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hookchain
DTCFounder storyHome & kitchen30s · 9:16Best on Gemini Omni Flash

30 years on gas woks, then a flat electric stove

A former restaurant cook watches a round wok spin uselessly on her new glass cooktop, then shows the flat-bottomed wok she designed and tested with her old kitchen crew.

Example product
Saltrice — A carbon-steel wok with a flat base and a traditional curved wall, made for electric and induction stoves
Audience
Home cooks 30–65 with electric or induction cooktops
Creator
Founder and former line cook, 60

Variables — swap these for your product

{{PRODUCT_NAME}} = Saltrice Flatwok{{VERSION_COUNT}} = 11{{OFFER}} = free seasoning guide

01 · hook

The wobble

0–3s

“Thirty years cooking, and this wobbles.”

Vertical 9:16 close-up, phone propped on the counter, in a modern apartment kitchen, black glass electric cooktop, rice cooker and sauce jars, warm late-afternoon light. A 60-year-old Vietnamese-American woman, short permed black hair streaked with grey, rimless glasses, plum cardigan over a floral blouse, jade bangle, sets a round-bottomed carbon-steel wok on the flat black glass cooktop; it rocks and spins in a slow circle. She stops it with one finger and looks at the lens over her glasses, unimpressed. Static camera, warm late-afternoon light, natural skin texture, shot on iPhone, handheld, unpolished, vertical 9:16. She says: "Thirty years cooking, and this wobbles." No captions or on-screen text.
duration
3 s
aspect ratio
9:16
resolution
720p · 24 fps
audio
always on — normalise to −14 LUFS in the edit
image urls
creator, setting (guides look, doesn't lock frame 1)

Shot list

  1. 0.0–1.5sCU. Round wok rocks and spins on glass top
  2. 1.5–3.0sMCU. Stops it with a finger, unimpressed look

On-screen text (overlay in edit)

Round woks don't work on flat stoves

Audio

Metal scraping on glass, no music

References

02 · demo

Flat base, same curve

3–12s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Eleven prototypes

12–21s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

For the stove you have

21–30s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

The spinning wok is a funny, specific failure that every electric-stove owner recognises. A founder with real cooking credibility designing around her own problem gives the product authority, and the prototype row is visual proof of effort.

Hook variants to A/B test

  • “My wok spun like a top on my new stove.”
  • “Thirty years of wok cooking. Then I moved.”
  • “If you have an electric stove, your wok is wrong.”

Reference images

  • creator

    Front-facing photo of the creator, shoulders up, neutral expression, even daylight: Woman, 60, Vietnamese-American, short permed black hair streaked with grey, light-tan skin, rimless glasses, plum cardigan over a floral blouse, jade bangle

  • product

    Flat-bottomed carbon-steel wok with long handle, side profile showing flat base and curved walls, plus top-down view

  • setting

    Modern apartment kitchen with black glass electric cooktop, rice cooker and sauce jars in warm afternoon light

  • endcard

    Product packshot, brand name and offer on a plain background in your brand colours

Creator look (paste into your image model)

Woman, 60, Vietnamese-American, short permed black hair streaked with grey, light-tan skin, rimless glasses, plum cardigan over a floral blouse, jade bangle. Modern apartment kitchen with a black glass electric cooktop, a rice cooker and jars of sauces on the counter, warm late-afternoon light.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

Unlock DTC edition — $19 $49