01 · hook
The whistle
“{{YEARS}} teaching PE. Then I built a kettlebell.”
Vertical 9:16 talking-to-camera shot, phone on a tripod at eye level, medium close-up. In a converted garage workshop at midday, a workbench with prototype kettlebells, a pegboard of tools, daylight from a side window, a 55-year-old Black woman with short grey locs, a bright coral polo shirt with a whistle on a lanyard, navy track pants and white trainers blows a short blast on her whistle, lets it drop on the lanyard, and smiles into the lens. She says: "{{YEARS}} teaching PE. Then I built a kettlebell." Static camera, soft side-window daylight, natural skin texture, shot on iPhone, vertical 9:16, unpolished. No captions or on-screen text. (Generates 5 s — trim to 4 s in the edit.)
- duration
- 5 s (trim to 4 s)
- aspect ratio
- 9:16
- resolution
- 720p · 24 fps
- audio
- always on — normalise to −14 LUFS in the edit
- image urls
- creator, setting (guides look, doesn't lock frame 1)
