{
  "slug": "our-counter-before-and-after-bottle-season",
  "edition": "dtc",
  "angle": "before-after",
  "vertical": "baby",
  "title": "Our counter before and after bottle season got sorted",
  "summary": "A dad shows a kitchen worktop buried in drying bottles, swipes the lens, and the same counter is clear with one compact vertical rack in the corner.",
  "example": {
    "brand": "Drypod",
    "product": "Compact vertical bottle-drying rack with fold-down pegs and a drip tray",
    "audience": "Parents washing six or more bottles a day in small kitchens"
  },
  "creator": {
    "archetype": "Dad of a newborn in a small flat, 40",
    "look": "Man, 40, Indian, short black hair, short greying beard, maroon henley with sleeves pushed up, tea towel over one shoulder",
    "setting": "Compact galley kitchen in the morning, window over the sink, white subway tiles, wooden worktop, kettle and toaster"
  },
  "primaryModel": "seedance",
  "duration": 15,
  "variables": [
    {
      "key": "PRODUCT_NAME",
      "example": "Drypod",
      "note": "Your product's name"
    },
    {
      "key": "OFFER",
      "example": "free 30-day returns",
      "note": "Your current offer"
    }
  ],
  "beats": [
    {
      "stage": "hook",
      "start": 0,
      "end": 3,
      "title": "The bottle swamp",
      "prompt": "Vertical 9:16 top-down handheld shot that tilts up to his face. A 40-year-old Indian man with short black hair, a short greying beard, a maroon henley with sleeves pushed up and a tea towel over one shoulder, in a compact galley kitchen in the morning with white subway tiles and a wooden worktop. The whole wooden worktop is covered edge to edge with baby bottles, teats and lids drying on a soggy tea towel. He leans into frame over the mess and looks at the lens, completely deadpan. Top-down, then a quick tilt up. Bright soft morning daylight from the window over the sink, handheld, shot on iPhone, natural skin texture, unpolished home footage. He says: \"This was our counter. Every single day.\"",
      "dialogue": "This was our counter. Every single day.",
      "onScreenText": "Before: the bottle swamp",
      "shots": [
        {
          "t": "0.0–1.5",
          "framing": "Top-down WS",
          "action": "Bottles cover the worktop"
        },
        {
          "t": "1.5–3.0",
          "framing": "MCU",
          "action": "Tilt up to deadpan face"
        }
      ],
      "audio": "Dripping tap, no music",
      "references": [
        "creator",
        "setting"
      ],
      "variants": {
        "seedance": "The bottle swamp. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.\nReferences: @Image1 = creator reference; @Image2 = setting reference. Keep the person, wardrobe and room identical to the references.\n0–2s: Top-down WS. Bottles cover the worktop.\n2–3s: MCU. Tilt up to deadpan face.\nVertical 9:16 top-down handheld shot that tilts up to his face. A 40-year-old Indian man with short black hair, a short greying beard, a maroon henley with sleeves pushed up and a tea towel over one shoulder, in a compact galley kitchen in the morning with white subway tiles and a wooden worktop. The whole wooden worktop is covered edge to edge with baby bottles, teats and lids drying on a soggy tea towel. He leans into frame over the mess and looks at the lens, completely deadpan. Top-down, then a quick tilt up. Bright soft morning daylight from the window over the sink, handheld, shot on iPhone, natural skin texture, unpolished home footage.\nDialogue (Dad of a newborn in a small flat, 40): \"This was our counter. Every single day.\"\nNo subtitles. No on-screen text. No logos. Natural voice, no background music.",
        "kling": "Subject: Man, 40, Indian, short black hair, short greying beard, maroon henley with sleeves pushed up, tea towel over one shoulder.\nSetting: Compact galley kitchen in the morning, window over the sink, white subway tiles, wooden worktop, kettle and toaster.\nVertical 9:16 top-down handheld shot that tilts up to his face. A 40-year-old Indian man with short black hair, a short greying beard, a maroon henley with sleeves pushed up and a tea towel over one shoulder, in a compact galley kitchen in the morning with white subway tiles and a wooden worktop. The whole wooden worktop is covered edge to edge with baby bottles, teats and lids drying on a soggy tea towel. He leans into frame over the mess and looks at the lens, completely deadpan. Top-down, then a quick tilt up. Bright soft morning daylight from the window over the sink, handheld, shot on iPhone, natural skin texture, unpolished home footage.\n[Creator: Dad of a newborn in a small flat, 40, natural and conversational]: \"This was our counter. Every single day.\"",
        "gemini": "Vertical 9:16 top-down handheld shot that tilts up to his face. A 40-year-old Indian man with short black hair, a short greying beard, a maroon henley with sleeves pushed up and a tea towel over one shoulder, in a compact galley kitchen in the morning with white subway tiles and a wooden worktop. The whole wooden worktop is covered edge to edge with baby bottles, teats and lids drying on a soggy tea towel. He leans into frame over the mess and looks at the lens, completely deadpan. Top-down, then a quick tilt up. Bright soft morning daylight from the window over the sink, handheld, shot on iPhone, natural skin texture, unpolished home footage. He says: \"This was our counter. Every single day.\" No captions or on-screen text."
