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hookchain
AppsReaction / stitchFood & nutrition apps20s · 9:16Best on Gemini Omni Flash

"You can't eat well on a student budget"

A student stitches a sceptical comment and answers it with his whole week: a seven-dinner plan, one shopping list, a total, and tonight's chickpea curry.

Example product
Thriftbite — A budget meal planner that builds a week of dinners around one cheap shop and reused ingredients
Audience
Students and young renters, 18–25
Creator
Second-year engineering student who cooks for himself, 20

Variables — swap these for your product

{{APP_NAME}} = Thriftbite{{WEEK_COST}} = £24{{OFFER}} = Free for students

01 · hook

Bet.

0–3s

“Bet. Here's my whole week.”

Vertical 9:16 selfie video, medium close-up, phone at arm's length. a 20-year-old white man with a buzz cut, freckles, a faded navy hoodie and white earbuds stands in a shared student kitchen in the evening with mismatched mugs, a fridge covered in flatmate notes and a pan on the hob, reading something off-screen above the lens, then smirks and leans in. He says: "Bet. Here's my whole week." Leave the upper third clear for a comment overlay. Overhead kitchen light, natural skin texture, shot on iPhone front camera, unpolished, vertical 9:16. No captions or on-screen text.
duration
3 s
aspect ratio
9:16
resolution
720p · 24 fps
audio
always on — normalise to −14 LUFS in the edit
image urls
creator, setting (guides look, doesn't lock frame 1)

Shot list

  1. 0.0–3.0sMCU, selfie. Reads comment, smirks, delivers line; comment bubble composited top

On-screen text (overlay in edit)

'you can't eat well on a student budget'

Audio

Kitchen room tone, no music

References

02 · demo

Seven dinners, one shop

3–9s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Tonight's curry

9–15s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Your move

15–20s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the Apps & SaaS edition.

Unlock this chain + 119 more.

Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

Answering a doubter creates instant stakes, and the comment overlay looks native to the feed. Showing the receipt next to the pan is concrete proof without any health claim. The cheeky 'your move' CTA invites replies, which helps delivery.

Hook variants to A/B test

  • “Someone said students can't eat properly. Here's my receipt.”
  • “Replying to the person who thinks I live on toast.”
  • “A whole week of dinners for less than a night out.”

Reference images

  • creator

    Selfie of the creator in faded navy hoodie with buzz cut and freckles, overhead kitchen light

  • setting

    Shared student kitchen with mismatched mugs and a fridge covered in notes

  • screen

    Seven dinner cards for the week and one shopping list with a total

  • endcard

    App icon, app name, store badges and the offer line on a plain background

Creator look (paste into your image model)

Man, 20, white, buzz cut, freckles, faded navy hoodie, white earbuds. Shared student kitchen in the evening, mismatched mugs, fridge covered in flatmate notes, pan on the hob.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

Unlock Apps edition — $19 $49