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hookchain
DTCRoutine / day-in-lifeSupplements25s · 9:16Best on Gemini Omni Flash

My 5 am bakery routine before the ovens

A baker films her pre-dawn routine: keys in the bakery door, ovens on, dough check, and the lemon omega-3 softgels she takes with her first coffee before the morning rush.

Example product
Northtide — Lemon-flavoured omega-3 fish oil softgels
Audience
Early risers and shift workers 25–45 who've given up on fish oil because of the aftertaste
Creator
Head baker who opens the shop, late 20s

Variables — swap these for your product

{{PRODUCT_NAME}} = Northtide Omega{{CLAIM}} = my omega-3s{{OFFER}} = subscribe and save 20%

01 · hook

Keys at 5 am

0–3s

“5 am. Ovens first, then me.”

Vertical 9:16 handheld selfie close-up, iPhone front camera. A 27-year-old Mexican-American woman, medium-tan skin, dark hair under a navy bandana, flour-dusted black apron over a white tee, at the glass door of a small bakery at 5 am, dark street behind. Standing at the bakery's glass door in the dark, she jangles a ring of keys at the lens, unlocks the door and pushes it open with her shoulder, yawning. Handheld. Warm oven glow mixed with cool overhead light, shot on iPhone front camera, handheld, natural skin texture. She says: "5 am. Ovens first, then me." No captions or on-screen text.
duration
3 s
aspect ratio
9:16
resolution
720p · 24 fps
audio
always on — normalise to −14 LUFS in the edit
image urls
creator (guides look, doesn't lock frame 1)

Shot list

  1. 0.0–1.5sCU. Keys jangled at lens
  2. 1.5–3.0sMCU. Unlocks door, shoulder push

On-screen text (overlay in edit)

5 am bakery routine 🥐

Audio

Key jangle, quiet street

References

02 · demo

Ovens and dough

3–11s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Coffee and two softgels

11–19s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Doors open

19–25s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

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Why it works

A real working routine makes the supplement feel like part of a life rather than a pitch, and the bakery is visually rich in the first frame. The proof addresses the biggest omega-3 objection (aftertaste) in plain words instead of health claims.

Hook variants to A/B test

  • “5 am. Ovens first, then me.”
  • “What a baker does before anyone's awake.”
  • “My routine starts before the bread does.”

Reference images

  • creator

    Front-facing photo of the creator in the exact wardrobe, shoulders up, neutral expression: Woman, 27, Mexican-American, medium-tan skin, dark hair tied up under a navy bandana, flour-dusted black apron over a white tee, forearm tattoo of wheat

  • product

    Your amber bottle, plus two softgels in a palm under warm light

  • setting

    Small bakery interior: steel prep table, proofing racks, ovens glowing, pre-dawn

  • endcard

    Product pack shot, brand name and offer on a plain background matching the video's palette

Creator look (paste into your image model)

Woman, 27, Mexican-American, medium-tan skin, dark hair tied up under a navy bandana, flour-dusted black apron over a white tee, forearm tattoo of wheat. Small neighbourhood bakery at 5 am, steel prep table, proofing racks of dough, ovens glowing, dark street outside the window.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

Unlock DTC edition — $19 $49