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hookchain
AppsUs vs. themB2B SaaS25s · 9:16Best on Seedance 2.5

Copying call notes into the CRM vs. not

A split screen shows an account executive copy-pasting call notes field by field into her CRM while the other half shows the same call auto-filled by an AI notetaker, then she spends the saved time on another call.

Example product
Callfill — An AI notetaker that writes call summaries and fills CRM fields after every sales call
Audience
Account executives and sales managers at B2B companies
Creator
Account executive, mid-30s

Variables — swap these for your product

{{APP_NAME}} = Callfill{{MINUTES}} = fifteen minutes{{OFFER}} = Free for your first twenty calls

01 · hook

Split screen

0–3s

“Top is me last quarter. Bottom is me now.”

Split screen. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = app screen reference; @Image3 = setting reference. Keep the person, wardrobe and room identical to the references.
0–3s: Split screen, MCU both. Copy-paste misery vs relaxed coffee sip.
Vertical 9:16 split-screen composition. Top half: a 34-year-old Black woman with long knotless braids in a half-up style, warm brown skin, a lilac blazer over a white tee, gold huggie earrings and a slim headset at a bright home office in the afternoon, a laptop on a white desk next to a ring light, a whiteboard with quarterly targets behind her, daylight from a window, hunched over her laptop, copy-pasting notes from a document into CRM fields, sighing. Bottom half: the same woman in the same office leaning back, sipping coffee, while the laptop fills itself in. Handheld, bright window daylight, natural skin texture, shot on iPhone, vertical 9:16 UGC.
Dialogue (Account executive, mid-30s): "Top is me last quarter. Bottom is me now."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
duration
4 s
aspect ratio
9:16
resolution
1080p (720p where the API caps it)
generate audio
true
references
@Image1: creator, @Image2: screen, @Image3: setting
first frame
creator reference

Shot list

  1. 0.0–3.0sSplit screen, MCU both. Copy-paste misery vs relaxed coffee sip

On-screen text (overlay in edit)

after every call: top vs. bottom

Audio

Keyboard clatter top, calm room tone bottom

02 · demo

Fifteen minutes vs. none

3–11s

3 shots, 3 model prompts, settings and captions in the full library.

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03 · proof

The manager's view

11–18s

2 shots, 3 model prompts, settings and captions in the full library.

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04 · cta

Next call

18–25s

2 shots, 3 model prompts, settings and captions in the full library.

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Why it works

The split screen makes the comparison legible instantly, and the competitor is manual admin, not another brand. The demo shows the human check step, which addresses accuracy worries, and the proof is the manager's view, which is who signs off the purchase. The CTA ties saved time to more selling.

Hook variants to A/B test

  • “Sales reps: how long do you spend on CRM after a call?”
  • “I used to spend my afternoons typing into a CRM.”
  • “Same call. Same CRM. Very different afternoon.”

Reference images

  • creator

    Waist-up photo of the creator in the lilac blazer with half-up braids and headset, bright daylight

  • setting

    Bright home office with white desk, ring light and a whiteboard of quarterly targets

  • screen

    A generic CRM form being filled manually, your product's call summary with auto-filled fields, and a pipeline view, as crops

  • endcard

    Product logo, one-line value prop, offer and URL on a plain background

Creator look (paste into your image model)

Woman, 34, Black, long knotless braids half-up, warm brown skin, lilac blazer over a white tee, gold huggie earrings, slim headset. Bright home office, afternoon, laptop on a white desk beside a ring light, whiteboard with quarterly targets behind, window daylight.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Related chains

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