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hookchain
AppsSocial proofTravel apps20s · 9:16Best on Kling 4.0

Twelve thousand strangers copied my trip

A traveller's phone won't stop buzzing with 'copied your itinerary' notifications; she shows the day-by-day plan and the photos other travellers send back from the same spots.

Example product
Wayfold — An itinerary app where travellers publish day-by-day trip plans that others can copy in one tap
Audience
City-break travellers, 25–45, who hate planning from scratch
Creator
Design teacher who plans every trip obsessively, early 40s

Variables — swap these for your product

{{APP_NAME}} = Wayfold{{COPY_COUNT}} = 12,400{{CITY}} = Lisbon

01 · hook

The phone that won't stop

0–3s

“It's been doing this all week.”

Subject: Woman, 41, East Asian, chin-length black bob with blunt fringe, round tortoiseshell glasses, white linen shirt, jade bead bracelet.
Setting: Small hotel balcony at golden hour, wrought-iron rail, terracotta rooftops behind.
Vertical 9:16 close-up handheld shot. a 41-year-old East Asian woman with a chin-length black bob and blunt fringe, round tortoiseshell glasses, a white linen shirt and a jade bead bracelet leans on the rail of a small hotel balcony at golden hour with a wrought-iron rail and terracotta rooftops stretching behind, holding an iPhone in her hand; the lock screen keeps lighting up with a stack of new notifications, buzzing in her palm. She turns it to the lens with raised eyebrows and says: "It's been doing this all week." Camera stays tight on her hand and face, warm low sun, natural skin texture, shot on iPhone, vertical 9:16, unpolished.
[Creator: Design teacher who plans every trip obsessively, early 40s, natural and conversational]: "It's been doing this all week."
duration
5 s (trim to 3 s)
aspect ratio
9:16
mode
Pro / 1080p
cfg scale
0.5
negative prompt
subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
elements
creator, screen, setting
native audio
on (voice reference optional)

Shot list

  1. 0.0–3.0sCU, hand and phone. Notifications stack and buzz; she tilts phone to lens

On-screen text (overlay in edit)

{{COPY_COUNT}} strangers copied my {{CITY}} trip 😅

Audio

Rapid phone buzzes, distant city street sounds

02 · demo

The plan they're copying

3–9s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Photos sent back

9–15s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Steal mine

15–20s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

Social proof lands harder when it's happening live: a buzzing phone is proof, not a claim. Showing what's being copied makes the product the thing other people want, and photo replies turn strangers into witnesses. The CTA offers her plan, not the app, which lowers the ask.

Hook variants to A/B test

  • “I posted my holiday plan and twelve thousand people took it.”
  • “Strangers keep going on my holiday without me.”
  • “My trip plan has more travellers than I do.”

Reference images

  • creator

    Selfie of the creator in white linen shirt and tortoiseshell glasses with jade bracelet visible, golden light

  • setting

    Hotel balcony with wrought-iron rail over terracotta rooftops at golden hour

  • screen

    Lock screen of stacked 'copied your itinerary' notifications, day-by-day itinerary cards and a photo-replies row

  • endcard

    App icon, app name, store badges and the offer line on a plain background

Creator look (paste into your image model)

Woman, 41, East Asian, chin-length black bob with blunt fringe, round tortoiseshell glasses, white linen shirt, jade bead bracelet. Small hotel balcony at golden hour, wrought-iron rail, terracotta rooftops behind.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Related chains

More social proof →

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