      },
      "settings": {
        "seedance": {
          "duration": "4 s",
          "aspect_ratio": "9:16",
          "resolution": "1080p (720p where the API caps it)",
          "generate_audio": "true",
          "references": "@Image1: creator, @Image2: setting",
          "first_frame": "creator reference"
        },
        "kling": {
          "duration": "5 s (trim to 3 s)",
          "aspect_ratio": "9:16",
          "mode": "Pro / 1080p",
          "cfg_scale": "0.5",
          "negative_prompt": "subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting",
          "elements": "creator, setting",
          "native_audio": "on (voice reference optional)"
        },
        "gemini": {
          "duration": "3 s",
          "aspect_ratio": "9:16",
          "resolution": "720p · 24 fps",
          "audio": "always on — normalise to −14 LUFS in the edit",
          "image_urls": "creator, setting (guides look, doesn't lock frame 1)"
        }
      }
    },
    {
      "stage": "demo",
      "start": 3,
      "end": 8,
      "title": "The swipe",
      "prompt": "Vertical 9:16 handheld match-cut transition. The same 40-year-old Indian man with a greying beard, a maroon henley and a tea towel on his shoulder, in the same small galley kitchen. He swipes his open hand across the lens; on the other side of the swipe the same worktop is clear and a compact white vertical drying rack with fold-down grey pegs and a clear drip tray stands in the corner with bottles upside down on its pegs. He snaps one peg down and hangs a lid on it. Hand-wipe transition, then a slow push-in on the rack. Bright soft morning daylight from the window over the sink, handheld, shot on iPhone, natural skin texture, unpolished home footage. He says: \"Now it's this. One corner.\"",
      "dialogue": "Now it's this. One corner.",
      "onScreenText": "After: one corner",
      "shots": [
        {
          "t": "3.0–5.5",
          "framing": "Transition",
          "action": "Hand wipe across lens reveals the clear counter"
        },
        {
          "t": "5.5–8.0",
          "framing": "CU",
          "action": "Peg snaps down, lid hung"
        }
      ],
      "audio": "Whoosh on the swipe, upbeat light percussion starts",
      "references": [
        "creator",
        "product",
        "setting"
      ],
      "variants": {
        "seedance": "The swipe. Vertical 9:16 UGC clip, 5 seconds, one continuous handheld take unless timecodes say cut.\nReferences: @Image1 = creator reference; @Image2 = product reference; @Image3 = setting reference. Keep the person, wardrobe and room identical to the references.\n0–3s: Transition. Hand wipe across lens reveals the clear counter.\n3–5s: CU. Peg snaps down, lid hung.\nVertical 9:16 handheld match-cut transition. The same 40-year-old Indian man with a greying beard, a maroon henley and a tea towel on his shoulder, in the same small galley kitchen. He swipes his open hand across the lens; on the other side of the swipe the same worktop is clear and a compact white vertical drying rack with fold-down grey pegs and a clear drip tray stands in the corner with bottles upside down on its pegs. He snaps one peg down and hangs a lid on it. Hand-wipe transition, then a slow push-in on the rack. Bright soft morning daylight from the window over the sink, handheld, shot on iPhone, natural skin texture, unpolished home footage.\nDialogue (Dad of a newborn in a small flat, 40): \"Now it's this. One corner.\"\nNo subtitles. No on-screen text. No logos. Natural voice, no background music.",
        "kling": "Subject: Man, 40, Indian, short black hair, short greying beard, maroon henley with sleeves pushed up, tea towel over one shoulder.\nSetting: Compact galley kitchen in the morning, window over the sink, white subway tiles, wooden worktop, kettle and toaster.\nVertical 9:16 handheld match-cut transition. The same 40-year-old Indian man with a greying beard, a maroon henley and a tea towel on his shoulder, in the same small galley kitchen. He swipes his open hand across the lens; on the other side of the swipe the same worktop is clear and a compact white vertical drying rack with fold-down grey pegs and a clear drip tray stands in the corner with bottles upside down on its pegs. He snaps one peg down and hangs a lid on it. Hand-wipe transition, then a slow push-in on the rack. Bright soft morning daylight from the window over the sink, handheld, shot on iPhone, natural skin texture, unpolished home footage.\n[Creator: Dad of a newborn in a small flat, 40, natural and conversational]: \"Now it's this. One corner.\"",
        "gemini": "Vertical 9:16 handheld match-cut transition. The same 40-year-old Indian man with a greying beard, a maroon henley and a tea towel on his shoulder, in the same small galley kitchen. He swipes his open hand across the lens; on the other side of the swipe the same worktop is clear and a compact white vertical drying rack with fold-down grey pegs and a clear drip tray stands in the corner with bottles upside down on its pegs. He snaps one peg down and hangs a lid on it. Hand-wipe transition, then a slow push-in on the rack. Bright soft morning daylight from the window over the sink, handheld, shot on iPhone, natural skin texture, unpolished home footage. He says: \"Now it's this. One corner.\" No captions or on-screen text."
