01 · hook
Plastic-free box
“This is the last moisturiser jar I'll ever buy.”
Subject: Man, 45, white, fair weathered skin, full salt-and-pepper beard, short brown hair greying at the temples, dark green chunky knit jumper, wedding band.
Setting: Home office desk at 2 pm, wooden desk with a laptop pushed aside, potted fern, window light from the left.
Vertical 9:16 close-up of hands on the desk, phone propped on books. A 45-year-old white man, weathered fair skin, full salt-and-pepper beard, greying brown hair, dark green chunky knit jumper, at a wooden home-office desk at 2 pm, laptop pushed aside, potted fern. His hands tear the paper tape off a small kraft box and lift out a heavy sand-coloured ceramic jar; he knocks on it twice with a knuckle so it clinks. The product: a matte sand-coloured ceramic jar with a cork lid and a paper-wrapped refill pod. Static, tight on the hands. Soft window light from the left, handheld, shot on iPhone, natural skin texture.
[Creator: Remote-working dad, mid 40s, natural and conversational]: "This is the last moisturiser jar I'll ever buy."- duration
- 5 s (trim to 3 s)
- aspect ratio
- 9:16
- mode
- Pro / 1080p
- cfg scale
- 0.5
- negative prompt
- subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
- elements
- creator, product
- native audio
- on (voice reference optional)
