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DTCFounder storyJewelry30s · 9:16Best on Gemini Omni Flash

My grandfather melted old gold. So do we.

A third-generation goldsmith melts broken earrings into a glowing bead, forges and hand-engraves a signet ring beside his grandfather's photo, and invites viewers to send in their old gold.

Example product
Varmani Workshop — Hand-engraved signet rings cast from recycled gold, with an old-gold trade-in
Audience
Men and women 30–60 buying a meaningful ring, often as a gift
Creator
Third-generation goldsmith, late 50s

Variables — swap these for your product

{{PRODUCT_NAME}} = Varmani Signet{{RECYCLED}} = recycled{{OFFER}} = We'll credit it toward your ring

01 · hook

Broken earring, molten bead

0–3s

“That was someone's broken earring.”

Vertical 9:16 extreme close-up at a jeweller's workbench with a torch, crucible and files, an old black-and-white family photo on the wall, warm task lamp in a dim workshop. A small torch flame melts a tangle of broken gold earrings in a ceramic crucible until it collapses into one glowing liquid bead. Pull back to a 58-year-old Indian man, thick swept-back silver hair, grey moustache, half-moon glasses, rolled-sleeve chambray work shirt, gold signet ring, holding the torch steady and glancing up into the lens over his glasses. Static camera, flame glow and warm task light, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16 workshop video. He says: "That was someone's broken earring." No captions or on-screen text.
duration
3 s
aspect ratio
9:16
resolution
720p · 24 fps
audio
always on — normalise to −14 LUFS in the edit
image urls
creator, setting (guides look, doesn't lock frame 1)

Shot list

  1. 0.0–1.5sECU. Scrap gold melts into a glowing bead
  2. 1.5–3.0sMCU. Pull back to him with the torch

On-screen text (overlay in edit)

This used to be someone's earring

Audio

Torch roar, no music

References

creatorsetting

02 · demo

Old gold in, new ring out

3–12s

2 shots, 3 model prompts, settings and captions in the full library.

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03 · proof

Next to the photo

12–21s

2 shots, 3 model prompts, settings and captions in the full library.

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04 · cta

Send us your old gold

21–30s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the DTC & E-commerce edition.

Unlock this chain + 119 more.

Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

Get the DTC edition — $19 $49Both editions — $29 $79

One-time, no subscription · 7-day refund before first download · personal & client use

Why it works

Molten gold is a visual nobody scrolls past, and 'someone's broken earring' makes it personal in one line. Heritage plus craft justifies the price, and the trade-in CTA solves the buyer's guilt about old jewellery while lowering the effective cost.

Hook variants to A/B test

  • “Your broken earrings could be a signet ring.”
  • “Three generations, one workbench.”
  • “We don't mine gold. We melt yours.”

Reference images

  • creator

    Front-facing photo of the creator, shoulders up, neutral expression, even daylight: Man, 58, Indian, thick silver hair swept back, grey moustache, warm brown skin, half-moon glasses, rolled-sleeve chambray work shirt, heavy gold signet ring on his little finger

  • product

    Polished gold signet ring with hand-engraved initials, in a small wooden box, plus a macro of the engraving

  • setting

    Dim jeweller's workshop: bench with torch, crucible, files, bench pin, warm task lamp, framed old family photo

  • endcard

    Product packshot, brand name and offer on a plain background in your brand colours

Creator look (paste into your image model)

Man, 58, Indian, thick silver hair swept back, grey moustache, warm brown skin, half-moon glasses, rolled-sleeve chambray work shirt, heavy gold signet ring on his little finger. Jeweller's workbench with a small torch, crucible, files and bench pin; framed black-and-white photo of an older man on the wall; warm task lamp in a dim workshop.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

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Launch pricing ends Sunday

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