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DTCCuriosity gapHaircare20s · 9:16Best on Gemini Omni FlashFree

My hairdresser asked who did my gloss

A creator swings mirror-shiny hair through a beam of sunlight and says her hairdresser asked who did her gloss, then shows the ten-minute at-home gloss she uses in the shower.

Example product
Glassline — A ten-minute at-home hair gloss used once a week in the shower
Audience
Women 20–35 who pay for salon glosses and want them to last
Creator
Design student who cares about her hair, mid 20s

Variables — swap these for your product

Download .md.json
{{PRODUCT_NAME}} = Glassline Gloss{{SALON_PRICE}} = $90{{OFFER}} = free shower cap with your first order

01 · hook

The sunbeam flip

0–3s

“My hairdresser asked who did my gloss.”

Vertical 9:16 handheld selfie medium close-up, iPhone front camera. A 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. She steps into the sunbeam and flips her long black hair over one shoulder; it swings and throws a bright mirror-like shine. She catches the ends, looks at the lens with mock innocence. Handheld, slight slow-motion feel on the flip. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture. She says: "My hairdresser asked who did my gloss." No captions or on-screen text.
duration
3 s
aspect ratio
9:16
resolution
720p · 24 fps
audio
always on — normalise to −14 LUFS in the edit
image urls
creator, setting (guides look, doesn't lock frame 1)

Shot list

  1. 0.0–1.5sMCU. Hair flip through the sunbeam, shine flares
  2. 1.5–3.0sCU. Catches ends, innocent look to lens

On-screen text (overlay in edit)

she asked who did my gloss ✨

Audio

Silence, then a soft shimmer sound on the flip

References

02 · demo

Ten minutes in the shower

3–10s

“It was me. In the shower. Ten minutes, once a week, then rinse.”

Vertical 9:16 handheld medium close-up in a steamy bathroom. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a steamy white bathroom, hair damp, towel round her shoulders. She squeezes amber gel along the lengths of her damp hair, smooths it down with flat palms from mid-lengths to ends, twists it into a loose knot and taps her phone timer. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld, follows her hands down the lengths. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture. She says: "It was me. In the shower. Ten minutes, once a week, then rinse." No captions or on-screen text. (Generates 10 s — trim to 7 s in the edit.)
duration
10 s (trim to 7 s)
aspect ratio
9:16
resolution
720p · 24 fps
audio
always on — normalise to −14 LUFS in the edit
image urls
creator, product (guides look, doesn't lock frame 1)

Shot list

  1. 3.0–7.0sMCU. Gel squeezed and smoothed down damp lengths
  2. 7.0–10.0sInsert. Twists hair up, taps a 10:00 timer

On-screen text (overlay in edit)

10 min · once a week · rinse

Audio

Shower hiss, soft R&B loop begins

References

03 · proof

Back in the sun

10–16s

“Salon gloss is {{SALON_PRICE}}. This lasts me the month.”

Vertical 9:16 handheld selfie close-up, iPhone front camera. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. Dry again, she runs her fingers through her hair in the sunbeam, then pulls a section across the lens so the light slides down it like glass. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld, gentle push-in on the hair section. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture. She says: "Salon gloss is {{SALON_PRICE}}. This lasts me the month." No captions or on-screen text. (Generates 10 s — trim to 6 s in the edit.)
duration
10 s (trim to 6 s)
aspect ratio
9:16
resolution
720p · 24 fps
audio
always on — normalise to −14 LUFS in the edit
image urls
creator, product, setting (guides look, doesn't lock frame 1)

Shot list

  1. 10.0–13.0sCU. Fingers through hair in the sun
  2. 13.0–16.0sECU. Hair section pulled across lens, shine slides

On-screen text (overlay in edit)

salon: $90 · this: all month

Audio

Loop continues

04 · cta

Don't tell her

16–20s

“{{PRODUCT_NAME}}. Don't tell my hairdresser.”

Vertical 9:16 handheld selfie medium close-up, iPhone front camera. The same 26-year-old Chinese-Canadian woman, light skin, waist-length straight black hair, thin gold hoops, lilac baby tee, in a sunny bedroom at 4 pm with a beam of light from a big window. She holds the amber bottle up beside her face, raises a finger to her lips with a grin and flicks her hair back. The gloss: a tall clear squeeze bottle of amber gel, black nozzle cap. Handheld. Direct golden afternoon sun, shot on iPhone, handheld, natural hair texture. She says: "{{PRODUCT_NAME}}. Don't tell my hairdresser." No captions or on-screen text. (Generates 5 s — trim to 4 s in the edit.)
duration
5 s (trim to 4 s)
aspect ratio
9:16
resolution
720p · 24 fps
audio
always on — normalise to −14 LUFS in the edit
image urls
creator, product (guides look, doesn't lock frame 1)

Shot list

  1. 16.0–18.5sMCU. Bottle beside face, finger to lips
  2. 18.5–20.0sMCU. Hair flick; end card in last second

On-screen text (overlay in edit)

{{PRODUCT_NAME}} · {{OFFER}}

Audio

Loop resolves on the flick

Why it works

Shine is a visual product, and the sunbeam flip sells it with sound off before a word is said. The hairdresser line borrows professional approval and opens a loop; the salon-price comparison makes the value obvious without discounting.

Hook variants to A/B test

  • “My hairdresser asked who did my gloss.”
  • “This shine is from my shower, not a salon.”
  • “Watch what my hair does in the sun.”

Reference images

  • creator

    Front-facing photo of the creator in the exact wardrobe, shoulders up, neutral expression: Woman, 26, Chinese-Canadian, light skin, waist-length straight black hair, thin gold hoops, lilac fitted baby tee, light-wash jeans

    Generate once with your image model (or shoot your real creator) and attach as the subject/character reference on every beat; use it as the first frame of the hook.

  • product

    Your gloss bottle, plus a ribbon of the gel on a fingertip so colour and translucency are right

    Shoot your real product on a plain background in soft daylight, label facing camera, and attach it as the object/product reference on every beat it appears in so the pack shape and colour stay identical.

  • setting

    Bedroom with a large window throwing a beam of direct afternoon sun

    Attach as a scene/background reference so all four clips share one room and one light direction.

  • endcard

    Product pack shot, brand name and offer on a plain background matching the video's palette

    Overlay in the editor for the final 1–1.5 s; don't ask the video model to render logos or text.

Creator look (paste into your image model)

Woman, 26, Chinese-Canadian, light skin, waist-length straight black hair, thin gold hoops, lilac fitted baby tee, light-wash jeans. Sunny bedroom at 4 pm, big window with a beam of direct sunlight, white bedding, small mirror on the wall.

Production tips

  • Shoot at golden hour or use a hard light; flat light kills this ad.
  • Use your local salon price in SALON_PRICE so the comparison is honest.
  • Test a version where the hook is the flip with no line at all.

Captions: White serif with a soft glow, centred mid-frame, sparkle emoji only in the hook

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.