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Launch offerfrom $19Launch pricing ends Sunday
hookchain
DTCFounder storyTech accessories25s · 9:16Best on Gemini Omni Flash

I dropped my phone off a bike twice, so I made this

A former bike courier holds up two shattered phones, shows the crossbody strap she designed to clip under any case, and rides a lap of her workshop with it.

Example product
Gripstrap — Crossbody phone strap that clips to a thin patch under any case
Audience
Cyclists, commuters, festival-goers and parents with full hands
Creator
Former bike courier turned founder, early 40s

Variables — swap these for your product

{{PRODUCT_NAME}} = Gripstrap{{ORDERS_SHIPPED}} = 40,000{{OFFER}} = free returns

01 · hook

Phone one, phone two

0–3s

“Phone number one. Phone number two.”

Vertical 9:16 handheld selfie video, close-up, phone on a stand. A 41-year-old Caribbean-American woman with short natural copper-dyed hair, a cobalt-blue cycling windbreaker and small silver studs, in a small bike-workshop studio with bikes on wall hooks, spools of webbing and a wooden workbench. She holds a phone with a shattered, spider-webbed screen right up to the lens, then lifts a second cracked phone in her other hand beside it. Static on a stand. Warm late-afternoon light through a roller door, shot on iPhone front camera, natural skin texture, unpolished. She says: "Phone number one. Phone number two." No captions or on-screen text.
duration
3 s
aspect ratio
9:16
resolution
720p · 24 fps
audio
always on — normalise to −14 LUFS in the edit
image urls
creator, setting (guides look, doesn't lock frame 1)

Shot list

  1. 0.0–3.0sCU. Two cracked phones held to lens

On-screen text (overlay in edit)

I broke 2 phones on my bike 🚲

Audio

Workshop room tone, a wrench clink, no music

References

02 · demo

Clip, sling, hands free

3–11s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Built on this bench

11–19s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Keep your phone

19–25s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

Two broken phones held to the lens is a visual origin story that lands in a second. The founder demonstrates the one design idea (under any case) herself, and the workshop and shipping number make a small brand feel proven.

Hook variants to A/B test

  • “Two broken phones started my business.”
  • “I was a bike courier. Phones did not survive.”
  • “I made the thing I needed when my phone hit the road.”

Reference images

  • creator

    Front-facing photo of the creator, shoulders up, in the exact wardrobe: Woman, 41, Caribbean-American, short natural hair dyed copper, cobalt-blue cycling windbreaker, black leggings, small silver studs. Neutral expression, even soft light.

  • product

    The strap coiled and laid flat, the under-case patch alone, and a phone hanging from the strap

  • setting

    The empty location with no people: Small bike-workshop studio in late afternoon, bikes on wall hooks, spools of woven webbing, wooden workbench.

  • endcard

    Gripstrap logo, a clean product cut-out and the offer line on a plain background in your brand colour.

Creator look (paste into your image model)

Woman, 41, Caribbean-American, short natural hair dyed copper, cobalt-blue cycling windbreaker, black leggings, small silver studs. Small bike-workshop studio in late afternoon, bikes on wall hooks, spools of woven webbing, wooden workbench.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

Unlock DTC edition — $19 $49