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hookchain
DTCSocial proofSkincare30s · 9:16Best on Seedance 2.5

The sunscreen my whole group chat bought

At a brunch table one friend's tinted mineral sunscreen gets passed hand to hand, swatched on four different skin tones and pocketed, ending with a group-chat screenshot of everyone's order confirmations.

Example product
Halcyra — A tinted mineral face sunscreen with no white cast
Audience
Men and women 22–35 with medium to deep skin tones
Creator
The friend who always recommends things, late 20s

Variables — swap these for your product

{{PRODUCT_NAME}} = Halcyra Tinted Mineral SPF{{SPF}} = SPF 50{{REVIEW_COUNT}} = 11,000{{OFFER}} = buy 2, get 15% off

01 · hook

Four tubes on one table

0–3s

“I recommended one sunscreen. Now there are four.”

Four tubes on one table. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = product reference; @Image3 = setting reference. Keep the person, wardrobe and room identical to the references.
0–2s: Top-down insert. Four tubes land on the table from four hands.
2–3s: MCU. He holds his tube up, grinning.
Vertical 9:16 top-down handheld shot over the marble table. A 29-year-old South Asian man, warm medium-brown skin, black fade, trimmed beard, rust-orange overshirt over a white tee, at a round marble café table at 11 am with coffees and three friends of different skin tones. Four identical terracotta tubes clatter onto the table one after another from four different hands, next to the coffees. Cut to him at the table holding his own tube up to the lens, grinning. The sunscreen: a slim matte terracotta squeeze tube, white flip cap. Quick top-down, then whip to his face. Bright midday light, parasol shade, handheld, shot on iPhone, natural skin texture.
Dialogue (The friend who always recommends things, late 20s): "I recommended one sunscreen. Now there are four."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
duration
4 s
aspect ratio
9:16
resolution
1080p (720p where the API caps it)
generate audio
true
references
@Image1: creator, @Image2: product, @Image3: setting
first frame
creator reference

Shot list

  1. 0.0–1.5sTop-down insert. Four tubes land on the table from four hands
  2. 1.5–3.0sMCU. He holds his tube up, grinning

On-screen text (overlay in edit)

I recommended ONE sunscreen.

Audio

Café chatter, four quick tube clacks timed to the drops

02 · demo

The swatch round

3–12s

3 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Group chat receipts

12–21s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Add yourself to the chat

21–30s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

Social proof works best when it's a scene, not a stat: four tubes landing on one table says 'people like you bought it' before anyone speaks. The swatch round handles the biggest objection for deeper skin tones on camera, and the review count only arrives once belief is already built.

Hook variants to A/B test

  • “I recommended one sunscreen. Now there are four.”
  • “My group chat has a sunscreen problem and it's my fault.”
  • “Four skin tones. One sunscreen. Zero white cast.”

Reference images

  • creator

    Front-facing photo of the creator in the exact wardrobe, shoulders up, neutral expression: Man, 29, South Asian, warm medium-brown skin, short black hair with a neat fade, trimmed beard, rust-orange overshirt over a white tee, silver watch

  • product

    Your sunscreen tube, cap closed and open, plus a swatch of the cream on medium and deep skin so the tint reads true

  • setting

    Sunny café terrace table with coffees and pastries, parasol shade, no visible signage

  • endcard

    Product pack shot, brand name and offer on a plain background matching the video's palette

Creator look (paste into your image model)

Man, 29, South Asian, warm medium-brown skin, short black hair with a neat fade, trimmed beard, rust-orange overshirt over a white tee, silver watch. Sunny café terrace at 11 am, small round marble table with coffees and pastries, three friends around him, bright midday light.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Related chains

More social proof →

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