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hookchain
DTCUs vs. themSupplements25s · 9:16Best on Kling 4.0

Chalky creatine vs this one in water

A college athlete stirs two glasses side by side: a generic creatine that clumps and sinks, and a micronised one that disappears clear, then drinks the clear one.

Example product
Dissolv — Unflavoured micronised creatine that dissolves clear in water
Audience
Lifters and athletes 18–35 already taking creatine
Creator
College rower, early 20s

Variables — swap these for your product

{{PRODUCT_NAME}} = Dissolv Creatine{{DOSE}} = five grams{{OFFER}} = free scoop and 20% off

01 · hook

Sludge at the bottom

0–3s

“If your creatine does this, keep watching.”

Subject: Man, 22, Korean, light skin, black middle-part hair, tall athletic build, navy university crew hoodie, black smartwatch.
Setting: Shared dorm kitchen at 6 am, laminate counter, two clear glasses, a kettle, early grey daylight.
Vertical 9:16 close-up of a glass held up to the lens. A 22-year-old Korean man, light skin, black middle-part hair, tall athletic build, navy crew hoodie, black smartwatch, at a shared dorm kitchen counter at 6 am with two clear glasses of water. He holds up a glass of water with a thick white sludge of clumped powder sitting at the bottom and tilts it so the clumps slide around. He looks at the lens, unimpressed. Handheld, rack focus from glass to face. Cool early daylight, handheld, shot on iPhone, natural skin texture.
[Creator: College rower, early 20s, natural and conversational]: "If your creatine does this, keep watching."
duration
5 s (trim to 3 s)
aspect ratio
9:16
mode
Pro / 1080p
cfg scale
0.5
negative prompt
subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
elements
creator
native audio
on (voice reference optional)

Shot list

  1. 0.0–3.0sCU. Glass with clumped sludge tilted

On-screen text (overlay in edit)

if your creatine does this…

Audio

No music; a dull clink

References

02 · demo

Two glasses, same stir

3–11s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Drink test

11–19s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Pouch in the gym bag

19–25s

2 shots, 3 model prompts, settings and captions in the full library.

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

The side-by-side glass test is a clean, visual mechanism anyone can verify, so the claim is on screen rather than in the copy. It compares against an unbranded powder, and the benefit is texture and convenience, not performance promises.

Hook variants to A/B test

  • “If your creatine does this, keep watching.”
  • “Same scoop, same stir. Different creatine.”
  • “I was chewing my creatine and didn't know.”

Reference images

  • creator

    Front-facing photo of the creator in the exact wardrobe, shoulders up, neutral expression: Man, 22, Korean, light skin, black middle-part hair, tall athletic build, navy university crew hoodie, black smartwatch

  • product

    Your pouch and scoop, plus a glass of water with your creatine fully dissolved

  • endcard

    Product pack shot, brand name and offer on a plain background matching the video's palette

Creator look (paste into your image model)

Man, 22, Korean, light skin, black middle-part hair, tall athletic build, navy university crew hoodie, black smartwatch. Shared dorm kitchen at 6 am, laminate counter, two clear glasses, a kettle, early grey daylight.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Related chains

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