{ "slug": "pov-youre-the-friend-whos-always-cold-at-dinner", "edition": "dtc", "angle": "pov", "vertical": "apparel", "title": "POV: you're the friend who's always cold at dinner", "summary": "At an outdoor dinner a shivering creator pulls a palm-sized pouch from her clutch that unfolds into a long knit wrap, and becomes the person everyone asks about it.", "example": { "brand": "Emberly", "product": "A soft knit travel wrap that folds into its own palm-sized pouch", "audience": "Women 20–35 who are always cold in restaurants, offices and planes" }, "creator": { "archetype": "Always-cold friend, mid 20s", "look": "24-year-old Lebanese-American woman with long dark wavy hair, olive skin and a gold nose stud, wearing a deep-green satin slip dress with thin straps and layered gold necklaces", "setting": "An outdoor restaurant patio at dusk, string lights overhead, a small round table with wine glasses and shared plates, friends' arms and laughter at the edge of frame" }, "primaryModel": "gemini", "duration": 15, "variables": [ { "key": "PRODUCT_NAME", "example": "Emberly Pocket Wrap", "note": "Your product's name" }, { "key": "PRICE", "example": "$58", "note": "Price" } ], "beats": [ { "stage": "hook", "start": 0, "end": 3, "title": "Shivering at the table", "prompt": "Vertical 9:16 handheld selfie video from across the table in a restaurant patio at dusk, string lights, small table with wine glasses and shared plates, friends at frame edge. A 24-year-old Lebanese-American woman, long dark wavy hair, gold nose stud, deep-green satin slip dress, layered gold necklaces, hugs her bare arms tight and shivers dramatically while a friend's hand slides a paper napkin toward her as a joke. She stares into the lens, deadpan. Slight handheld shake, warm string-light glow and blue dusk, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16 night-out video. She says: \"Every. Single. Dinner.\"", "dialogue": "Every. Single. Dinner.", "onScreenText": "POV: you're always the cold friend", "shots": [ { "t": "0.0–3.0", "framing": "MCU", "action": "Hugs arms, shivers; friend slides napkin" } ], "audio": "Restaurant chatter, cutlery clinks, no music", "references": [ "creator", "setting" ], "variants": { "seedance": "Shivering at the table. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.\nReferences: @Image1 = creator reference; @Image2 = setting reference. Keep the person, wardrobe and room identical to the references.\n0–3s: MCU. Hugs arms, shivers; friend slides napkin.\nVertical 9:16 handheld selfie video from across the table in a restaurant patio at dusk, string lights, small table with wine glasses and shared plates, friends at frame edge. A 24-year-old Lebanese-American woman, long dark wavy hair, gold nose stud, deep-green satin slip dress, layered gold necklaces, hugs her bare arms tight and shivers dramatically while a friend's hand slides a paper napkin toward her as a joke. She stares into the lens, deadpan. Slight handheld shake, warm string-light glow and blue dusk, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16 night-out video.\nDialogue (Always-cold friend, mid 20s): \"Every. Single. Dinner.\"\nNo subtitles. No on-screen text. No logos. Natural voice, no background music.", "kling": "Subject: 24-year-old Lebanese-American woman with long dark wavy hair, olive skin and a gold nose stud, wearing a deep-green satin slip dress with thin straps and layered gold necklaces.\nSetting: An outdoor restaurant patio at dusk, string lights overhead, a small round table with wine glasses and shared plates, friends' arms and laughter at the edge of frame.\nVertical 9:16 handheld selfie video from across the table in a restaurant patio at dusk, string lights, small table with wine glasses and shared plates, friends at frame edge. A 24-year-old Lebanese-American woman, long dark wavy hair, gold nose stud, deep-green satin slip dress, layered gold necklaces, hugs her bare arms tight and shivers dramatically while a friend's hand slides a paper napkin toward her as a joke. She stares into the lens, deadpan. Slight handheld shake, warm string-light glow and blue dusk, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16 night-out video.\n[Creator: Always-cold friend, mid 20s, natural and conversational]: \"Every. Single. Dinner.