01 · hook
The reason
“This whole company exists because {{DOG_NAME}} refused everything.”
Vertical 9:16 talking-to-camera shot, phone on a tripod at eye level, medium close-up. a 58-year-old white woman with a sleek silver bob, reading glasses pushed up on her head, a denim work apron over a black long-sleeve tee and a thin gold chain leans on a stainless counter in a small, spotless commercial kitchen in the afternoon, stainless steel counters, wire racks of drying trays, daylight from a high window. an elderly chocolate Labrador with a greying muzzle sits at her feet, looking up at her. She glances down at the dog, then back to the lens with a warm, wry smile, and says: "This whole company exists because {{DOG_NAME}} refused everything." Static camera, soft high-window daylight, natural skin texture, shot on iPhone, vertical 9:16, unpolished. No captions or on-screen text. (Generates 5 s — trim to 4 s in the edit.)
- duration
- 5 s (trim to 4 s)
- aspect ratio
- 9:16
- resolution
- 720p · 24 fps
- audio
- always on — normalise to −14 LUFS in the edit
- image urls
- creator, setting (guides look, doesn't lock frame 1)


