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hookchain
DTCCuriosity gapSkincare20s · 9:16Best on Gemini Omni Flash

My facialist asked what I changed

A creator leans into the lens and admits her facialist noticed a difference she hasn't confessed to yet, then reveals the three-drop serum step she added before everything else.

Example product
Selvane — A lightweight barrier serum used as the first step after cleansing
Audience
Women 28–45 with dry, reactive skin who already own a routine
Creator
Routine-loyal office worker, mid 30s

Variables — swap these for your product

{{PRODUCT_NAME}} = Selvane Barrier Serum{{RESULT}} = No dry patches by noon{{OFFER}} = 20% off your first bottle

01 · hook

The secret she's keeping

0–3s

“My facialist asked what I changed. I lied.”

Vertical 9:16 handheld selfie close-up, iPhone front camera at arm's length. A 34-year-old Korean-American woman, freckled light skin, sleek low bun, no makeup, oversized cream cardigan over a white tank, in a white-tiled bathroom at 8 am, round mirror, plant on the sink. She leans in close to the lens, turns one cheek toward the window light, then looks back with raised eyebrows and a guilty half-smile, holding the bottle just out of frame. Slight handheld drift toward her face. Soft daylight from a frosted window, shot on iPhone, natural skin texture, unpolished home lighting. She says: "My facialist asked what I changed. I lied." No captions or on-screen text.
duration
3 s
aspect ratio
9:16
resolution
720p · 24 fps
audio
always on — normalise to −14 LUFS in the edit
image urls
creator (guides look, doesn't lock frame 1)

Shot list

  1. 0.0–1.5sCU. Leans into lens, cheek turned to the light
  2. 1.5–3.0sCU. Delivers the line, guilty half-smile

On-screen text (overlay in edit)

my facialist asked what I changed 👀

Audio

Room tone only; bathroom echo on the voice

References

02 · demo

Three drops, first step

3–10s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Six weeks in

10–16s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Tell her yourself

16–20s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the DTC & E-commerce edition.

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

One-time, no subscription · 7-day refund before first download · personal & client use

Why it works

A professional noticing the result is borrowed authority, and the creator refusing to say what changed opens a loop that only the product closes. The demo is one specific, copyable action (three drops, first step), which feels more believable than a list of ingredients. The CTA turns the secret into a shareable in-joke.

Hook variants to A/B test

  • “My facialist asked what I changed. I lied.”
  • “I've been keeping one step from my facialist for six weeks.”
  • “Nobody notices new skincare. She did.”

Reference images

  • creator

    Front-facing photo of the creator in the exact wardrobe, shoulders up, neutral expression: Woman, 34, Korean-American, light skin with visible pores and a few freckles, sleek low bun, no makeup, oversized cream knit cardigan over a white tank, thin silver chain

  • product

    Your serum bottle with dropper, front label visible, plus one close photo of a drop of the serum on a fingertip so the model gets the texture and colour right

  • setting

    Empty white-tiled bathroom with round mirror, plant on the sink ledge, frosted window on the right

  • endcard

    Product pack shot, brand name and offer on a plain background matching the video's palette

Creator look (paste into your image model)

Woman, 34, Korean-American, light skin with visible pores and a few freckles, sleek low bun, no makeup, oversized cream knit cardigan over a white tank, thin silver chain. Bright white-tiled bathroom at 8 am, round mirror, small plant on the sink ledge, daylight from a frosted window on the right.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

Unlock DTC edition — $19 $49