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hookchain
DTCBefore / afterHaircare25s · 9:16Best on Seedance 2.5

Same humidity: week 1 vs week 6

On the same humid balcony, a creator shows her wavy hair on week one of a new wash-day routine, demonstrates raking smoothing cream through damp hair, then spins into week six with calmer, glossier waves.

Example product
Saffra — A smoothing cream for thick wavy hair
Audience
Women 30–45 with thick, frizz-prone waves in humid climates
Creator
Architect who lives somewhere humid, late 30s

Variables — swap these for your product

{{PRODUCT_NAME}} = Saffra Smoothing Cream{{HUMIDITY}} = 84% humidity{{OFFER}} = free wide-tooth comb with your first order

01 · hook

Week one, 84% humidity

0–3s

“Week one. {{HUMIDITY}}. This is my hair.”

Week one, 84% humidity. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = setting reference. Keep the person, wardrobe and room identical to the references.
0–2s: Insert. Weather screen to lens.
2–3s: MCU. Frizz halo, shrug.
Vertical 9:16 handheld selfie medium close-up, iPhone front camera. A 38-year-old Iranian woman, olive skin, thick dark brown wavy hair past her shoulders, gold huggies, rust linen shirt, on a small balcony with potted plants at 6 pm, humid haze over city rooftops. She holds her phone's weather screen to the lens, then lowers it to show her hair: a wide halo of frizz around big undefined waves. She shrugs. Handheld, quick tilt from screen to her face. Warm hazy evening light, handheld, shot on iPhone, natural hair texture, no beauty filter.
Dialogue (Architect who lives somewhere humid, late 30s): "Week one. {{HUMIDITY}}. This is my hair."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
duration
4 s
aspect ratio
9:16
resolution
1080p (720p where the API caps it)
generate audio
true
references
@Image1: creator, @Image2: setting
first frame
creator reference

Shot list

  1. 0.0–1.5sInsert. Weather screen to lens
  2. 1.5–3.0sMCU. Frizz halo, shrug

On-screen text (overlay in edit)

week 1 of my wash-day routine

Audio

City noise, no music

References

02 · demo

Rake, then hands off

3–11s

3 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Spin to week six

11–19s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Balcony sign-off

19–25s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

Showing the weather screen in both the before and the after controls for the obvious objection ('it was just a dry day'), which makes the change feel honest. The routine is framed as hers, the result is about frizz and gloss, and nothing shames the 'before'.

Hook variants to A/B test

  • “Week one. 84% humidity. This is my hair.”
  • “I filmed my hair every humid day for six weeks.”
  • “Same balcony, same weather, six weeks apart.”

Reference images

  • creator

    Front-facing photo of the creator in the exact wardrobe, shoulders up, neutral expression: Woman, 38, Iranian, olive skin, thick shoulder-blade-length dark brown wavy hair, gold huggie earrings, rust linen shirt

  • product

    Your pump bottle, plus a pump of cream on fingertips to show texture

  • setting

    Small balcony with potted plants and rooftops, hazy evening light

  • endcard

    Product pack shot, brand name and offer on a plain background matching the video's palette

Creator look (paste into your image model)

Woman, 38, Iranian, olive skin, thick shoulder-blade-length dark brown wavy hair, gold huggie earrings, rust linen shirt. Small apartment balcony at 6 pm, potted plants, humid haze, city rooftops behind.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

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