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DTCRoutine / day-in-lifeHaircare25s · 9:16Best on Gemini Omni Flash

Sunday reset: wash day with locs

A man with locs films his Sunday wash day: diluting a clarifying shampoo in an applicator bottle, working it between his locs, squeezing them dry with a microfibre towel, and finishing with a residue check.

Example product
Loc & Lather — A residue-free clarifying shampoo for locs
Audience
Men and women 20–45 with locs
Creator
Graphic designer with five-year locs, 30

Variables — swap these for your product

{{PRODUCT_NAME}} = Loc & Lather Clarify{{OFFER}} = free applicator bottle with your first order

01 · hook

Sunday reset

0–3s

“Sunday reset. Locs first, then everything else.”

Vertical 9:16 handheld selfie close-up, iPhone front camera. A 30-year-old Jamaican-British man, deep brown skin, shoulder-length locs, short beard, white vest, thin gold chain, in a white-tiled bathroom at 11 am on a Sunday, plants on the windowsill. He gathers his locs up off his shoulders with both hands, lets them fall, and looks into the lens with a relaxed Sunday grin. Handheld. Bright Sunday daylight, shot on iPhone, handheld, natural hair texture. He says: "Sunday reset. Locs first, then everything else." No captions or on-screen text.
duration
3 s
aspect ratio
9:16
resolution
720p · 24 fps
audio
always on — normalise to −14 LUFS in the edit
image urls
creator, setting (guides look, doesn't lock frame 1)

Shot list

  1. 0.0–3.0sCU. Lifts and drops locs, grin

On-screen text (overlay in edit)

wash day with locs 🧼

Audio

Window birdsong, no music

References

creatorsetting

02 · demo

Dilute and target the scalp

3–11s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Squeeze test

11–19s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Windowsill shelf

19–25s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the DTC & E-commerce edition.

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

Get the DTC edition — $19 $49Both editions — $29 $79

One-time, no subscription · 7-day refund before first download · personal & client use

Why it works

Wash-day content is a ritual loc wearers already watch, so the product slots in as part of real technique rather than an ad. Residue is the core loc anxiety, and the squeeze-and-sniff test addresses it on camera in a way no claim can.

Hook variants to A/B test

  • “Sunday reset. Locs first, then everything else.”
  • “How I wash my locs without leaving buildup.”
  • “Five years of locs. This is wash day.”

Reference images

  • creator

    Front-facing photo of the creator in the exact wardrobe, shoulders up, neutral expression: Man, 30, Jamaican-British, deep brown skin, shoulder-length locs, short beard, white vest, thin gold chain

  • product

    Your shampoo bottle and applicator bottle together, plus a pour of the liquid

  • setting

    White-tiled bathroom with plants on the windowsill, bright daylight

  • endcard

    Product pack shot, brand name and offer on a plain background matching the video's palette

Creator look (paste into your image model)

Man, 30, Jamaican-British, deep brown skin, shoulder-length locs, short beard, white vest, thin gold chain. Bathroom at 11 am on a Sunday, white subway tiles, shower over a bath, plants on the windowsill.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

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Launch pricing ends Sunday

Unlock DTC edition — $19 $49