      },
      "settings": {
        "seedance": {
          "duration": "5 s",
          "aspect_ratio": "9:16",
          "resolution": "1080p (720p where the API caps it)",
          "generate_audio": "true",
          "references": "@Image1: creator, @Image2: product, @Image3: setting",
          "first_frame": "—"
        },
        "kling": {
          "duration": "5 s",
          "aspect_ratio": "9:16",
          "mode": "Pro / 1080p",
          "cfg_scale": "0.5",
          "negative_prompt": "subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting",
          "elements": "creator, product, setting",
          "native_audio": "on (voice reference optional)"
        },
        "gemini": {
          "duration": "5 s",
          "aspect_ratio": "9:16",
          "resolution": "720p · 24 fps",
          "audio": "always on — normalise to −14 LUFS in the edit",
          "image_urls": "creator, product, setting (guides look, doesn't lock frame 1)"
        }
      }
    },
    {
      "stage": "proof",
      "start": 8,
      "end": 12,
      "title": "Toast again",
      "prompt": "Vertical 9:16 handheld wide shot. The same 40-year-old Indian man with short black hair, a short greying beard, a maroon henley with sleeves pushed up and a tea towel over one shoulder, in a compact galley kitchen in the morning with white subway tiles and a wooden worktop. The camera pulls back to show the clear worktop with a compact white vertical drying rack with fold-down grey pegs and a clear drip tray in the corner; he slides a chopping board and a mug of tea into the free space and gestures at it with both hands, mock-proud. Smooth pull-back. Bright soft morning daylight from the window over the sink, handheld, shot on iPhone, natural skin texture, unpolished home footage. He says: \"I can make toast again.\"",
      "dialogue": "I can make toast again.",
      "onScreenText": "we got our counter back",
      "shots": [
        {
          "t": "8.0–12.0",
          "framing": "WS",
          "action": "Clear counter, board and mug go down, proud gesture"
        }
      ],
      "audio": "Percussion continues, toaster pop SFX",
      "references": [
        "creator",
        "product",
        "setting"
      ],
      "variants": {
        "seedance": "Toast again. Vertical 9:16 UGC clip, 4 seconds, one continuous handheld take unless timecodes say cut.\nReferences: @Image1 = creator reference; @Image2 = product reference; @Image3 = setting reference. Keep the person, wardrobe and room identical to the references.\n0–4s: WS. Clear counter, board and mug go down, proud gesture.\nVertical 9:16 handheld wide shot. The same 40-year-old Indian man with short black hair, a short greying beard, a maroon henley with sleeves pushed up and a tea towel over one shoulder, in a compact galley kitchen in the morning with white subway tiles and a wooden worktop. The camera pulls back to show the clear worktop with a compact white vertical drying rack with fold-down grey pegs and a clear drip tray in the corner; he slides a chopping board and a mug of tea into the free space and gestures at it with both hands, mock-proud. Smooth pull-back. Bright soft morning daylight from the window over the sink, handheld, shot on iPhone, natural skin texture, unpolished home footage.\nDialogue (Dad of a newborn in a small flat, 40): \"I can make toast again.\"\nNo subtitles. No on-screen text. No logos. Natural voice, no background music.",
        "kling": "Subject: Man, 40, Indian, short black hair, short greying beard, maroon henley with sleeves pushed up, tea towel over one shoulder.\nSetting: Compact galley kitchen in the morning, window over the sink, white subway tiles, wooden worktop, kettle and toaster.\nVertical 9:16 handheld wide shot. The same 40-year-old Indian man with short black hair, a short greying beard, a maroon henley with sleeves pushed up and a tea towel over one shoulder, in a compact galley kitchen in the morning with white subway tiles and a wooden worktop. The camera pulls back to show the clear worktop with a compact white vertical drying rack with fold-down grey pegs and a clear drip tray in the corner; he slides a chopping board and a mug of tea into the free space and gestures at it with both hands, mock-proud. Smooth pull-back. Bright soft morning daylight from the window over the sink, handheld, shot on iPhone, natural skin texture, unpolished home footage.\n[Creator: Dad of a newborn in a small flat, 40, natural and conversational]: \"I can make toast again.\"",
