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hookchain
AppsProblem → solutionB2B SaaS25s · 9:16Best on Seedance 2.5

37 "where's my order?" tickets before 9 am

A support lead scrolls a queue full of identical order-status tickets, shows the help desk drafting answers from live order data, and the team watches the queue shrink on the wall screen.

Example product
Deskhand — An AI help desk that drafts and sends answers to routine tickets using your order and account data
Audience
Support leads at e-commerce and subscription companies
Creator
Customer support lead, early 30s

Variables — swap these for your product

{{APP_NAME}} = Deskhand{{TICKET_COUNT}} = thirty-seven{{RESULT}} = about half the queue{{OFFER}} = Fourteen-day free trial

01 · hook

The same ticket, 37 times

0–3s

“{{TICKET_COUNT}} of these. Before nine.”

The same ticket, 37 times. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = app screen reference; @Image3 = setting reference. Keep the person, wardrobe and room identical to the references.
0–2s: ECU, monitor. Identical ticket subjects scroll.
2–3s: MCU. Rubs his eyes, looks to camera.
Vertical 9:16 multi-shot sequence. Shot 1: extreme close-up of a monitor as a ticket list scrolls, every subject line reading "where is my order". Shot 2: cut to a 31-year-old Black man with a low fade, a short boxed beard, a forest-green company quarter-zip, black-framed glasses and a headset around his neck at his desk in an open-plan support office in the morning, rows of desks with monitors, a big wall screen showing a ticket queue, cool overhead light and windows behind, leaning back in his chair, rubbing his eyes under his glasses, then looking at the lens. Fast hard cut, handheld, cool overhead light, natural skin texture, shot on iPhone, vertical 9:16 UGC.
Dialogue (Customer support lead, early 30s): "{{TICKET_COUNT}} of these. Before nine."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
duration
4 s
aspect ratio
9:16
resolution
1080p (720p where the API caps it)
generate audio
true
references
@Image1: creator, @Image2: screen, @Image3: setting
first frame
creator reference

Shot list

  1. 0.0–1.5sECU, monitor. Identical ticket subjects scroll
  2. 1.5–3.0sMCU. Rubs his eyes, looks to camera

On-screen text (overlay in edit)

37 'where's my order' tickets before 9am

Audio

Rapid notification dings, then a sigh

02 · demo

Drafted from the order

3–11s

3 shots, 3 model prompts, settings and captions in the full library.

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03 · proof

The wall screen drops

11–18s

3 shots, 3 model prompts, settings and captions in the full library.

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04 · cta

Coffee break, finally

18–25s

2 shots, 3 model prompts, settings and captions in the full library.

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Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the Apps & SaaS edition.

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

The hook uses the exact phrase support teams see all day, so the target audience self-selects in a second. The demo shows the mechanism (pulls order data, drafts, human checks), which addresses the fear of a rogue bot. Proof is a shared dashboard and a team reaction, the social currency of support floors.

Hook variants to A/B test

  • “Support leads: how many of these did you get today?”
  • “My team answers the same question 200 times a week.”
  • “This ticket is the reason my team burns out.”

Reference images

  • creator

    Waist-up photo of the creator in the green quarter-zip with headset round his neck, office light

  • setting

    Open-plan support office with rows of monitors and a wall-mounted queue screen

  • screen

    Your help desk's ticket list, ticket view with order panel and drafted reply, and a queue dashboard, as 9:16 crops

  • endcard

    Product logo, one-line value prop, offer and URL on a plain background

Creator look (paste into your image model)

Man, 31, Black, low fade, short boxed beard, forest-green company quarter-zip, black-framed glasses, headset around his neck. Open-plan support office, morning, rows of desks with monitors, wall screen showing the ticket queue, cool overhead light, windows behind.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

Unlock Apps edition — $19 $49