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Launch offerfrom $19Launch pricing ends Sunday
hookchain
DTCProblem → solutionSleep & bedding25s · 9:16Best on Kling 4.0

Stop flipping to the cold side of the pillow

A warm sleeper does the 2 a.m. pillow flip on loop, then swaps in a cool-touch pillowcase and stays put.

Example product
Coolcove — Pillowcase woven from a cool-touch fibre that feels cold against the cheek
Audience
Warm sleepers and summer-night flippers
Creator
Warm sleeper in a city flat, late 20s

Variables — swap these for your product

{{PRODUCT_NAME}} = Coolcove{{REVIEW_COUNT}} = 3,500{{PRICE}} = $49

01 · hook

The pillow flip

0–3s

“Flip. Cold side. Thirty seconds later, flip again.”

Subject: Man, 29, Black, close-cut hair with a sharp line-up, short beard, white vest, grey shorts.
Setting: Bedroom on a summer night, desk fan running, streetlight through blinds, dim bedside lamp, grey sheets.
Vertical 9:16 overhead shot looking down at him in bed. A 29-year-old Black man with close-cut hair, a sharp line-up, a short beard and a white vest, in a bedroom on a summer night with a desk fan running and grey sheets. Lying in bed, he flips his plain grey pillow over, presses his cheek to it, waits, flips it again and sighs at the ceiling. Locked-off overhead. Dim bedside lamp and streetlight striping through the blinds, shot on iPhone, natural skin texture, unpolished.
[Creator: Warm sleeper in a city flat, late 20s, natural and conversational]: "Flip. Cold side. Thirty seconds later, flip again."
duration
5 s (trim to 3 s)
aspect ratio
9:16
mode
Pro / 1080p
cfg scale
0.5
negative prompt
subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
elements
creator, setting
native audio
on (voice reference optional)

Shot list

  1. 0.0–3.0sOverhead. Pillow flipped twice, sigh

On-screen text (overlay in edit)

the 2am pillow flip 🔄

Audio

Fan whirr, no music

References

02 · demo

Cold to the touch

3–11s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

No more flipping

11–19s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Two for

19–25s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the DTC & E-commerce edition.

Unlock this chain + 119 more.

Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

One-time, no subscription · 7-day refund before first download · personal & client use

Why it works

The pillow flip is a tiny, near-universal habit, so the overhead loop gets instant recognition. The demo stays on touch (a palm on fabric), which Kling handles well, and the matching overhead proof shows the change without a temperature claim.

Hook variants to A/B test

  • “Warm sleepers know this move.”
  • “If you flip your pillow more than once a night, watch.”
  • “The cold side of the pillow, but all night.”

Reference images

  • creator

    Front-facing photo of the creator, shoulders up, in the exact wardrobe: Man, 29, Black, close-cut hair with a sharp line-up, short beard, white vest, grey shorts. Neutral expression, even soft light.

  • product

    The pillowcase on a pillow and folded, with a close-up of the sheen of the weave

  • setting

    The empty location with no people: Bedroom on a summer night, desk fan running, streetlight through blinds, dim bedside lamp, grey sheets.

  • endcard

    Coolcove logo, a clean product cut-out and the offer line on a plain background in your brand colour.

Creator look (paste into your image model)

Man, 29, Black, close-cut hair with a sharp line-up, short beard, white vest, grey shorts. Bedroom on a summer night, desk fan running, streetlight through blinds, dim bedside lamp, grey sheets.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

Unlock DTC edition — $19 $49