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AppsReaction / stitchB2B SaaS20s · 9:16Best on Gemini Omni Flash

Our CFO asked why software spend went up

A finance-ops lead reacts to her CFO's message asking why the software bill jumped, runs a seat audit that finds paid licences nobody has used in months, and reads the CFO's reply.

Example product
Seatcount — A SaaS spend tool that finds unused licences and duplicate subscriptions across your company
Audience
Finance and IT ops leads at 50–500 person companies
Creator
Finance operations lead, late 30s

Variables — swap these for your product

{{APP_NAME}} = Seatcount{{UNUSED_SEATS}} = sixty-two{{SAVINGS}} = a real chunk of the bill{{OFFER}} = Free audit for your first month

01 · hook

The CFO's message

0–3s

“Our CFO just asked why software went up.”

Vertical 9:16 selfie video, close-up, with space at the top of frame for a chat-message overlay. a 39-year-old Indian woman with long straight black hair in a low ponytail, small diamond nose stud, a white silk blouse under a camel blazer and a slim gold bracelet sits in a glass-walled meeting room in an office in the morning, a laptop on a white table, a wall screen behind her, colleagues blurred through the glass. She reads a message on her phone, freezes, slowly looks up at the lens with wide eyes and a tight, nervous smile. She says: "Our CFO just asked why software went up." Static handheld, cool morning office light, natural skin texture, shot on iPhone front camera, unpolished. No captions or on-screen text.
duration
3 s
aspect ratio
9:16
resolution
720p · 24 fps
audio
always on — normalise to −14 LUFS in the edit
image urls
creator, setting (guides look, doesn't lock frame 1)

Shot list

  1. 0.0–3.0sCU. Reads message, freezes, looks up; composite the chat-message sticker at the top

On-screen text (overlay in edit)

CFO: 'why is our software bill up again?'

Audio

Message ping, then silence

References

creatorsetting

02 · demo

Running the audit

3–10s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

The reply

10–16s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Check yours

16–20s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the Apps & SaaS edition.

Unlock this chain + 119 more.

Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

Get the Apps edition — $19 $49Both editions — $29 $79

One-time, no subscription · 7-day refund before first download · personal & client use

Why it works

The CFO's question is a moment of dread finance and IT leads know well, and reacting to it on camera builds instant empathy. The demo finds a concrete, countable number, and the proof is the boss's reaction rather than a savings claim (SAVINGS stays honest and variable). The CTA turns the fear into a pre-emptive move.

Hook variants to A/B test

  • “The Slack message every finance lead dreads.”
  • “We were paying for sixty-two people who never logged in.”
  • “Before your CFO asks about software spend, watch this.”

Reference images

  • creator

    Shoulders-up photo of the creator in the camel blazer and silk blouse with low ponytail, cool office light

  • setting

    Glass-walled meeting room with white table and laptop, colleagues blurred behind the glass

  • screen

    Your tool's app list with seat counts and last-login dates, sorted by unused, plus an anonymised chat message from a CFO

  • endcard

    Product logo, one-line value prop, offer and URL on a plain background

Creator look (paste into your image model)

Woman, 39, Indian, long straight black hair in a low ponytail, small diamond nose stud, white silk blouse under a camel blazer, slim gold bracelet. Glass-walled office meeting room, morning, laptop on a white table, wall screen behind, colleagues blurred through the glass.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

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