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Launch offerfrom $19Launch pricing ends Sunday
hookchain
DTCSocial proofFitness gear25s · 9:16Best on Gemini Omni Flash

Three people at my gym asked about this bag

A gym-goer in the car park says three people asked about her duffel this week, shows why (the vented shoe compartment), and reads the sell-out and review numbers.

Example product
Locker Nine — A canvas gym duffel with a vented shoe compartment and a wet pocket
Audience
Gym-goers who go straight from work and hate shoes touching their clothes
Creator
After-work gym regular, mid-20s

Variables — swap these for your product

{{PRODUCT_NAME}} = Locker Nine{{REVIEW_COUNT}} = 3,400{{SELLOUT_COUNT}} = twice{{OFFER}} = back in stock — 10% off this week

01 · hook

Third time this week

0–3s

“Third person this week asked about my bag.”

Vertical 9:16 handheld selfie video, close-up. In a gym car park at 6 pm, the open boot of a small red hatchback, golden evening light, the gym's glass front blurred behind, a 25-year-old white woman with a long blonde ponytail, light freckles, a sage-green zip-up training jacket, black bike shorts and white socks leans on the open boot with a sand-coloured canvas gym duffel with black leather handles and a ventilated zip shoe compartment at one end beside her, still slightly flushed. She holds up three fingers to the lens and says: "Third person this week asked about my bag." Static framing with slight shake, warm golden evening light, natural skin texture, shot on iPhone front camera, vertical 9:16, unpolished. No captions or on-screen text.
duration
3 s
aspect ratio
9:16
resolution
720p · 24 fps
audio
always on — normalise to −14 LUFS in the edit
image urls
creator, product, setting (guides look, doesn't lock frame 1)

Shot list

  1. 0.0–3.0sCU selfie. Holds up three fingers, bag beside her

On-screen text (overlay in edit)

3 people asked about this bag this week

Audio

Car park ambience, distant door, no music

02 · demo

The reason

3–11s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Everyone else

11–19s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Shoulder and go

19–25s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the DTC & E-commerce edition.

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

One-time, no subscription · 7-day refund before first download · personal & client use

Why it works

'People keep asking' is social proof from strangers, which feels more neutral than a brand claim. The shoe-compartment demo gives the reason behind the buzz in one concrete feature, and the review and sell-out numbers make it bigger than one gym.

Hook variants to A/B test

  • “Okay, this is the bag everyone keeps asking me about.”
  • “Sold out twice and now I get why.”
  • “If you've asked me about this bag at the gym, hi.”

Reference images

  • creator

    Creator in sage training jacket and bike shorts with blonde ponytail, golden light

  • product

    The sand canvas duffel closed, and with shoe compartment open

  • setting

    Gym car park at golden hour with an open red hatchback boot

  • endcard

    Logo, bag cut-out and restock offer

Creator look (paste into your image model)

Woman, 25, white, long blonde ponytail, light freckles, sage-green zip-up training jacket, black bike shorts, white socks. Gym car park at 6 pm, open boot of a small red hatchback, golden evening light, gym front blurred behind.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Related chains

More social proof →

Launch pricing ends Sunday

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