DTCFounder story Haircare30s · 9:16Best on Gemini Omni Flash

Twenty years behind the chair, then I made this

A veteran stylist sweeping up after closing explains she made her own deep conditioner because nothing on the shelf worked for her clients' natural hair, applies it to a client, and invites viewers to try what her chair uses.

Example product: Mabel & Root — A rich deep conditioner for natural coily hair
Audience: Women 25–55 with type 4 natural hair
Creator: Salon owner and stylist for twenty years, late 40s

Variables — swap these for your product

{{BRAND}} = Mabel & Root{{PRODUCT_NAME}} = Mabel & Root Deep Conditioner{{YEARS}} = twenty years{{OFFER}} = free satin bonnet with your first tub

01 · hook

After closing

0–3s

“{{YEARS}} doing hair. Then I made my own.”

Vertical 9:16 handheld selfie medium close-up, iPhone front camera. A 48-year-old African-American woman, dark brown skin, short tapered silver-streaked natural hair, red glasses, black apron over a mustard knit top, in her small salon after closing at 7 pm, styling chairs and a backwash basin behind. Holding a broom, she stops sweeping, leans on the handle and looks straight into the lens with a tired, warm smile. Handheld. Warm pendant lights, handheld, shot on iPhone, natural skin and hair texture. She says: "{{YEARS}} doing hair. Then I made my own." No captions or on-screen text.

duration: 3 s
aspect ratio: 9:16
resolution: 720p · 24 fps
audio: always on — normalise to −14 LUFS in the edit
image urls: creator, setting (guides look, doesn't lock frame 1)

Shot list

0.0–3.0sMCU. Leans on broom, line to lens

On-screen text (overlay in edit)

20 years behind this chair

Audio

Quiet salon, broom swish

References

creator setting

02 · demo

Why she made it

3–12s

“she slowly phone reaction once close she slowly phone”

soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin

duration

cut taps

aspect ratio

vertical window

references

camera detail

2 shots, 3 model prompts, settings and captions in the full library.

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03 · proof

Rinse and the shine

12–21s

“on cut taps product background in on cut taps”

texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame

duration

holds focus

aspect ratio

turns warm

references

natural down

2 shots, 3 model prompts, settings and captions in the full library.

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04 · cta

Same tub as my chair

21–30s

“screen holds focus pushes shot quick screen holds focus”

looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward

duration

camera detail

aspect ratio

phone reaction

references

vertical window

2 shots, 3 model prompts, settings and captions in the full library.

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Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the DTC & E-commerce edition.

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

The founder's credibility is her trade, and showing her working on real natural hair proves it faster than any claim. The origin ('my clients kept taking it home') is social proof inside a founder story, and 'same tub as my chair' makes the product feel professional.

Hook variants to A/B test

“Twenty years doing hair. Then I made my own.”
“Nothing on the shelf was made for my clients' hair.”
“This tub started in the back of my salon.”

Reference images

creator
Front-facing photo of the creator in the exact wardrobe, shoulders up, neutral expression: Woman, 48, African-American, dark brown skin, short tapered silver-streaked natural hair, red-framed glasses, black salon apron over a mustard knit top
product
Your tub closed and open, plus a scoop of the conditioner showing its texture
setting
Small salon after hours: styling chairs, backwash basin, warm pendant lights
endcard
Product pack shot, brand name and offer on a plain background matching the video's palette

Creator look (paste into your image model)

Woman, 48, African-American, dark brown skin, short tapered silver-streaked natural hair, red-framed glasses, black salon apron over a mustard knit top. Her own small salon after closing at 7 pm, two styling chairs, backwash basin, shelves of tubs, warm pendant lights.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

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