\"", "gemini": "Vertical 9:16 handheld selfie video from across the table in a restaurant patio at dusk, string lights, small table with wine glasses and shared plates, friends at frame edge. A 24-year-old Lebanese-American woman, long dark wavy hair, gold nose stud, deep-green satin slip dress, layered gold necklaces, hugs her bare arms tight and shivers dramatically while a friend's hand slides a paper napkin toward her as a joke. She stares into the lens, deadpan. Slight handheld shake, warm string-light glow and blue dusk, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16 night-out video. She says: \"Every. Single. Dinner.\" No captions or on-screen text." }, "settings": { "seedance": { "duration": "4 s", "aspect_ratio": "9:16", "resolution": "1080p (720p where the API caps it)", "generate_audio": "true", "references": "@Image1: creator, @Image2: setting", "first_frame": "creator reference" }, "kling": { "duration": "5 s (trim to 3 s)", "aspect_ratio": "9:16", "mode": "Pro / 1080p", "cfg_scale": "0.5", "negative_prompt": "subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting", "elements": "creator, setting", "native_audio": "on (voice reference optional)" }, "gemini": { "duration": "3 s", "aspect_ratio": "9:16", "resolution": "720p · 24 fps", "audio": "always on — normalise to −14 LUFS in the edit", "image_urls": "creator, setting (guides look, doesn't lock frame 1)" } } }, { "stage": "demo", "start": 3, "end": 8, "title": "Palm pouch to full wrap", "prompt": "Vertical 9:16 close-up handheld shot in a restaurant patio at dusk, string lights, small table with wine glasses and shared plates, friends at frame edge. The same 24-year-old Lebanese-American woman, long dark wavy hair, gold nose stud, deep-green satin slip dress, layered gold necklaces, pulls a palm-sized camel knit pouch from her small clutch, unzips it and shakes out a long, soft camel knit wrap, then drapes it twice around her shoulders and tucks her chin into it with relief. Camera follows her hands, warm string lights, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16. She says: \"So now this lives in my bag. Folds tiny, unfolds huge.\"", "dialogue": "So now this lives in my bag. Folds tiny, unfolds huge.", "onScreenText": "Fits in a clutch. Unfolds to this.", "shots": [ { "t": "3.0–5.5", "framing": "Insert, hands", "action": "Pouch from clutch, wrap shakes out" }, { "t": "5.5–8.0", "framing": "MCU", "action": "Drapes wrap twice, snuggles in" } ], "audio": "Soft pop beat starts as the wrap unfolds", "references": [ "creator", "product", "setting" ], "variants": { "seedance": "Palm pouch to full wrap. Vertical 9:16 UGC clip, 5 seconds, one continuous handheld take unless timecodes say cut.\nReferences: @Image1 = creator reference; @Image2 = product reference; @Image3 = setting reference. Keep the person, wardrobe and room identical to the references.\n0–3s: Insert, hands. Pouch from clutch, wrap shakes out.\n3–5s: MCU. Drapes wrap twice, snuggles in.\nVertical 9:16 close-up handheld shot in a restaurant patio at dusk, string lights, small table with wine glasses and shared plates, friends at frame edge. The same 24-year-old Lebanese-American woman, long dark wavy hair, gold nose stud, deep-green satin slip dress, layered gold necklaces, pulls a palm-sized camel knit pouch from her small clutch, unzips it and shakes out a long, soft camel knit wrap, then drapes it twice around her shoulders and tucks her chin into it with relief. Camera follows her hands, warm string lights, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.\nDialogue (Always-cold friend, mid 20s): \"So now this lives in my bag. Folds tiny, unfolds huge.\"\nNo subtitles. No on-screen text. No logos. Natural voice, no background music.", "kling": "Subject: 24-year-old Lebanese-American woman with long dark wavy hair, olive skin and a gold nose stud, wearing a deep-green satin slip dress with thin straps and layered gold necklaces.\nSetting: An outdoor restaurant patio at dusk, string lights overhead, a small round table with wine glasses and shared plates, friends' arms and laughter at the edge of frame.