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Launch offerfrom $19Launch pricing ends Sunday
hookchain
DTCPOV / relatableSupplements20s · 9:16Best on Kling 4.0

POV: 3 am feed and you forgot your prenatal

A new mum rocking her baby at 3 am remembers she skipped her prenatal, reaches the flip-top tin on the side table one-handed, and takes it without waking the baby.

Example product
Hearthly — A one-a-day prenatal and postnatal vitamin in a flip-top tin
Audience
Expecting and new mothers 25–40
Creator
First-time mum on night feeds, 30

Variables — swap these for your product

{{PRODUCT_NAME}} = Hearthly Prenatal{{CLAIM}} = One a day{{OFFER}} = first tin free, just pay shipping

01 · hook

The 3 am realisation

0–3s
Subject: Woman, 30, Pakistani-American, light-brown skin, long dark hair in a messy low bun, oversized sage nursing top, muslin cloth on her shoulder.
Setting: Dim nursery at 3 am, armchair, side table with a water glass, small warm night-light, baby swaddled in her arm.
Vertical 9:16 handheld selfie close-up, phone propped on the armrest. A 30-year-old Pakistani-American woman, light-brown skin, messy low dark bun, oversized sage nursing top, muslin cloth on her shoulder, in an armchair in a dim nursery at 3 am, swaddled baby in her arm, side table with water glass. Rocking slowly with the baby, she freezes mid-rock, eyes widening as she remembers something, and mouths a silent 'oh no' to the lens. Static, slight push-in. Warm amber night-light glow, handheld, shot on iPhone, soft grain, natural skin texture. No dialogue; soft baby breathing.
duration
5 s (trim to 3 s)
aspect ratio
9:16
mode
Pro / 1080p
cfg scale
0.5
negative prompt
subtitles, captions, on-screen text, watermark, logo, distorted hands, extra fingers, warped phone screen, morphing face, plastic skin, studio lighting
elements
creator, setting
native audio
on

Shot list

  1. 0.0–3.0sCU. Freezes mid-rock, silent 'oh no'

On-screen text (overlay in edit)

POV: 3 am feed and you forgot your prenatal

Audio

Baby breathing, white-noise machine hum

References

02 · demo

One-handed

3–10s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

03 · proof

Still asleep

10–16s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

04 · cta

Side-table spot

16–20s

2 shots, 3 model prompts, settings and captions in the full library.

Unlock

Launch offerLaunch pricing ends Sunday

The hook is free. The rest is in the DTC & E-commerce edition.

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Demo, proof and CTA prompts in three model dialects, settings, shot lists, captions and reference-image guidance — for every chain in the edition, plus 30 sample ads.

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Why it works

Every new parent knows the frozen-mid-rock moment, so the POV earns instant recognition. The product's one-handed design is the whole demo, and the claim is limited to a dosing fact rather than any health promise.

Hook variants to A/B test

  • “POV: 3 am feed and you forgot your prenatal.”
  • “The only vitamin I can open with one hand.”
  • “Night feed hack nobody told me about.”

Reference images

  • creator

    Front-facing photo of the creator in the exact wardrobe, shoulders up, neutral expression: Woman, 30, Pakistani-American, light-brown skin, long dark hair in a messy low bun, oversized sage nursing top, muslin cloth on her shoulder

  • product

    Your tin closed and with the lid flipped open, plus a capsule in a palm

  • setting

    Dim nursery with armchair, side table and warm night-light

  • endcard

    Product pack shot, brand name and offer on a plain background matching the video's palette

Creator look (paste into your image model)

Woman, 30, Pakistani-American, light-brown skin, long dark hair in a messy low bun, oversized sage nursing top, muslin cloth on her shoulder. Dim nursery at 3 am, armchair, side table with a water glass, small warm night-light, baby swaddled in her arm.

Model notes, last verified 2026-10-16: Provisional: written to Kling 3.0 conventions (3.0-compatible) until 4.0 publishes its own. 3, 5 or 10 s only; audio always on; add captions in post.

Launch pricing ends Sunday

Unlock DTC edition — $19 $49