        "gemini": "Vertical 9:16 handheld wide shot. The same 40-year-old Indian man with short black hair, a short greying beard, a maroon henley with sleeves pushed up and a tea towel over one shoulder, in a compact galley kitchen in the morning with white subway tiles and a wooden worktop. The camera pulls back to show the clear worktop with a compact white vertical drying rack with fold-down grey pegs and a clear drip tray in the corner; he slides a chopping board and a mug of tea into the free space and gestures at it with both hands, mock-proud. Smooth pull-back. Bright soft morning daylight from the window over the sink, handheld, shot on iPhone, natural skin texture, unpolished home footage. He says: \"I can make toast again.\" No captions or on-screen text. (Generates 5 s — trim to 4 s in the edit.)"
      },
      "settings": {
        "seedance": {
          "duration": "4 s",
          "aspect_ratio": "9:16",
          "resolution": "1080p (720p where the API caps it)",
          "generate_audio": "true",
          "references": "@Image1: creator, @Image2: product, @Image3: setting",
          "first_frame": "—"
        },
        "kling": {
          "duration": "5 s (trim to 4 s)",
          "aspect_ratio": "9:16",
          "mode": "Pro / 1080p",
          "cfg_scale": "0.5",
          "negative_prompt": "subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting",
          "elements": "creator, product, setting",
          "native_audio": "on (voice reference optional)"
        },
        "gemini": {
          "duration": "5 s (trim to 4 s)",
          "aspect_ratio": "9:16",
          "resolution": "720p · 24 fps",
          "audio": "always on — normalise to −14 LUFS in the edit",
          "image_urls": "creator, product, setting (guides look, doesn't lock frame 1)"
        }
      }
    },
    {
      "stage": "cta",
      "start": 12,
      "end": 15,
      "title": "Tap and tag",
      "prompt": "Vertical 9:16 handheld close-up. The same 40-year-old Indian man with short black hair, a short greying beard, a maroon henley with sleeves pushed up and a tea towel over one shoulder, in a compact galley kitchen in the morning with white subway tiles and a wooden worktop. With one finger he taps twice on top of a compact white vertical drying rack with fold-down grey pegs and a clear drip tray, then looks up at the lens and smiles. Steady close-up, slight tilt up to his face. Bright soft morning daylight from the window over the sink, handheld, shot on iPhone, natural skin texture, unpolished home footage. He says: \"{{PRODUCT_NAME}}. Link's below.\"",
      "dialogue": "{{PRODUCT_NAME}}. Link's below.",
      "onScreenText": "{{PRODUCT_NAME}} · {{OFFER}}",
      "shots": [
        {
          "t": "12.0–15.0",
          "framing": "CU",
          "action": "Taps rack, smiles; end card on the last second"
        }
      ],
      "audio": "Percussion button ending",
      "references": [
        "creator",
        "product",
        "endcard"
      ],
      "variants": {
        "seedance": "Tap and tag. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.\nReferences: @Image1 = creator reference; @Image2 = product reference. Keep the person, wardrobe and room identical to the references.\n0–3s: CU. Taps rack, smiles; end card on the last second.\nVertical 9:16 handheld close-up. The same 40-year-old Indian man with short black hair, a short greying beard, a maroon henley with sleeves pushed up and a tea towel over one shoulder, in a compact galley kitchen in the morning with white subway tiles and a wooden worktop. With one finger he taps twice on top of a compact white vertical drying rack with fold-down grey pegs and a clear drip tray, then looks up at the lens and smiles. Steady close-up, slight tilt up to his face. Bright soft morning daylight from the window over the sink, handheld, shot on iPhone, natural skin texture, unpolished home footage.\nDialogue (Dad of a newborn in a small flat, 40): \"{{PRODUCT_NAME}}. Link's below.\"\nNo subtitles. No on-screen text. No logos. Natural voice, no background music.",
        "kling": "Subject: Man, 40, Indian, short black hair, short greying beard, maroon henley with sleeves pushed up, tea towel over one shoulder.\nSetting: Compact galley kitchen in the morning, window over the sink, white subway tiles, wooden worktop, kettle and toaster.\nVertical 9:16 handheld close-up. The same 40-year-old Indian man with short black hair, a short greying beard, a maroon henley with sleeves pushed up and a tea towel over one shoulder, in a compact galley kitchen in the morning with white subway tiles and a wooden worktop. With one finger he taps twice on top of a compact white vertical drying rack with fold-down grey pegs and a clear drip tray, then looks up at the lens and smiles. Steady close-up, slight tilt up to his face. Bright soft morning daylight from the window over the sink, handheld, shot on iPhone, natural skin texture, unpolished home footage.\n[Creator: Dad of a newborn in a small flat, 40, natural and conversational]: \"{{PRODUCT_NAME}}. Link's below.\"",
