01 · hook
The shirt that started it
“This is why I started a company.”
Vertical 9:16 handheld selfie video, medium close-up, phone on a stand. A 44-year-old Mexican-American woman with dark wavy hair in a loose side braid, tortoiseshell glasses, an olive linen apron over a black tee and small silver hoops, in a small studio workroom with shelves of bib prototypes in muted colours and a pegboard wall. She holds a tiny white t-shirt covered in orange pasta-sauce stains right up to the lens, lowers it slowly and looks into the camera, deadpan. Static phone on a stand. Soft afternoon daylight from a large window on the right, shot on iPhone front camera, natural skin texture, unpolished home video. She says: "This is why I started a company." No captions or on-screen text.- duration
- 3 s
- aspect ratio
- 9:16
- resolution
- 720p · 24 fps
- audio
- always on — normalise to −14 LUFS in the edit
- image urls
- creator, setting (guides look, doesn't lock frame 1)
