01 · hook
The smell
“This smell is my grandmother's kitchen.”
The smell. Vertical 9:16 UGC clip, 4 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = setting reference. Keep the person, wardrobe and room identical to the references.
0–4s: CU push-in. Smells the beans, opens eyes, delivers line.
Vertical 9:16 close-up, phone on a tripod at eye level. In a small roastery in a brick warehouse unit, early morning, a black drum roaster, burlap sacks, daylight through a roll-up door, a 49-year-old Ethiopian American man with a close-cropped greying beard, a dark green work shirt with sleeves rolled, a canvas apron and a flat cap cups a handful of hot, freshly roasted beans from the cooling tray, lifts them to his face and breathes in, eyes closed. He opens his eyes, looks into the lens and says: "This smell is my grandmother's kitchen." Slow push-in, warm morning light through the roll-up door, a little smoke in the air, natural skin texture, shot on iPhone, vertical 9:16, documentary feel.
Dialogue (Founder and head roaster, late 40s): "This smell is my grandmother's kitchen."
No subtitles. No on-screen text. No logos. Natural voice, no background music.- duration
- 4 s
- aspect ratio
- 9:16
- resolution
- 1080p (720p where the API caps it)
- generate audio
- true
- references
- @Image1: creator, @Image2: setting
- first frame
- creator reference