\nVertical 9:16 close-up handheld shot in a restaurant patio at dusk, string lights, small table with wine glasses and shared plates, friends at frame edge. The same 24-year-old Lebanese-American woman, long dark wavy hair, gold nose stud, deep-green satin slip dress, layered gold necklaces, pulls a palm-sized camel knit pouch from her small clutch, unzips it and shakes out a long, soft camel knit wrap, then drapes it twice around her shoulders and tucks her chin into it with relief. Camera follows her hands, warm string lights, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.\n[Creator: Always-cold friend, mid 20s, natural and conversational]: \"So now this lives in my bag. Folds tiny, unfolds huge.\"", "gemini": "Vertical 9:16 close-up handheld shot in a restaurant patio at dusk, string lights, small table with wine glasses and shared plates, friends at frame edge. The same 24-year-old Lebanese-American woman, long dark wavy hair, gold nose stud, deep-green satin slip dress, layered gold necklaces, pulls a palm-sized camel knit pouch from her small clutch, unzips it and shakes out a long, soft camel knit wrap, then drapes it twice around her shoulders and tucks her chin into it with relief. Camera follows her hands, warm string lights, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16. She says: \"So now this lives in my bag. Folds tiny, unfolds huge.\" No captions or on-screen text." }, "settings": { "seedance": { "duration": "5 s", "aspect_ratio": "9:16", "resolution": "1080p (720p where the API caps it)", "generate_audio": "true", "references": "@Image1: creator, @Image2: product, @Image3: setting", "first_frame": "—" }, "kling": { "duration": "5 s", "aspect_ratio": "9:16", "mode": "Pro / 1080p", "cfg_scale": "0.5", "negative_prompt": "subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting", "elements": "creator, product, setting", "native_audio": "on (voice reference optional)" }, "gemini": { "duration": "5 s", "aspect_ratio": "9:16", "resolution": "720p · 24 fps", "audio": "always on — normalise to −14 LUFS in the edit", "image_urls": "creator, product, setting (guides look, doesn't lock frame 1)" } } }, { "stage": "proof", "start": 8, "end": 12, "title": "Third person to ask", "prompt": "Vertical 9:16 medium close-up handheld in a restaurant patio at dusk, string lights, small table with wine glasses and shared plates, friends at frame edge. The same 24-year-old Lebanese-American woman, long dark wavy hair, gold nose stud, deep-green satin slip dress, layered gold necklaces, wrapped in the soft camel knit wrap, watches as a friend's hand reaches in to rub the fabric between two fingers. She rolls her eyes at the lens in mock exasperation, smiling. Slight handheld movement, warm string-light glow, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16. She says: \"Third person tonight to ask.\"", "dialogue": "Third person tonight to ask.", "onScreenText": "3rd person tonight to ask 🙄", "shots": [ { "t": "8.0–12.0", "framing": "MCU", "action": "Friend's hand feels the wrap, she rolls eyes" } ], "audio": "Beat continues, friends laugh off-camera", "references": [ "creator", "product" ], "variants": { "seedance": "Third person to ask. Vertical 9:16 UGC clip, 4 seconds, one continuous handheld take unless timecodes say cut.\nReferences: @Image1 = creator reference; @Image2 = product reference. Keep the person, wardrobe and room identical to the references.\n0–4s: MCU. Friend's hand feels the wrap, she rolls eyes.\nVertical 9:16 medium close-up handheld in a restaurant patio at dusk, string lights, small table with wine glasses and shared plates, friends at frame edge. The same 24-year-old Lebanese-American woman, long dark wavy hair, gold nose stud, deep-green satin slip dress, layered gold necklaces, wrapped in the soft camel knit wrap, watches as a friend's hand reaches in to rub the fabric between two fingers. She rolls her eyes at the lens in mock exasperation, smiling. Slight handheld movement, warm string-light glow, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.\nDialogue (Always-cold friend, mid 20s): \"Third person tonight to ask.\"\nNo subtitles. No on-screen text. No logos. Natural voice, no background music.", "kling": "Subject: 24-year-old Lebanese-American woman with long dark wavy hair, olive skin and a gold nose stud, wearing a deep-green satin slip dress with thin straps and layered gold necklaces.\nSetting: An outdoor restaurant patio at dusk, string lights overhead, a small round table with wine glasses and shared plates, friends' arms and laughter at the edge of frame.