Skip to content
Launch offerfrom $19Launch pricing ends Sunday
hookchain
DTCCuriosity gapTech accessories15s · 9:16Best on Gemini Omni Flash

Why there's always a little brick on my phone

A student in a quiet library whispers that everyone asks about the thing on the back of his phone, then shows the magnetic battery pack and stand, and his late-afternoon battery level.

Example product
Ampwell — Slim magnetic snap-on battery pack with a fold-out stand
Audience
Students and commuters whose phone is dead by 4 pm
Creator
Second-year university student, early 20s

Variables — swap these for your product

{{PRODUCT_NAME}} = Ampwell Slim{{BATTERY_LEVEL}} = 78 percent{{OFFER}} = free shipping

01 · hook

Everyone asks

0–3s

“People keep asking what this is. Okay.”

Vertical 9:16 handheld selfie video, close-up, phone held at arm's length. A 22-year-old Nigerian-British man with short twists, a thin silver chain, an oversized forest-green sweatshirt and headphones around his neck, at a university library study table in the afternoon, notebooks and a laptop around him. He holds his phone up beside his face with its back to the lens so we can see, stuck to it, a slim matte sand-coloured magnetic battery pack, then taps it twice with one finger and raises his eyebrows. Handheld, slight push-in. Soft afternoon daylight from tall windows, shot on iPhone front camera, natural skin texture, unpolished. He whispers: "People keep asking what this is. Okay." No captions or on-screen text.
duration
3 s
aspect ratio
9:16
resolution
720p · 24 fps
audio
always on — normalise to −14 LUFS in the edit
image urls
creator, product, setting (guides look, doesn't lock frame 1)

Shot list

  1. 0.0–3.0sCU. Phone back to lens, taps the pack, eyebrows up

On-screen text (overlay in edit)

everyone asks what this is 👀

Audio

Library hush, page turn, no music

02 · demo

Snap, stand, snap

3–8s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

4 p.m. check

8–12s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Pocket it

12–15s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the DTC & E-commerce edition.

Unlock this chain + 119 more.

Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

One-time, no subscription · 7-day refund before first download · personal & client use

Why it works

Whispering in a library is a natural reason to lean in, and 'people keep asking' borrows curiosity from strangers. The demo is three physical moves, and the 4 p.m. battery check is proof the target viewer instantly understands.

Hook variants to A/B test

  • “I haven't carried a charger since first term.”
  • “This is the most-asked-about thing in my lecture hall.”
  • “My phone has a little backpack now.”

Reference images

  • creator

    Front-facing photo of the creator, shoulders up, in the exact wardrobe: Man, 22, Nigerian-British, short twists, thin silver chain, oversized forest-green crewneck sweatshirt, over-ear headphones around his neck. Neutral expression, even soft light.

  • product

    The battery pack alone, front and side, stand folded out, and stuck to the back of a phone

  • setting

    The empty location with no people: University library study table in the afternoon, laptops and notebooks, tall windows, quiet.

  • endcard

    Ampwell logo, a clean product cut-out and the offer line on a plain background in your brand colour.

Creator look (paste into your image model)

Man, 22, Nigerian-British, short twists, thin silver chain, oversized forest-green crewneck sweatshirt, over-ear headphones around his neck. University library study table in the afternoon, laptops and notebooks, tall windows, quiet.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

Unlock DTC edition — $19 $49