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Launch offerfrom $19Launch pricing ends Sunday
hookchain
DTCProblem → solutionSupplements15s · 9:16Best on Kling 4.0

I was not swallowing that every morning

A creator holds a giant chalky multivitamin tablet up to the lens, recoils, then switches to a jar of peach multivitamin gummies she actually remembers to take.

Example product
Nibble — Peach-flavoured daily multivitamin gummies
Audience
Adults 25–45 who hate swallowing big pills
Creator
Marketing manager who always forgets her vitamins, mid 30s

Variables — swap these for your product

{{PRODUCT_NAME}} = Nibble Daily Multi{{STREAK}} = two months{{OFFER}} = first jar 30% off

01 · hook

The horse pill

0–3s

“I was not swallowing this every morning.”

Subject: Woman, 35, white, fair skin with rosy cheeks, auburn hair in a loose ponytail, striped navy-and-white long-sleeve tee, small gold studs.
Setting: Bright kitchen at 7:30 am, white counter, coffee mug, fruit bowl, window behind.
Vertical 9:16 extreme close-up, phone held close. A 35-year-old white woman, fair rosy skin, auburn ponytail, striped navy-and-white long-sleeve tee, small gold studs, at a white kitchen counter at 7:30 am with a coffee mug and fruit bowl. She pinches a huge chalky white oval tablet between two fingers and holds it right up to the lens beside her eye; it's almost as long as her thumbnail. She grimaces and shudders. Handheld, rack focus from pill to her face. Bright morning window light, handheld, shot on iPhone, natural skin texture.
[Creator: Marketing manager who always forgets her vitamins, mid 30s, natural and conversational]: "I was not swallowing this every morning."
duration
5 s (trim to 3 s)
aspect ratio
9:16
mode
Pro / 1080p
cfg scale
0.5
negative prompt
subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
elements
creator
native audio
on (voice reference optional)

Shot list

  1. 0.0–3.0sECU. Giant tablet to lens, grimace

On-screen text (overlay in edit)

me vs my multivitamin

Audio

Silence, then a comedic gulp sound

References

02 · demo

Two gummies

3–8s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Next to the coffee

8–12s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Shake it

12–15s

1 shot, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the DTC & E-commerce edition.

Unlock this chain + 119 more.

Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

One-time, no subscription · 7-day refund before first download · personal & client use

Why it works

The oversized tablet is a visual exaggeration of a real frustration, and the gag lands with sound off. The proof is adherence (not missing a day) rather than a health outcome, which is both believable and policy-safe.

Hook variants to A/B test

  • “I was not swallowing this every morning.”
  • “If your multivitamin is this big, I'm sorry.”
  • “Me vs my multivitamin: round one.”

Reference images

  • creator

    Front-facing photo of the creator in the exact wardrobe, shoulders up, neutral expression: Woman, 35, white, fair skin with rosy cheeks, auburn hair in a loose ponytail, striped navy-and-white long-sleeve tee, small gold studs

  • product

    Your gummy jar, plus two gummies on a palm

  • endcard

    Product pack shot, brand name and offer on a plain background matching the video's palette

Creator look (paste into your image model)

Woman, 35, white, fair skin with rosy cheeks, auburn hair in a loose ponytail, striped navy-and-white long-sleeve tee, small gold studs. Bright kitchen at 7:30 am, white counter, coffee mug, fruit bowl, window behind.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

Unlock DTC edition — $19 $49