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Launch offerfrom $19Launch pricing ends Sunday
hookchain
DTCSocial proofSupplements25s · 9:16Best on Seedance 2.5

Our gym sells out of this every Monday

A gym front-desk worker points at an empty shelf with a 'sold out' note, restocks it from a delivery box as members grab tubs straight from his arms, then mixes his own shake.

Example product
Steadfuel — A vanilla whey protein powder that mixes smooth
Audience
Gym-goers 20–40 who drink a daily shake
Creator
Gym front-desk staffer and lifter, mid 20s

Variables — swap these for your product

{{PRODUCT_NAME}} = Steadfuel Vanilla Whey{{REVIEW_COUNT}} = 8,400{{PROTEIN}} = 25 g protein{{OFFER}} = free shaker with your first tub

01 · hook

Empty shelf again

0–3s

“Every Monday. Gone by six.”

Empty shelf again. Vertical 9:16 UGC clip, 3 seconds, one continuous handheld take unless timecodes say cut.
References: @Image1 = creator reference; @Image2 = setting reference. Keep the person, wardrobe and room identical to the references.
0–2s: MS. Empty shelf with sold-out note.
2–3s: MCU. Flip to selfie, exasperated grin.
Vertical 9:16 handheld medium shot, iPhone rear camera, then selfie. A 24-year-old Mexican-American man, medium-brown skin, short black curly fade, black staff polo, silver stud, athletic build, at an independent gym reception at 6 pm, retail shelf beside him, squat racks behind. He points the phone at an empty retail shelf with a handwritten 'SOLD OUT AGAIN' note taped to it, then flips to selfie with an exasperated grin. Handheld, quick flip. Bright overhead gym light, handheld, shot on iPhone, candid gym energy.
Dialogue (Gym front-desk staffer and lifter, mid 20s): "Every Monday. Gone by six."
No subtitles. No on-screen text. No logos. Natural voice, no background music.
duration
4 s
aspect ratio
9:16
resolution
1080p (720p where the API caps it)
generate audio
true
references
@Image1: creator, @Image2: setting
first frame
creator reference

Shot list

  1. 0.0–1.5sMS. Empty shelf with sold-out note
  2. 1.5–3.0sMCU. Flip to selfie, exasperated grin

On-screen text (overlay in edit)

sold out again 🙃

Audio

Gym music muffled, weights clanking

References

02 · demo

Restock grab

3–11s

3 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

His own shake

11–19s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Hide one under the desk

19–25s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the DTC & E-commerce edition.

Unlock this chain + 119 more.

Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

One-time, no subscription · 7-day refund before first download · personal & client use

Why it works

Scarcity shown as a scene (people grabbing tubs mid-restock) beats any 'best-seller' badge. The protein number and review count come only after belief is built, and the payoff is taste and mixability, the things that keep protein buyers loyal.

Hook variants to A/B test

  • “Every Monday. Gone by six.”
  • “I can't even get this on the shelf.”
  • “Our members keep taking it out of my hands.”

Reference images

  • creator

    Front-facing photo of the creator in the exact wardrobe, shoulders up, neutral expression: Man, 24, Mexican-American, medium-brown skin, short black curly hair with a fade, black staff polo, silver stud earring, athletic build

  • product

    Your tub front-on, plus a shaker of mixed shake showing its smoothness

  • setting

    Independent gym reception with retail shelf and racks behind, no other brands visible

  • endcard

    Product pack shot, brand name and offer on a plain background matching the video's palette

Creator look (paste into your image model)

Man, 24, Mexican-American, medium-brown skin, short black curly hair with a fade, black staff polo, silver stud earring, athletic build. Independent gym reception at 6 pm, front desk, small retail shelf, squat racks visible behind, members walking past.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Related chains

More social proof →

Launch pricing ends Sunday

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