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Launch offerfrom $19Launch pricing ends Sunday
hookchain
AppsBefore / afterBudgeting & finance apps20s · 9:16Best on Seedance 2.5

Payday, then broke by day nine

A retail supervisor cuts from the payday high and day-nine slump to the app splitting her paycheck into buckets the moment it lands, with grocery money still left on day thirteen.

Example product
Bucketly — An app that splits each paycheck into bills, groceries, savings and fun the day it lands
Audience
Hourly and salaried workers paid every two weeks
Creator
Retail supervisor, late 20s

Variables — swap these for your product

{{APP_NAME}} = Bucketly{{BUCKET_LEFT}} = $86{{OFFER}} = free for 30 days

01 · hook

Payday, then day nine

0–3s

“Payday. Then day nine.”

Payday, then day nine. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = setting reference. Keep the person, wardrobe and room identical to the references.
0–2s: MS, overhead. Beaming at pay notification.
2–3s: MS, overhead. Same pose, blank stare.
Vertical 9:16 two-shot sequence with a hard jump cut. A 27-year-old Black woman with long box braids in a high bun, wearing a mustard chunky-knit sweater and a small gold nose stud, in a bedroom in the evening, sitting on a bed with a grey throw and fairy lights on the headboard. Shot one: she lies on the bed holding her phone above her face, beaming as a pay notification lights the screen. Shot two: same position, she slowly lowers the phone to her chest with a blank stare. Warm fairy lights and a soft bedside lamp, natural skin texture, shot on iPhone front camera, handheld, unpolished home lighting. Her voiceover says: "Payday. Then day nine."
Dialogue (Retail supervisor, late 20s): "Payday. Then day nine."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
duration
4 s
aspect ratio
9:16
resolution
1080p (720p where the API caps it)
generate audio
true
references
@Image1: creator, @Image2: setting
first frame
creator reference

Shot list

  1. 0.0–1.5sMS, overhead. Beaming at pay notification
  2. 1.5–3.0sMS, overhead. Same pose, blank stare

On-screen text (overlay in edit)

Before: payday → broke by day 9

Audio

Cash-register 'ka-ching', then a deflating whistle

References

02 · demo

It splits the second it lands

3–10s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Day thirteen

10–16s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Before payday

16–20s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the Apps & SaaS edition.

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

The two-state hook is a feeling, not a body, so it's relatable and policy-safe. The app is the hinge between states, and the proof is a mundane but believable win (grocery money on day 13) rather than a savings promise.

Hook variants to A/B test

  • “Payday me vs. day-nine me.”
  • “Why is my paycheck gone by day nine? Fixed it.”
  • “The two moods of every pay cycle.”

Reference images

  • creator

    Shoulders-up photo of the creator in the exact wardrobe: Woman, 27, Black, long box braids in a high bun, mustard chunky-knit sweater, small gold nose stud, white nails. Neutral expression, even light.

  • setting

    Bedroom with grey throw on the bed, fairy lights on the headboard, small desk and chair, evening light

  • screen

    A paycheck splitting into four coloured buckets, and a day-13 view with buckets still part-full, as 9:16 PNGs

  • endcard

    App icon, name, store badges and offer line on a plain background

Creator look (paste into your image model)

Woman, 27, Black, long box braids in a high bun, mustard chunky-knit sweater, small gold nose stud, white nails. Bedroom in the evening: bed with a grey throw, fairy lights on the headboard, small desk with a tote bag on the chair.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

Unlock Apps edition — $19 $49