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hookchain
DTCProblem → solutionHaircare25s · 9:16Best on Kling 4.0

If your curls die by lunch, try this

A curly-haired creator shows her limp, frizzy midday curls, then demonstrates praying hands and scrunching a leave-in cream into soaking-wet hair, and checks her curls again at 2 pm.

Example product
Cachoa — A curl-defining leave-in cream for wavy and curly hair
Audience
Women 22–40 with 2C–3C curls that lose definition during the day
Creator
Office worker with 3B curls, early 30s

Variables — swap these for your product

{{PRODUCT_NAME}} = Cachoa Curl Cream{{HOURS}} = seven hours{{OFFER}} = 20% off your first tube

01 · hook

The noon flop

0–3s

“If your curls look like this by lunch…”

Subject: Woman, 33, Brazilian, tan skin, shoulder-length 3B dark brown curls, small silver studs, white cotton camisole.
Setting: Bright bathroom at 7 am, shower behind her, steam on the mirror, a black microfibre towel on the sink.
Vertical 9:16 handheld selfie close-up, iPhone front camera. A 33-year-old Brazilian woman, tan skin, shoulder-length 3B dark brown curls, small silver studs, white cotton camisole, at her office desk at noon, monitor behind her. She lifts a frizzy, stretched-out curl off her shoulder and lets it drop limply, then pats the flat, puffy crown with a flat palm and sighs at the lens. Handheld. Soft daylight through frosted glass, handheld, shot on iPhone, natural hair texture.
[Creator: Office worker with 3B curls, early 30s, natural and conversational]: "If your curls look like this by lunch…"
duration
5 s (trim to 3 s)
aspect ratio
9:16
mode
Pro / 1080p
cfg scale
0.5
negative prompt
subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
elements
creator
native audio
on (voice reference optional)

Shot list

  1. 0.0–3.0sCU. Limp curl dropped, puffy crown patted

On-screen text (overlay in edit)

my curls at 12 pm 🫠

Audio

Office hum, no music

References

02 · demo

Praying hands on soaking hair

3–11s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

2 pm bounce test

11–19s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Desk drawer stash

19–25s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the DTC & E-commerce edition.

Unlock this chain + 119 more.

Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

The noon flop is a moment curly-haired viewers recognise instantly, and the fix is a technique they can copy, so the product feels like part of good advice rather than the pitch. The 2 pm bounce test is the same location as the hook, which makes the change believable.

Hook variants to A/B test

  • “If your curls look like this by lunch…”
  • “You're putting curl cream on hair that's too dry.”
  • “Same curls, 7 am vs 2 pm. Here's what changed.”

Reference images

  • creator

    Front-facing photo of the creator in the exact wardrobe, shoulders up, neutral expression: Woman, 33, Brazilian, tan skin, shoulder-length 3B dark brown curls, small silver studs, white cotton camisole

  • product

    Your tube, plus a palmful of the cream so the model gets its thickness

  • endcard

    Product pack shot, brand name and offer on a plain background matching the video's palette

Creator look (paste into your image model)

Woman, 33, Brazilian, tan skin, shoulder-length 3B dark brown curls, small silver studs, white cotton camisole. Bright bathroom at 7 am, shower behind her, steam on the mirror, a black microfibre towel on the sink.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

Unlock DTC edition — $19 $49