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Launch offerfrom $19Launch pricing ends Sunday
hookchain
AppsBefore / afterMeditation & mental-health apps30s · 9:16Best on Seedance 2.5

My lunch break: before vs. after

A split-screen shows an office worker scrolling at his desk over a sad sandwich versus walking through a park with earbuds in; he explains the ten-minute guided walks and how his afternoons feel now.

Example product
Strolla — Ten-minute guided walking audio that prompts you to notice sounds, colours and your pace
Audience
Desk workers who eat lunch at their keyboard
Creator
Data analyst stuck at his desk, around 30

Variables — swap these for your product

{{APP_NAME}} = Strolla{{WALK_LENGTH}} = ten-minute{{WEEKS}} = Six weeks{{OFFER}} = first month free

01 · hook

Split-screen lunch

0–3s

“Same hour. Very different me.”

Split-screen lunch. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = setting reference. Keep the person, wardrobe and room identical to the references.
0–3s: Split-screen MS / MS. Top: desk scrolling. Bottom: park walk. Labels added in edit.
Vertical 9:16 split-screen, top and bottom halves. Top half: a 30-year-old Bangladeshi-British man with medium-brown skin, short side-parted black hair, light stubble, light-grey crew-neck jumper over a white collared shirt and an office lanyard hunches at an open-plan office desk between two monitors, scrolling his phone, chewing a packaged sandwich, blank-eyed. Bottom half: the same man, same outfit plus white wireless earbuds, walks along a park path under plane trees, looking up, relaxed. Bright midday light, natural skin texture, shot on iPhone, handheld, vertical 9:16.
Dialogue (Data analyst stuck at his desk, around 30): "Same hour. Very different me."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
duration
4 s
aspect ratio
9:16
resolution
1080p (720p where the API caps it)
generate audio
true
references
@Image1: creator, @Image2: setting
first frame
creator reference

Shot list

  1. 0.0–3.0sSplit-screen MS / MS. Top: desk scrolling. Bottom: park walk. Labels added in edit

On-screen text (overlay in edit)

my lunch break: before vs. after

Audio

Top: keyboard clatter; bottom: birdsong. Mix both, then his voice

References

02 · demo

A voice in your ear

3–12s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Back at the desk

12–22s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Take the walk

22–30s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

The split-screen shows a behaviour change, not a body change, so it's policy-safe and instantly readable with sound off. Desk-lunch guilt is widely shared, and the proof (a calendar block) shows the habit stuck without promising any health outcome.

Hook variants to A/B test

  • “I used to eat lunch at my keyboard. Every day.”
  • “Desk lunch vs. ten-minute walk. Same hour.”
  • “My 1pm used to look like this.”

Reference images

  • creator

    Creator in light-grey jumper, white collared shirt, lanyard, earbuds, daylight

  • setting

    Open-plan office desk with two monitors, and a nearby city park path with plane trees

  • screen

    Walk screen with progress ring and prompt, and a calendar with a recurring walk block, 9:16

  • endcard

    App icon, name and store badges

Creator look (paste into your image model)

Man, 30, Bangladeshi-British, medium-brown skin, short black hair neatly side-parted, light stubble, light-grey crew-neck jumper over a white collared shirt, white wireless earbuds, office lanyard. Open-plan office desk with two monitors and a sandwich in plastic packaging, and a small city park nearby with plane trees, a path and benches; bright midday daylight.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

Unlock Apps edition — $19 $49