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Launch offerfrom $19Launch pricing ends Sunday
hookchain
AppsBefore / afterProductivity apps20s · 9:16Best on Kling 4.0

26 sticky notes down to one list

An architect peels twenty-six sticky notes off his monitor, types them into the app once, bins the paper, and ends with a clean screen and three clear things for today.

Example product
Clearstack — A task app that captures notes from anywhere and sorts them into one prioritised list
Audience
Professionals buried in sticky notes
Creator
Architect, 50

Variables — swap these for your product

{{APP_NAME}} = Clearstack{{NOTE_COUNT}} = 26{{TODAY_COUNT}} = Three{{OFFER}} = free for 30 days

01 · hook

Peeling the monitor

0–3s

“Before: {{NOTE_COUNT}} sticky notes. Three just say 'call'.”

Subject: Man, 50, Japanese-American, grey crew cut, clean-shaven, charcoal cardigan over a white collared shirt, thin black-framed glasses.
Setting: Architecture studio desk in the morning: drafting lamp, scale model of a house, monitor framed in yellow sticky notes, daylight.
Vertical 9:16 close-up on his hands, pulling back to his face. A 50-year-old Japanese-American man with a grey crew cut and thin black-framed glasses, clean-shaven, wearing a charcoal cardigan over a white collared shirt, at an architecture studio desk in the morning with a drafting lamp, a scale model of a house and a monitor. His fingers peel sticky notes off the edge of the monitor one after another, piling them in his palm; the camera pulls back to his face as he looks at the lens, deadpan. Clean morning daylight with a warm drafting lamp, natural skin texture, shot on iPhone front camera, handheld, unpolished home lighting.
[Creator: Architect, 50, natural and conversational]: "Before: {{NOTE_COUNT}} sticky notes. Three just say 'call'."
duration
5 s (trim to 3 s)
aspect ratio
9:16
mode
Pro / 1080p
cfg scale
0.5
negative prompt
subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
elements
creator, setting
native audio
on (voice reference optional)

Shot list

  1. 0.0–1.8sCU, hands. Peels notes off the monitor
  2. 1.8–3.0sMCU. Deadpan to lens

On-screen text (overlay in edit)

Before: {{NOTE_COUNT}} sticky notes. 3 say 'call'.

Audio

Paper peel SFX, no music

References

02 · demo

In once, sorted

3–11s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

After: three things

11–17s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Clean screen

17–20s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the Apps & SaaS edition.

Unlock this chain + 119 more.

Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

The before state is tactile and funny (three notes that just say 'call'), so the problem lands without explanation. The after is a clean monitor and a short list, a calm two-state contrast with the app as the only change.

Hook variants to A/B test

  • “My monitor had more sticky notes than screen.”
  • “Three of my sticky notes just said 'call'. Call who?”
  • “Sticky-note people, this is your intervention.”

Reference images

  • creator

    Shoulders-up photo of the creator in the exact wardrobe: Man, 50, Japanese-American, grey crew cut, clean-shaven, charcoal cardigan over a white collared shirt, thin black-framed glasses. Neutral expression, even light.

  • setting

    Architecture desk with drafting lamp, house scale model, monitor framed in yellow sticky notes, morning light

  • screen

    Your capture screen with tasks dropping into one list (due dates, priority tags), and today's list with three items, as 9:16 PNGs

  • endcard

    App icon, name, store badges and offer line on a plain background

Creator look (paste into your image model)

Man, 50, Japanese-American, grey crew cut, clean-shaven, charcoal cardigan over a white collared shirt, thin black-framed glasses. Architecture studio desk in the morning: drafting lamp, scale model of a house, monitor framed in yellow sticky notes, daylight.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

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