DTCFounder story Skincare30s · 9:16Best on Gemini Omni Flash

I made a cleanser that doesn't sting

A founder in her small production studio explains she started making cleansing milk because every cleanser stung her face, pours a batch, tests it on her own skin and invites viewers to try it.

Example product: Tierra Suave — A fragrance-free cleansing milk for sensitive skin
Audience: Adults 25–50 whose skin reacts to most cleansers
Creator: Founder who still fills the bottles herself, early 40s

Variables — swap these for your product

{{BRAND}} = Tierra Suave{{PRODUCT_NAME}} = Tierra Suave Cleansing Milk{{YEARS}} = three years{{OFFER}} = a free sample with every order

01 · hook

Red cheeks, honest start

0–3s

“Every cleanser I tried did this to my face.”

Vertical 9:16 handheld selfie close-up, iPhone front camera. A 41-year-old Mexican-American woman, olive skin with natural cheek redness, dark wavy hair in a claw clip, olive linen apron over a cream tee, at a steel bench in a small production studio at 4 pm, shelves of filled bottles behind. She points to her own flushed cheeks with both index fingers, raises her eyebrows at the lens and gives a small, knowing laugh. Handheld, steady. Soft window light from the left, handheld, shot on iPhone, natural skin texture, documentary feel. She says: "Every cleanser I tried did this to my face." No captions or on-screen text.

duration: 3 s
aspect ratio: 9:16
resolution: 720p · 24 fps
audio: always on — normalise to −14 LUFS in the edit
image urls: creator, setting (guides look, doesn't lock frame 1)

Shot list

0.0–3.0sCU. Points to her red cheeks, knowing laugh

On-screen text (overlay in edit)

every cleanser did this to my face

Audio

Studio room tone, distant fan hum

References

creator setting

02 · demo

Making a batch

3–12s

“she slowly phone reaction once close she slowly phone”

soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin at creator soft camera detail skin

duration

cut taps

aspect ratio

vertical window

references

camera detail

2 shots, 3 model prompts, settings and captions in the full library.

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03 · proof

On her own skin

12–21s

“on cut taps product background in on cut taps”

texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame light lens texture natural down frame

duration

holds focus

aspect ratio

turns warm

references

natural down

2 shots, 3 model prompts, settings and captions in the full library.

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04 · cta

From her shelf to yours

21–30s

“screen holds focus pushes shot quick screen holds focus”

looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward tone camera looks vertical window toward

duration

camera detail

aspect ratio

phone reaction

references

vertical window

2 shots, 3 model prompts, settings and captions in the full library.

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Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the DTC & E-commerce edition.

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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One-time, no subscription · 7-day refund before first download · personal & client use

Why it works

Founder ads convert when the founder shares the customer's problem, and visible redness is proof she does. Showing her hands making, testing and packing replaces brand claims with effort the viewer can see, and 'I'll pack yours myself' makes the purchase feel personal.

Hook variants to A/B test

“Every cleanser I tried did this to my face.”
“I got so tired of stinging cleansers I made one.”
“This is the lab. It's also my garage.”

Reference images

creator
Front-facing photo of the creator in the exact wardrobe, shoulders up, neutral expression: Woman, 41, Mexican-American, olive skin with natural redness on her cheeks, dark wavy hair in a claw clip, small hoop earrings, olive-green linen apron over a cream long-sleeve tee
product
Your bottle with pump, plus a glass of the cleanser being poured so the model gets the milk's colour and flow
setting
Your real workspace or bench with shelves of product, empty, afternoon light
endcard
Product pack shot, brand name and offer on a plain background matching the video's palette

Creator look (paste into your image model)

Woman, 41, Mexican-American, olive skin with natural redness on her cheeks, dark wavy hair in a claw clip, small hoop earrings, olive-green linen apron over a cream long-sleeve tee. Small independent production studio at 4 pm, stainless steel bench, glass jugs, rows of filled bottles on wooden shelves, large window light.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

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Launch pricing ends Sunday

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