wall.
Vertical 9:16 handheld selfie medium close-up, iPhone front camera. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. She holds the amber bottle up beside her face, raises a finger to her lips with a grin and flicks her hair back. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture.
[Creator: Design student who cares about her hair, mid 20s, natural and conversational]: "{{PRODUCT_NAME}}. Don't tell my hairdresser."
```

- **duration:** 5 s (trim to 4 s)
- **aspect ratio:** 9:16
- **mode:** Pro / 1080p
- **cfg scale:** 0.5
- **negative prompt:** subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
- **elements:** creator, product
- **native audio:** on (voice reference optional)

## Hook variants to A/B test

- "My hairdresser asked who did my gloss."
- "This shine is from my shower, not a salon."
- "Watch what my hair does in the sun."

## Reference images

- **creator** — Front-facing photo of the creator in the exact wardrobe, shoulders up, neutral expression: Woman, 26, Chinese-Canadian, light skin, waist-length straight black hair, thin gold hoops, lilac fitted baby tee, light-wash jeans. *How:* Generate once with your image model (or shoot your real creator) and attach as the subject/character reference on every beat; use it as the first frame of the hook.
- **product** — Your gloss bottle, plus a ribbon of the gel on a fingertip so colour and translucency are right. *How:* Shoot your real product on a plain background in soft daylight, label facing camera, and attach it as the object/product reference on every beat it appears in so the pack shape and colour stay identical.
- **setting** — Bedroom with a large window throwing a beam of direct afternoon sun. *How:* Attach as a scene/background reference so all four clips share one room and one light direction.
- **endcard** — Product pack shot, brand name and offer on a plain background matching the video's palette. *How:* Overlay in the editor for the final 1–1.5 s; don't ask the video model to render logos or text.

## Why it works

Shine is a visual product, and the sunbeam flip sells it with sound off before a word is said. The hairdresser line borrows professional approval and opens a loop; the salon-price comparison makes the value obvious without discounting.

## Production tips

- Shoot at golden hour or use a hard light; flat light kills this ad.
- Use your local salon price in SALON_PRICE so the comparison is honest.
- Test a version where the hook is the flip with no line at all.

**Caption style:** White serif with a soft glow, centred mid-frame, sparkle emoji only in the hook