01 · hook
The reaching hand
“Third person today who thinks this is matcha.”
Vertical 9:16 handheld selfie medium close-up, iPhone front camera. A 28-year-old Vietnamese-American man, light tan skin, short textured black crop, round black glasses, oatmeal crewneck, lanyard, at an open-plan office desk at 3 pm, monitor behind, colleagues blurred in the background. A colleague's hand reaches into frame toward the shaker of bright green drink on his desk; he slides it away without looking, then turns to the lens with a flat expression. The product: a matte sage-green pouch of greens powder and a clear shaker of bright green drink. Handheld. Cool office light with window daylight, shot on iPhone front camera, handheld, natural skin texture. He says: "Third person today who thinks this is matcha." No captions or on-screen text.- duration
- 3 s
- aspect ratio
- 9:16
- resolution
- 720p · 24 fps
- audio
- always on — normalise to −14 LUFS in the edit
- image urls
- creator, product, setting (guides look, doesn't lock frame 1)
