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hookchain
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LibraryFree chainsPricing
AppsFounder storyTravel apps30s · 9:16Best on Gemini Omni Flash

I missed a ferry right here

A founder stands at the harbour where she was stranded with no signal and a ticket stuck in her inbox, then shows the offline trip wallet she built because of it.

Example product
Harbourpass — A trip wallet that keeps every ticket, booking code and address available offline
Audience
Independent travellers, 30–65, who hop between ferries, trains and small towns
Creator
Founder and former tour guide, early 50s

Variables — swap these for your product

{{APP_NAME}} = Harbourpass{{YEARS_AGO}} = Three years ago{{USER_COUNT}} = 40,000

01 · hook

Back at the spot

0–3s

“I missed a ferry right here.”

Vertical 9:16 handheld selfie video, medium close-up, wind blowing her hair. a 52-year-old white woman with a silver-grey bob, wind-pink cheeks, a navy waxed rain jacket over a striped Breton top and small silver stud earrings stands on the quay of a small ferry harbour at overcast midday, iron bollards, moored fishing boats, a grey choppy sea and a ticket kiosk behind and points behind her at the empty ferry berth. She looks into the lens with a rueful half-smile and says: "I missed a ferry right here." Handheld wobble from the wind, flat overcast light, natural skin texture, shot on iPhone front camera, unpolished, vertical 9:16, gulls and wind noise. No captions or on-screen text.
duration
3 s
aspect ratio
9:16
resolution
720p · 24 fps
audio
always on — normalise to −14 LUFS in the edit
image urls
creator, setting (guides look, doesn't lock frame 1)

Shot list

  1. 0.0–3.0sMCU, selfie. Points at empty berth, delivers line

On-screen text (overlay in edit)

The ferry I missed started a company

Audio

Wind, gulls, water slapping the quay; no music

References

creatorsetting

02 · demo

No signal, still works

3–11s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Built for me, used by many

11–20s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Move it out of your inbox

20–30s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

Founder ads win when the origin is a place, not a pitch: standing where it went wrong makes the story believable. The demo proves the one thing the story promised (works without signal). The arriving ferry in the CTA closes the loop visually.

Hook variants to A/B test

  • “This harbour cost me a night on a bench and gave me a company.”
  • “No signal, no ticket, no ferry. So I built this.”
  • “Every app I built started with something going wrong. This one started here.”

Reference images

  • creator

    Selfie of the founder in navy waxed jacket over Breton top, silver bob, outdoors in flat grey light

  • setting

    Small ferry harbour with bollards, moored fishing boats, grey sea and a ticket kiosk, overcast

  • screen

    Airplane-mode status bar plus offline ticket QR card, local-language address card and check-in code card

  • endcard

    App icon, app name, store badges and the offer line on a plain background

Creator look (paste into your image model)

Woman, 52, white, silver-grey bob, wind-pink cheeks, navy waxed rain jacket over a striped Breton top, small silver stud earrings. Small ferry harbour, overcast midday, iron bollards, moored fishing boats, grey sea, ticket kiosk.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

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Launch pricing ends Sunday

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