\nVertical 9:16 medium close-up handheld in a restaurant patio at dusk, string lights, small table with wine glasses and shared plates, friends at frame edge. The same 24-year-old Lebanese-American woman, long dark wavy hair, gold nose stud, deep-green satin slip dress, layered gold necklaces, wrapped in the soft camel knit wrap, watches as a friend's hand reaches in to rub the fabric between two fingers. She rolls her eyes at the lens in mock exasperation, smiling. Slight handheld movement, warm string-light glow, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.\n[Creator: Always-cold friend, mid 20s, natural and conversational]: \"Third person tonight to ask.\"", "gemini": "Vertical 9:16 medium close-up handheld in a restaurant patio at dusk, string lights, small table with wine glasses and shared plates, friends at frame edge. The same 24-year-old Lebanese-American woman, long dark wavy hair, gold nose stud, deep-green satin slip dress, layered gold necklaces, wrapped in the soft camel knit wrap, watches as a friend's hand reaches in to rub the fabric between two fingers. She rolls her eyes at the lens in mock exasperation, smiling. Slight handheld movement, warm string-light glow, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16. She says: \"Third person tonight to ask.\" No captions or on-screen text. (Generates 5 s — trim to 4 s in the edit.)" }, "settings": { "seedance": { "duration": "4 s", "aspect_ratio": "9:16", "resolution": "1080p (720p where the API caps it)", "generate_audio": "true", "references": "@Image1: creator, @Image2: product", "first_frame": "—" }, "kling": { "duration": "5 s (trim to 4 s)", "aspect_ratio": "9:16", "mode": "Pro / 1080p", "cfg_scale": "0.5", "negative_prompt": "subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting", "elements": "creator, product", "native_audio": "on (voice reference optional)" }, "gemini": { "duration": "5 s (trim to 4 s)", "aspect_ratio": "9:16", "resolution": "720p · 24 fps", "audio": "always on — normalise to −14 LUFS in the edit", "image_urls": "creator, product (guides look, doesn't lock frame 1)" } } }, { "stage": "cta", "start": 12, "end": 15, "title": "Link's below", "prompt": "Vertical 9:16 handheld selfie close-up in a restaurant patio at dusk, string lights, small table with wine glasses and shared plates, friends at frame edge. The same 24-year-old Lebanese-American woman, long dark wavy hair, gold nose stud, deep-green satin slip dress, layered gold necklaces, snug in the camel knit wrap, raises her wine glass slightly toward the lens with a satisfied smile, the string lights twinkling behind her. Gentle handheld drift, warm glow, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16, relaxed night-out feel. She says: \"{{PRODUCT_NAME}}. Link's below.\"", "dialogue": "{{PRODUCT_NAME}}. Link's below.", "onScreenText": "{{PRODUCT_NAME}} · {{PRICE}}", "shots": [ { "t": "12.0–15.0", "framing": "CU", "action": "Raises glass, smiles; end card overlays" } ], "audio": "Beat resolves", "references": [ "creator", "product", "endcard" ], "variants": { "seedance": "Link's below. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.\nReferences: @Image1 = creator reference; @Image2 = product reference. Keep the person, wardrobe and room identical to the references.\n0–3s: CU. Raises glass, smiles; end card overlays.\nVertical 9:16 handheld selfie close-up in a restaurant patio at dusk, string lights, small table with wine glasses and shared plates, friends at frame edge. The same 24-year-old Lebanese-American woman, long dark wavy hair, gold nose stud, deep-green satin slip dress, layered gold necklaces, snug in the camel knit wrap, raises her wine glass slightly toward the lens with a satisfied smile, the string lights twinkling behind her. Gentle handheld drift, warm glow, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16, relaxed night-out feel.\nDialogue (Always-cold friend, mid 20s): \"{{PRODUCT_NAME}}. Link's below.\"\nNo subtitles. No on-screen text. No logos. Natural voice, no background music.", "kling": "Subject: 24-year-old Lebanese-American woman with long dark wavy hair, olive skin and a gold nose stud, wearing a deep-green satin slip dress with thin straps and layered gold necklaces.