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Launch offerfrom $19Launch pricing ends Sunday
hookchain
AppsProblem → solutionFood & nutrition apps20s · 9:16Best on Kling 4.0

6 pm, two eggs and a courgette

A dad stares into a nearly empty fridge at dinnertime, types the three things he has into an app, and turns them into golden fritters instead of ordering in.

Example product
Supperkit — A recipe app that builds a quick dinner from the few ingredients you actually have
Audience
Busy parents and couples, 30–50, who hit the 6 pm wall
Creator
Working dad who does weeknight dinners, early 40s

Variables — swap these for your product

{{APP_NAME}} = Supperkit{{COOK_TIME}} = Twenty-minute{{OFFER}} = Two weeks free

01 · hook

The fridge stare

0–3s

“It's six. This is what I've got.”

Subject: Man, 42, Black, shaved head, trimmed full beard, charcoal henley with sleeves pushed up, navy canvas apron.
Setting: Family kitchen at 6 pm, open fridge glow, gas hob, wooden worktops.
Vertical 9:16 handheld medium close-up from inside the fridge looking out. a 42-year-old Black man with a shaved head, a trimmed full beard, a charcoal henley with sleeves pushed up and a navy canvas apron stands in a family kitchen at 6 pm, the open fridge glowing, a gas hob and wooden worktops, staring into the almost empty fridge, then pulls out one courgette and two eggs and holds them up to the lens with a flat expression. Cool fridge light on his face, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16.
[Creator: Working dad who does weeknight dinners, early 40s, natural and conversational]: "It's six. This is what I've got."
duration
5 s (trim to 3 s)
aspect ratio
9:16
mode
Pro / 1080p
cfg scale
0.5
negative prompt
subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
elements
creator, setting
native audio
on (voice reference optional)

Shot list

  1. 0.0–3.0sMCU from inside fridge. Stares, pulls out courgette and eggs, holds them up

On-screen text (overlay in edit)

6pm. Two eggs. One courgette. Half a lime.

Audio

Fridge hum and a long exhale, no music

References

02 · demo

Type what's left

3–9s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Fritters in the pan

9–15s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Open the app

15–20s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

The fridge stare is a universal moment, and showing the sad ingredients makes the problem concrete. The fix is shown with real cooking, so the result is believable. The CTA turns a daily trigger (opening the fridge) into the reminder to use the app.

Hook variants to A/B test

  • “Every night at six I open the fridge like it owes me money.”
  • “Two eggs and a courgette. Watch me not order takeaway.”
  • “The 6 pm fridge stare. You know the one.”

Reference images

  • creator

    Selfie of the creator in charcoal henley and navy apron, shaved head, beard, warm kitchen light

  • setting

    Family kitchen with open fridge, gas hob and wooden worktops, early evening

  • screen

    Ingredient-entry screen with three items and a resulting courgette-fritter recipe card with timer

  • endcard

    App icon, app name, store badges and the offer line on a plain background

Creator look (paste into your image model)

Man, 42, Black, shaved head, trimmed full beard, charcoal henley with sleeves pushed up, navy canvas apron. Family kitchen at 6 pm, open fridge glow, gas hob, wooden worktops.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

Unlock Apps edition — $19 $49