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hookchain
DTCSocial proofTech accessories30s · 9:16Best on Seedance 2.5

The charger my whole office keeps stealing

A hybrid worker's folding 3-in-1 charger keeps disappearing from her desk, until half the office simply buys their own.

Example product
Trivolt — Folding 3-in-1 wall charger for a laptop, phone and earbuds from one plug
Audience
Hybrid workers and frequent travellers
Creator
Marketing manager in a busy office, 30

Variables — swap these for your product

{{PRODUCT_NAME}} = Trivolt 3-in-1{{TEAM_COUNT}} = seven{{REVIEW_COUNT}} = 12,000{{OFFER}} = 20% off two or more

01 · hook

Stolen again

0–4s

“Third time this week. Someone took my charger.”

Stolen again. Vertical 9:16 UGC clip, 4 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = setting reference. Keep the person, wardrobe and room identical to the references.
0–2s: MS. Empty socket and sticky note.
2–4s: MCU. Note held to lens, exasperated.
Vertical 9:16 handheld selfie video, medium shot, quick cut sequence. A 30-year-old Indian woman with long straight black hair, a small gold nose stud, a rust blazer over a cream tee and a work lanyard, in an open-plan office with rows of desks and plants. She arrives at her desk to find an empty wall socket with a yellow sticky note stuck above it, peels the note off, holds it up to the lens and throws her free hand up. Handheld, punch-in on the sticky note. Bright even daylight from floor-to-ceiling windows, shot on iPhone, natural skin texture, unpolished.
Dialogue (Marketing manager in a busy office, 30): "Third time this week. Someone took my charger."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
duration
4 s
aspect ratio
9:16
resolution
1080p (720p where the API caps it)
generate audio
true
references
@Image1: creator, @Image2: setting
first frame
creator reference

Shot list

  1. 0.0–2.0sMS. Empty socket and sticky note
  2. 2.0–4.0sMCU. Note held to lens, exasperated

On-screen text (overlay in edit)

someone stole my charger. again.

Audio

Office chatter, no music

References

02 · demo

Three in one

4–13s

3 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Everyone bought one

13–22s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Get your own

22–30s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the DTC & E-commerce edition.

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

A stolen charger is funny, specific and instantly believable, and theft is the most honest social proof there is. The demo answers 'why that one?' in three plugs, and colleagues holding up their own copies makes the review count feel earned.

Hook variants to A/B test

  • “If you work in an office, label your charger.”
  • “My charger has been 'borrowed' nine times.”
  • “This is why my coworkers avoid eye contact.”

Reference images

  • creator

    Front-facing photo of the creator, shoulders up, in the exact wardrobe: Woman, 30, Indian, long straight black hair, small gold nose stud, rust blazer over a cream tee, black trousers, work lanyard. Neutral expression, even soft light.

  • product

    The charger folded and unfolded, with three cables plugged in, plus one shot in a hand for scale

  • setting

    The empty location with no people: Open-plan office in daylight, rows of desks, plants, floor-to-ceiling windows.

  • endcard

    Trivolt logo, a clean product cut-out and the offer line on a plain background in your brand colour.

Creator look (paste into your image model)

Woman, 30, Indian, long straight black hair, small gold nose stud, rust blazer over a cream tee, black trousers, work lanyard. Open-plan office in daylight, rows of desks, plants, floor-to-ceiling windows.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Related chains

More social proof →

Launch pricing ends Sunday

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