01 · hook
The empty bin
“Empty. Since {{MONTH}}. Guess why.”
Vertical 9:16 handheld selfie video, phone angled down. a 35-year-old white woman with copper-red wavy hair in a low bun, freckles and a mustard-yellow jumper with the sleeves pushed up stands in a small terraced-house kitchen in the evening with warm under-cabinet lights and a pedal food-waste bin by the counter, presses the pedal of the food-waste bin with her foot so the lid pops open, and tilts the phone to show it's completely empty and clean. She looks back up into the lens, eyebrows raised, and says: "Empty. Since {{MONTH}}. Guess why." Warm under-cabinet glow, natural skin texture, shot on iPhone front camera, unpolished, vertical 9:16. No captions or on-screen text.
- duration
- 3 s
- aspect ratio
- 9:16
- resolution
- 720p · 24 fps
- audio
- always on — normalise to −14 LUFS in the edit
- image urls
- creator, setting (guides look, doesn't lock frame 1)
