Skip to content
Launch offerfrom $19Launch pricing ends Sunday
hookchain
AppsSocial proofFood & nutrition apps25s · 9:16Best on Kling 4.0

Why so many people scan before they shop

A shopper compares two granola boxes in the aisle by scanning both with a label app, then scrolls the reviews of people who now read labels too.

Example product
Labelly — A barcode scanner that turns ingredient lists and nutrition labels into plain English
Audience
Label-curious shoppers, 22–45
Creator
Junior architect who does a big weekly shop, late 20s

Variables — swap these for your product

{{APP_NAME}} = Labelly{{REVIEW_COUNT}} = 86,000{{RATING}} = 4.8

01 · hook

Two boxes, one question

0–3s

“Which one's got less added sugar? Watch.”

Subject: Woman, 27, South Asian, long dark hair in a sleek high ponytail, small gold nose stud, oversized light-wash denim jacket over black top, canvas tote.
Setting: Supermarket cereal aisle, bright overhead strip lights, colourful shelves.
Vertical 9:16 handheld medium close-up. a 27-year-old South Asian woman with long dark hair in a sleek high ponytail, a small gold nose stud, an oversized light-wash denim jacket over a black top and a canvas tote on her shoulder stands in a supermarket cereal aisle under bright overhead strip lights, shelves of colourful boxes on both sides holding two nearly identical granola boxes up side by side to the lens, one in each hand, frowning at them. Bright, flat supermarket light, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16, shop ambience.
[Creator: Junior architect who does a big weekly shop, late 20s, natural and conversational]: "Which one's got less added sugar? Watch."
duration
5 s (trim to 3 s)
aspect ratio
9:16
mode
Pro / 1080p
cfg scale
0.5
negative prompt
subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
elements
creator, setting
native audio
on (voice reference optional)

Shot list

  1. 0.0–3.0sMCU. Holds two boxes up to lens, delivers line

On-screen text (overlay in edit)

Why {{REVIEW_COUNT}} people scan before they shop

Audio

Supermarket ambience, trolley squeak, no music

References

02 · demo

Scan both

3–10s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

The reviews

10–18s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Into the basket

18–25s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the Apps & SaaS edition.

Unlock this chain + 119 more.

Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

One-time, no subscription · 7-day refund before first download · personal & client use

Why it works

The side-by-side question is a tiny curiosity gap viewers want closed. Reviews do the persuading: lots of people with the same experience beat any claim the brand could make. The app is framed as informing choices, not promising outcomes, which keeps it platform-safe.

Hook variants to A/B test

  • “Everyone in my group chat does this in the shop now.”
  • “Same box, same price. Very different label.”
  • “I used to pick cereal by the colour of the box.”

Reference images

  • creator

    Photo of the creator in denim jacket, ponytail and gold nose stud with a canvas tote, bright indoor light

  • setting

    Supermarket cereal aisle with colourful shelves and strip lighting (use unbranded boxes)

  • screen

    Barcode scan view, a plain-English label card, a side-by-side comparison and your real app-store reviews page

  • endcard

    App icon, app name, store badges and the offer line on a plain background

Creator look (paste into your image model)

Woman, 27, South Asian, long dark hair in a sleek high ponytail, small gold nose stud, oversized light-wash denim jacket over black top, canvas tote. Supermarket cereal aisle, bright overhead strip lights, colourful shelves.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Related chains

More social proof →

Launch pricing ends Sunday

Unlock Apps edition — $19 $49