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hookchain
AppsBefore / afterStudy & education apps30s · 9:16Best on Seedance 2.5

Homework at 6 pm: last week vs. tonight

A mum cuts between last week's fractions meltdown at the kitchen table and tonight, when a homework helper walks her son through the steps without giving him the answer, and he ends up explaining it back to her.

Example product
Stepwise — A homework helper app that explains maths step by step without handing over the answer
Audience
Parents of 8–13-year-olds who dread homework time
Creator
Working mum helping with homework, mid-40s

Variables — swap these for your product

{{APP_NAME}} = Stepwise{{TOPIC}} = fractions{{OFFER}} = Try a week free

01 · hook

Last week

0–3s

“Last week. {{TOPIC}}. Both of us crying.”

Last week. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = setting reference. Keep the person, wardrobe and room identical to the references.
0–2s: CU insert. Crumpled worksheet, broken pencil.
2–3s: WS. Boy's head down from behind, she rubs her temples.
Vertical 9:16 multi-shot sequence, slightly desaturated. Shot 1: close-up of a crumpled maths worksheet and a broken pencil tip on a family kitchen table at 6 pm, school worksheets and pencils spread out, a pendant light on and blue dusk in the window. Shot 2: wide shot of a 44-year-old Indian woman with shoulder-length black hair with a few greys, reading glasses on a beaded chain, a mustard kurta top over jeans and thin gold bangles sitting beside a 10-year-old boy seen only from behind, his head down on the table, while she rubs her temples. Handheld, flat cool light, natural skin texture, shot on iPhone, vertical 9:16, a dull 'last week' grade.
Dialogue (Working mum helping with homework, mid-40s): "Last week. {{TOPIC}}. Both of us crying."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
duration
4 s
aspect ratio
9:16
resolution
1080p (720p where the API caps it)
generate audio
true
references
@Image1: creator, @Image2: setting
first frame
creator reference

Shot list

  1. 0.0–1.5sCU insert. Crumpled worksheet, broken pencil
  2. 1.5–3.0sWS. Boy's head down from behind, she rubs her temples

On-screen text (overlay in edit)

homework, last week 😩

Audio

Clock ticking, a frustrated sigh, no music

References

02 · demo

It asks, it doesn't tell

3–12s

3 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

He explains it back

12–22s

3 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Dinner on time

22–30s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

Two states of the same table at the same time of day make the contrast instant, and the grade change (cold to warm) does the work with sound off. 'It won't give him the answer, I checked' kills the main parent objection to homework apps. The proof is role reversal, which is what parents actually want: a kid who understands.

Hook variants to A/B test

  • “Fractions nearly ended our family. Here's what changed.”
  • “If homework ends in tears at your house, watch this.”
  • “I couldn't help with Year 5 maths. So I stopped trying.”

Reference images

  • creator

    Waist-up photo of the creator in the mustard kurta with glasses on a beaded chain, warm kitchen light

  • setting

    Kitchen table with worksheets and pencils, pendant light, dusk window

  • screen

    Your app's problem capture, a hint (not an answer) screen, and a step check, as 9:16 PNGs

  • endcard

    App icon, app name, offer line and store badges (or URL) on a plain background

Creator look (paste into your image model)

Woman, 44, Indian, shoulder-length black hair with a few greys, reading glasses on a beaded chain, mustard kurta top over jeans, thin gold bangles. Family kitchen table at 6 pm, worksheets and pencils spread out, pendant light on, blue dusk in the window.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

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