01 · hook
The roll test
“If this happens to you, it's not your foundation.”
Subject: Woman, 27, Black, deep brown skin, shoulder-length box braids tied half up, small gold nose stud, black ribbed tank top, gold hoop earrings.
Setting: Bedroom vanity desk at 7 am, ring light switched off, morning daylight from a window behind the camera, makeup bag open on the desk.
Vertical 9:16 extreme close-up on her cheek, phone held very close. A 27-year-old Black woman, deep brown skin, box braids tied half up, gold nose stud and hoops, black ribbed tank, at a bedroom vanity desk at 7 am, makeup bag open. Her index finger rubs a small circle on her cheekbone and beige foundation visibly rolls up into tiny flakes and balls that crumble onto her fingertip. She pulls back, holds the flaky fingertip to the lens and stares deadpan. Handheld, slight refocus from cheek to fingertip. Even morning daylight, handheld, natural skin texture, unpolished home video.
[Creator: Makeup-every-day retail manager, late 20s, natural and conversational]: "If this happens to you, it's not your foundation."- duration
- 5 s (trim to 3 s)
- aspect ratio
- 9:16
- mode
- Pro / 1080p
- cfg scale
- 0.5
- negative prompt
- subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
- elements
- creator
- native audio
- on (voice reference optional)
Shot list
- 0.0–1.5sECU. Finger rubs cheek, foundation pills into balls
- 1.5–3.0sCU. Flaky fingertip held to lens, deadpan look
On-screen text (overlay in edit)
if your foundation does this…
Audio
Quiet; a faint scratchy rub sound, no music
References
