01 · hook
The horse pill
“I was not swallowing this every morning.”
Subject: Woman, 35, white, fair skin with rosy cheeks, auburn hair in a loose ponytail, striped navy-and-white long-sleeve tee, small gold studs.
Setting: Bright kitchen at 7:30 am, white counter, coffee mug, fruit bowl, window behind.
Vertical 9:16 extreme close-up, phone held close. A 35-year-old white woman, fair rosy skin, auburn ponytail, striped navy-and-white long-sleeve tee, small gold studs, at a white kitchen counter at 7:30 am with a coffee mug and fruit bowl. She pinches a huge chalky white oval tablet between two fingers and holds it right up to the lens beside her eye; it's almost as long as her thumbnail. She grimaces and shudders. Handheld, rack focus from pill to her face. Bright morning window light, handheld, shot on iPhone, natural skin texture.
[Creator: Marketing manager who always forgets her vitamins, mid 30s, natural and conversational]: "I was not swallowing this every morning."- duration
- 5 s (trim to 3 s)
- aspect ratio
- 9:16
- mode
- Pro / 1080p
- cfg scale
- 0.5
- negative prompt
- subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
- elements
- creator
- native audio
- on (voice reference optional)
Shot list
- 0.0–3.0sECU. Giant tablet to lens, grimace
On-screen text (overlay in edit)
Audio
Silence, then a comedic gulp sound
References