        "gemini": "Vertical 9:16 handheld close-up. The same 40-year-old Indian man with short black hair, a short greying beard, a maroon henley with sleeves pushed up and a tea towel over one shoulder, in a compact galley kitchen in the morning with white subway tiles and a wooden worktop. With one finger he taps twice on top of a compact white vertical drying rack with fold-down grey pegs and a clear drip tray, then looks up at the lens and smiles. Steady close-up, slight tilt up to his face. Bright soft morning daylight from the window over the sink, handheld, shot on iPhone, natural skin texture, unpolished home footage. He says: \"{{PRODUCT_NAME}}. Link's below.\" No captions or on-screen text."
      },
      "settings": {
        "seedance": {
          "duration": "4 s",
          "aspect_ratio": "9:16",
          "resolution": "1080p (720p where the API caps it)",
          "generate_audio": "true",
          "references": "@Image1: creator, @Image2: product",
          "first_frame": "—"
        },
        "kling": {
          "duration": "5 s (trim to 3 s)",
          "aspect_ratio": "9:16",
          "mode": "Pro / 1080p",
          "cfg_scale": "0.5",
          "negative_prompt": "subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting",
          "elements": "creator, product",
          "native_audio": "on (voice reference optional)"
        },
        "gemini": {
          "duration": "3 s",
          "aspect_ratio": "9:16",
          "resolution": "720p · 24 fps",
          "audio": "always on — normalise to −14 LUFS in the edit",
          "image_urls": "creator, product (guides look, doesn't lock frame 1)"
        }
      }
    }
  ],
  "hookVariants": [
    "Bottle season ate my kitchen.",
    "If your counter looks like this, I'm sorry. Watch.",
    "Every new parent's kitchen, before and after."
  ],
  "referenceImages": [
    {
      "id": "creator",
      "what": "Front-facing photo of the creator, shoulders up, in the exact wardrobe: Man, 40, Indian, short black hair, short greying beard, maroon henley with sleeves pushed up, tea towel over one shoulder. Neutral expression, even soft light.",
      "how": "Generate once with your image model (or shoot your real creator) and attach as the character/subject reference on every beat; use it as the first frame of the hook so the face and outfit lock in."
    },
    {
      "id": "product",
      "what": "The rack alone on a white background and loaded with six bottles and lids, front and side angles",
      "how": "Photograph your real product on a plain surface in daylight, front and three-quarter angle. Attach as the product/object reference on every beat it appears in. Models garble logos and small print, so keep labels turned slightly away and patch the logo in edit if needed."
    },
    {
      "id": "setting",
      "what": "The empty location with no people: Compact galley kitchen in the morning, window over the sink, white subway tiles, wooden worktop, kettle and toaster.",
      "how": "Attach as a scene/background reference on every beat so all four clips share one room, one light direction and one time of day."
    },
    {
      "id": "endcard",
      "what": "Drypod logo, a clean product cut-out and the offer line on a plain background in your brand colour.",
      "how": "Overlay in your editor for the final 1–1.5 s; never ask the video model to render logos, prices or URLs."
    }
  ],
  "whyItWorks": "Before/after is strongest when the before is instantly recognisable, and a counter drowning in bottles is a shared new-parent image. The hand-wipe gives a satisfying one-cut reveal, and 'I can make toast again' turns tidiness into a feeling.",
  "tips": [
    "Shoot the before and after from the exact same top-down spot; mark the position with tape.",
    "Keep this one at 15 s; the reveal is the whole ad and it loops well.",
    "Test a version with the before clip held for a full second longer; mess sells the fix."
  ],
  "captionStyle": "Big bold black sans on white label boxes, top of frame, 'Before' and 'After' as the only words on the first two beats"
}