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DTCRoutine / day-in-lifeSleep & bedding20s · 9:16Best on Gemini Omni Flash

My phone sleeps in the kitchen now

A man in his sixties puts his phone to bed on the kitchen counter, reads by a sunrise alarm clock's warm light and wakes as it gradually brightens.

Example product
Dawnly — Sunrise alarm clock that brightens gradually before your alarm, with a reading light
Audience
People trying to keep the phone out of the bedroom
Creator
Recently retired reader, 60

Variables — swap these for your product

{{PRODUCT_NAME}} = Dawnly{{OFFER}} = free shipping

01 · hook

Goodnight, phone

0–3s

“Goodnight. You're sleeping in here now.”

Vertical 9:16 handheld medium shot. A 60-year-old white man with neatly combed silver hair, reading glasses on a cord and a navy striped pyjama shirt, standing at a kitchen counter at night. He plugs his phone into a charger on the kitchen counter, pats it like a pet, switches off the kitchen light and walks off, glancing back at the lens. Handheld, steady. Dim kitchen light, then darkness, shot on iPhone front camera, natural skin texture, unpolished. He says: "Goodnight. You're sleeping in here now." No captions or on-screen text.
duration
3 s
aspect ratio
9:16
resolution
720p · 24 fps
audio
always on — normalise to −14 LUFS in the edit
image urls
creator, setting (guides look, doesn't lock frame 1)

Shot list

  1. 0.0–3.0sMS. Phone plugged in, patted, light off

On-screen text (overlay in edit)

my phone sleeps in the kitchen now

Audio

Click of the light switch, no music

References

creatorsetting

02 · demo

Reading light

3–10s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Light first

10–16s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Give it its own room

16–20s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

Putting a phone 'to bed' is a charming, unexpected image that opens a loop. The routine shows the product in its two real moments (evening reading, dawn wake-up) and the creator's age broadens it beyond the usual wellness audience.

Hook variants to A/B test

  • “I kicked my phone out of the bedroom.”
  • “My phone has its own bedtime now.”
  • “Sixty years old and I finally fixed my mornings.”

Reference images

  • creator

    Front-facing photo of the creator, shoulders up, in the exact wardrobe: Man, 60, white, neatly combed silver hair, clean-shaven, reading glasses on a cord, navy striped pyjama shirt. Neutral expression, even soft light.

  • product

    The clock on a nightstand, glowing amber in the dark, and in daylight from the front

  • setting

    The empty location with no people: Cosy bedroom with a wooden nightstand and stacked paperbacks, evening lamp light, and the kitchen counter for the first shot.

  • endcard

    Dawnly logo, a clean product cut-out and the offer line on a plain background in your brand colour.

Creator look (paste into your image model)

Man, 60, white, neatly combed silver hair, clean-shaven, reading glasses on a cord, navy striped pyjama shirt. Cosy bedroom with a wooden nightstand and stacked paperbacks, evening lamp light, and the kitchen counter for the first shot.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

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Launch pricing ends Sunday

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