01 · hook
The planner graveyard
“I've quit every planner I ever bought. So I built one.”
Vertical 9:16 static medium close-up. A 31-year-old Brazilian man with light-brown skin, dark curly hair to his ears and a short beard, wearing an olive overshirt over a black tee and a woven bracelet, at a standing desk in a small coworking room in the evening, city lights through the window behind. He drops a stack of five half-used paper planners onto the desk with a thud, fans them out with one hand, and looks into the lens. Static camera. Warm desk lamp against cool blue city light, natural skin texture, phone on a tripod at eye level, unpolished talking-head feel. He says: "I've quit every planner I ever bought. So I built one." No captions or on-screen text. (Generates 5 s — trim to 4 s in the edit.)- duration
- 5 s (trim to 4 s)
- aspect ratio
- 9:16
- resolution
- 720p · 24 fps
- audio
- always on — normalise to −14 LUFS in the edit
- image urls
- creator, setting (guides look, doesn't lock frame 1)
