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Launch offerfrom $19Launch pricing ends Sunday
hookchain
DTCSocial proofBaby & kids30s · 9:16Best on Gemini Omni Flash

The bath kneeler my whole street ended up buying

A mom kneeling by a bubble bath explains she mentioned her kneeler pad to one neighbour, and now five houses on her street have it, with a group-chat photo wall as proof.

Example product
Splashknee — Thick foam bath kneeler with a matching elbow pad that hooks over the tub edge
Audience
Parents doing nightly bath time on hard bathroom floors
Creator
Mom of two, bath-time veteran, mid 30s

Variables — swap these for your product

{{PRODUCT_NAME}} = Splashknee Set{{REVIEW_COUNT}} = 4,000+{{OFFER}} = bundle and save 20%

01 · hook

One neighbour

0–4s

“I told one mom on our street about this.”

Vertical 9:16 handheld selfie video, medium close-up, phone held at arm's length. A 36-year-old white woman with red hair in a claw clip, freckles and a navy striped tee, in a small white-tiled family bathroom in the evening beside a bubble bath with a yellow rubber duck, no child in frame. She kneels at the tub edge on a thick dove-grey quilted foam kneeling pad with a matching elbow pad, swishes the bubbles once, then turns to the lens and holds up her phone, screen facing the camera. Handheld, small push-in as she raises the phone. Warm overhead bathroom light, slight steam haze, shot on iPhone front camera, natural skin texture, unpolished home video. She says: "I told one mom on our street about this." No captions or on-screen text. (Generates 5 s — trim to 4 s in the edit.)
duration
5 s (trim to 4 s)
aspect ratio
9:16
resolution
720p · 24 fps
audio
always on — normalise to −14 LUFS in the edit
image urls
creator, product, setting (guides look, doesn't lock frame 1)

Shot list

  1. 0.0–4.0sMCU. Kneeling at tub, turns to lens, raises phone

On-screen text (overlay in edit)

I told one neighbour. Then this happened.

Audio

Bath water lapping, no music

02 · demo

Knees and elbows

4–13s

3 shots, 3 model prompts, settings and captions in the full library.

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03 · proof

The group chat

13–22s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Your knees will thank you

22–30s

2 shots, 3 model prompts, settings and captions in the full library.

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Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the DTC & E-commerce edition.

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

Neighbour-to-neighbour spread is the most believable kind of social proof: it's local, specific and slightly funny. The demo shows the two pads doing two jobs, and the group-chat wall turns word of mouth into something you can see before the review count lands.

Hook variants to A/B test

  • “My neighbours keep texting me photos of their bathrooms.”
  • “This is the most-borrowed thing on our street.”
  • “Bath time used to wreck my knees. Five houses later…”

Reference images

  • creator

    Front-facing photo of the creator, shoulders up, in the exact wardrobe: Woman, 36, white, shoulder-length red hair in a claw clip, freckles, navy and white striped long-sleeve tee pushed to the elbows, black leggings, no makeup. Neutral expression, even soft light.

  • product

    Kneeler and elbow pad together, laid flat and hooked over a white bathtub edge, plus one folded shot

  • setting

    The empty location with no people: Small white-tiled family bathroom in the evening, warm overhead light, bubble bath in the tub, yellow rubber duck, towels on a hook; no child in frame.

  • endcard

    Splashknee logo, a clean product cut-out and the offer line on a plain background in your brand colour.

Creator look (paste into your image model)

Woman, 36, white, shoulder-length red hair in a claw clip, freckles, navy and white striped long-sleeve tee pushed to the elbows, black leggings, no makeup. Small white-tiled family bathroom in the evening, warm overhead light, bubble bath in the tub, yellow rubber duck, towels on a hook; no child in frame.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Related chains

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Launch pricing ends Sunday

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