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hookchain
DTCASMR / sensorySupplements15s · 9:16Best on Seedance 2.5

Magnesium cocoa ASMR: whisk, pour, sip

A near-silent evening ritual: cocoa powder tipped into a mug, whisked into warm oat milk with a frother, steam curling under a lamp, finishing with one quiet line.

Example product
Duskcup — A magnesium hot cocoa mix for an evening wind-down ritual
Audience
Adults 25–45 who want a cosy, caffeine-free evening drink
Creator
Translator who works from home, late 30s

Variables — swap these for your product

{{PRODUCT_NAME}} = Duskcup Cocoa{{CLAIM}} = My wind-down cup{{OFFER}} = free frother with two tins

01 · hook

The tin opens

0–3s
The tin opens. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = product reference. Keep the person, wardrobe and room identical to the references.
0–2s: Macro. Lid pops off.
2–3s: Macro. Scoop lifts powder, edges sift.
Vertical 9:16 macro close-up of the tin. A 39-year-old Turkish man, olive skin, dark stubble, wavy dark hair pushed back, oatmeal cable-knit jumper, silver ring, at a dark wood kitchen counter at 9 pm, brass lamp glowing, rain on the window. His fingers prise the lid off the midnight-blue tin with a soft pop; the gold scoop lifts a heap of fine dark cocoa powder that sifts off the edges in the lamplight. The cocoa: a matte midnight-blue tin of fine dark powder with a gold scoop. Locked-off macro, slow rack focus. Warm low lamplight, macro, handheld, ASMR, cosy evening feel. No dialogue; lid pop and powder sift.
No subtitles. No on-screen text. No logos.
duration
4 s
aspect ratio
9:16
resolution
1080p (720p where the API caps it)
generate audio
true (ambient)
references
@Image1: creator, @Image2: product
first frame
creator reference

Shot list

  1. 0.0–1.5sMacro. Lid pops off
  2. 1.5–3.0sMacro. Scoop lifts powder, edges sift

On-screen text (overlay in edit)

9 pm ritual 🌙

Audio

Rain on window, amplified lid pop

References

02 · demo

Whisk

3–8s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Steam and lamplight

8–12s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

One quiet line

12–15s

1 shot, 3 model prompts, settings and captions in the full library.

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Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the DTC & E-commerce edition.

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

Sensory edits sell a feeling, and here the feeling (cosy, slow, evening) is the product's positioning. Letting the frother and steam do the work keeps the ad free of sleep or health claims, with the benefit held in a variable the brand must verify.

Hook variants to A/B test

  • “9 pm ritual. Sound on.”
  • “The only thing I drink after 8 pm.”
  • “Listen to this cocoa.”

Reference images

  • creator

    Front-facing photo of the creator in the exact wardrobe, shoulders up, neutral expression: Man, 39, Turkish, olive skin, dark stubble, wavy dark hair pushed back, chunky oatmeal cable-knit jumper, silver ring

  • product

    Your tin open with the gold scoop, plus a mug of the frothed drink in warm light

  • setting

    Dark wood kitchen counter with brass lamp, rain on the window, night

  • endcard

    Product pack shot, brand name and offer on a plain background matching the video's palette

Creator look (paste into your image model)

Man, 39, Turkish, olive skin, dark stubble, wavy dark hair pushed back, chunky oatmeal cable-knit jumper, silver ring. Small flat kitchen at 9 pm, dark wood counter, a brass lamp casting warm pools of light, rain on the window.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

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