\nSetting: An outdoor restaurant patio at dusk, string lights overhead, a small round table with wine glasses and shared plates, friends' arms and laughter at the edge of frame.\nVertical 9:16 handheld selfie close-up in a restaurant patio at dusk, string lights, small table with wine glasses and shared plates, friends at frame edge. The same 24-year-old Lebanese-American woman, long dark wavy hair, gold nose stud, deep-green satin slip dress, layered gold necklaces, snug in the camel knit wrap, raises her wine glass slightly toward the lens with a satisfied smile, the string lights twinkling behind her. Gentle handheld drift, warm glow, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16, relaxed night-out feel.\n[Creator: Always-cold friend, mid 20s, natural and conversational]: \"{{PRODUCT_NAME}}. Link's below.\"", "gemini": "Vertical 9:16 handheld selfie close-up in a restaurant patio at dusk, string lights, small table with wine glasses and shared plates, friends at frame edge. The same 24-year-old Lebanese-American woman, long dark wavy hair, gold nose stud, deep-green satin slip dress, layered gold necklaces, snug in the camel knit wrap, raises her wine glass slightly toward the lens with a satisfied smile, the string lights twinkling behind her. Gentle handheld drift, warm glow, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16, relaxed night-out feel. She says: \"{{PRODUCT_NAME}}. Link's below.\" No captions or on-screen text." }, "settings": { "seedance": { "duration": "4 s", "aspect_ratio": "9:16", "resolution": "1080p (720p where the API caps it)", "generate_audio": "true", "references": "@Image1: creator, @Image2: product", "first_frame": "—" }, "kling": { "duration": "5 s (trim to 3 s)", "aspect_ratio": "9:16", "mode": "Pro / 1080p", "cfg_scale": "0.5", "negative_prompt": "subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting", "elements": "creator, product", "native_audio": "on (voice reference optional)" }, "gemini": { "duration": "3 s", "aspect_ratio": "9:16", "resolution": "720p · 24 fps", "audio": "always on — normalise to −14 LUFS in the edit", "image_urls": "creator, product (guides look, doesn't lock frame 1)" } } } ], "hookVariants": [ "Restaurants with patios: I'm coming prepared now.", "Me at every dinner since 2015.", "If you bring a cardigan to summer dinners, this is for you." ], "referenceImages": [ { "id": "creator", "what": "Front-facing photo of the creator, shoulders up, neutral expression, even daylight: 24-year-old Lebanese-American woman with long dark wavy hair, olive skin and a gold nose stud, wearing a deep-green satin slip dress with thin straps and layered gold necklaces", "how": "Generate once with your image model (or shoot your real creator) and attach as the subject/character reference on every beat; use it as the first frame of the hook." }, { "id": "product", "what": "The camel knit wrap folded into its palm-sized pouch and fully unfolded, showing texture and length", "how": "Photograph the real product on a plain background in daylight (front, side and one close detail) and attach it as the product/object reference on every beat that shows it. Keep the product large in frame so the model holds its colour and shape." }, { "id": "setting", "what": "Outdoor restaurant patio at dusk with string lights, round table, wine glasses and shared plates", "how": "Attach as a scene/background reference on every beat so all four clips share one place and one light." }, { "id": "endcard", "what": "Product packshot, brand name and offer on a plain background in your brand colours", "how": "Overlay in the editor for the final 1–1.5 s; don't ask the video model to render logos, prices or small text." } ], "whyItWorks": "The always-cold friend is a universally recognised character, so the POV earns an instant 'that's me' or a tag. The pouch-to-wrap reveal is a satisfying visual transformation, and friends asking about it is social proof that happens inside the scene.", "tips": [ "Encourage tags: pin a comment 'tag your cold friend'.", "Swap the patio for an office or a plane to test placements.", "Keep the hook under 2 s of shivering; the punchline is the pouch." ], "captionStyle": "White lowercase sans, soft shadow, centre of frame, one short line at a time, emoji only on beat 3" }